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The Sports Shoe - Thomas (independent Scholar Turner - Bog - Bloomsbury Publishing PLC - Plusbog.dk

The Sports Shoe - Thomas (independent Scholar Turner - Bog - Bloomsbury Publishing PLC - Plusbog.dk

"Meticulously researched and beautifully produced." Times Literary Supplement "A big and beautiful book." Journal of British Studies "A definitive history of the sports shoe." Amber Butchart, fashion historian "A necessary book [and] a great read." Samuel Smallidge, Archivist, Converse "Both educational and entertaining." Scene Point Blank The story of the sneaker’s rise from the first Victorian tennis shoes to the Nike Air Max and beyond.Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the sneaker of today, to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

DKK 442.00
1

Reading Graphic Design in Cultural Context - Grace Lees Maffei - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Reading Graphic Design in Cultural Context - Grace Lees Maffei - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

DKK 286.00
1

Sounds Like Branding - Jakob Lusensky - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Sounds Like Branding - Jakob Lusensky - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world''s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it''s used correctly, it can turn a one-off purchaser into a loyal fan. Sounds Like Branding is, in its author''s words, an ‘ear-opening'' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson''s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi''s and Coca-Cola. What marketers need to know today is not what music to run in the background to an ad, but how a brand ‘sounds''. This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape.

DKK 186.00
1

Art and Advertising - Joan Gibbons - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Art and Advertising - Joan Gibbons - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson''s Silk Cut, Benetton''s Shock of Reality and US agency Wieden and Kennedy''s work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.

DKK 307.00
1

New Mythologies in Design and Culture - Rebecca (nothern Illinois University Houze - Bog - Bloomsbury Publishing PLC - Plusbog.dk

New Mythologies in Design and Culture - Rebecca (nothern Illinois University Houze - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Taking as its point of departure Roland Barthes’ classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children’s building toys. Among the ubiquitous global trademarks she examines are BP, McDonald’s, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes’ meditations on culture concentrated on his native France, New Mythologies is rooted in the author’s experience of living and teaching in the United States. Houze’s reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today’s complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it.

DKK 287.00
1

The Countercultural Victory of 1 John in Greco-Roman Context - Dr. Ahreum Kim - Bog - Bloomsbury Publishing PLC - Plusbog.dk

The Countercultural Victory of 1 John in Greco-Roman Context - Dr. Ahreum Kim - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Ahreum Kim re-examines conquering language in 1 John, arguing that when the letter is read with the context of Greco-Roman culture in mind, the conflict extends beyond in-fighting within the Johannine community. She suggests that the letter’s author presents a consistent countercultural narrative due to concern about the predominant world, and proposes that the author exhorts the minority Johannine community to hold onto their belief while proclaiming that they are triumphant conquerors against the prevailing “world”.Kim first examines how conquering language toward a Johannine nike utilizes militaristic undertones already familiar in Greco-Roman culture. She argues that each of the opponents mentioned is affiliated with “the world”, and it is ultimately the conquering of the world itself which marks the Johannine victory. Kim demonstrates that the author references the negative fear of the divine in the polytheistic world which contrasts with the Johannine love of God, and that his countercultural message continues to the very end, with a concluding warning against the many worldly idols. Finally, she posits that the battle with the Greco-Roman world is ultimately a conflict of pistis , comparing Roman soldiers achieving military victories with a pistis to their emperor, and the repeated emphasis on Jesus as the true Son of God.

DKK 936.00
1

The Countercultural Victory of 1 John in Greco-Roman Context - Dr. Ahreum Kim - Bog - Bloomsbury Publishing PLC - Plusbog.dk

The Countercultural Victory of 1 John in Greco-Roman Context - Dr. Ahreum Kim - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Ahreum Kim re-examines conquering language in 1 John, arguing that when the letter is read with the context of Greco-Roman culture in mind, the conflict extends beyond in-fighting within the Johannine community. She suggests that the letter’s author presents a consistent countercultural narrative due to concern about the predominant world, and proposes that the author exhorts the minority Johannine community to hold onto their belief while proclaiming that they are triumphant conquerors against the prevailing “world”.Kim first examines how conquering language toward a Johannine nike utilizes militaristic undertones already familiar in Greco-Roman culture. She argues that each of the opponents mentioned is affiliated with “the world”, and it is ultimately the conquering of the world itself which marks the Johannine victory. Kim demonstrates that the author references the negative fear of the divine in the polytheistic world which contrasts with the Johannine love of God, and that his countercultural message continues to the very end, with a concluding warning against the many worldly idols. Finally, she posits that the battle with the Greco-Roman world is ultimately a conflict of pistis , comparing Roman soldiers achieving military victories with a pistis to their emperor, and the repeated emphasis on Jesus as the true Son of God.

DKK 353.00
1

Designing Retail Experience in the 21st Century - D.j. Huppatz - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Designing Retail Experience in the 21st Century - D.j. Huppatz - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies . Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace ‘bricks and mortar’ stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that engage customers both within the physical store and in the digital realm. In this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes. Eight case studies reveal how some of the largest global retail chains, including Apple, Amazon, Nike, Zara, IKEA and LEGO, and smaller chains such as Aesop and Gentle Monster, utilize design to create engaging experiences. Unlike in the past, such corporations consider design in a continuum that extends from architecture and interiors to product and service design, and from website and digital interactions to social media. At the intersection of design and cultural studies, this book provides a critical survey and understanding of design and retail experience in the 21st century.

DKK 658.00
1

Designing Retail Experience in the 21st Century - D.j. Huppatz - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Designing Retail Experience in the 21st Century - D.j. Huppatz - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies . Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace ‘bricks and mortar’ stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that engage customers both within the physical store and in the digital realm. In this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes. Eight case studies reveal how some of the largest global retail chains, including Apple, Amazon, Nike, Zara, IKEA and LEGO, and smaller chains such as Aesop and Gentle Monster, utilize design to create engaging experiences. Unlike in the past, such corporations consider design in a continuum that extends from architecture and interiors to product and service design, and from website and digital interactions to social media. At the intersection of design and cultural studies, this book provides a critical survey and understanding of design and retail experience in the 21st century.

DKK 254.00
1

Fashion Management - Natascha Radclyffe Thomas - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Fashion Management - Natascha Radclyffe Thomas - Bog - Bloomsbury Publishing PLC - Plusbog.dk

The 2nd edition of this market-leading text solidifies the book’s place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on ‘Managing Routes to Fashion Markets’, reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on ‘Fashion Law’, highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.

DKK 380.00
1

Who's Who in Fashion - Holly Price Alford - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Who's Who in Fashion - Holly Price Alford - Bog - Bloomsbury Publishing PLC - Plusbog.dk

The 7th Edition of Who''s Who in Fashion captures the energy, drama, excitement, and diversity of the luminaries working in the world of fashion. This lushly illustrated book features profiles of fashion legends as well as newcomers who make up the rich tapestry of the fashion industry, spanning designers, photographers, costume designers, writers/editors, illustrators, companies, accessory designers, makeup/cosmetic specialists, and fashion conglomerates. This new edition includes over 400 profiles, 90 of which are new, and 820 images, making this a must-have reference for fashion students, historians, costume curators, and fashion enthusiasts alike. New Profiles Virgil Abloh, Haider Ackermann, Adidas, Adnym, AEFFE, Mike Amiri, Imran Amed, Jonathan Anderson, Paul Andrew, Rosie Assoulin, Kevyn Aucoin, Brendon Babenzien (Noah), BCBGMAXAZRIA, Ritu Beri, Christopher Bevans (DYNE), Blair Breitenstein, Bobbi Brown, Sarah Burton, Giuliano Calza, Ruth Carter, Maria Grazia Chiuri, Moon Choi, Clo 3D, Cond é Nast, Peter Copping, Carly Cushnie, Drew Elliot, Edward Enninful, Erdem, Fenty, Ronnie Fieg (Kith), Nicola Formichetti, Furla, Alexander Fury, Mansur Gavriel, H&M, Han Chong (Self-Portrait), Tinker Hatfield, Aurora James, Bouchra Jarrar, Kerby Jean-Raymond (Pyer Moss), James Jebbia (Supreme), Claire Keller, Kering, Laura Kim (Monse), Nick Knight, Loewe, Jerry Lorenzo (Fear of God), LVMH, Brandon Maxwell, Laura Mercier, Alessandro Michelle, MISBHV, Bibhu Mohapatra, Samira Nasr, Irene Neuwirth, Nigo (BAPE), Nike, Noon by Noor, Opening Ceremony, OTB Group, Guo Pei, Heron Preston, Public School, PVH Corp., Richemont, Patrick Robinson, Martine Rose, Olivier Rousteing, Miles Socha, Franca Sozzani, Stüssy, Superdry, Zang Toi, Uniqlo, The Vampire''s Wife, Iris van Herpen, VF Corporation, Rhuigi Villaseñor (Rhude), Junya Watanabe, Wooyoungmi, Y/Project, Lynn Yaeger, ZARA, Ermenegildo Zegna Instructor''s Guide, Test Bank, PowerPoint presentations, and third party video links available.

DKK 636.00
1