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Integrating the Packaging and Product Experience in Food and Beverages - - Bog - Elsevier Science & Technology - Plusbog.dk

Integrating the Packaging and Product Experience in Food and Beverages - - Bog - Elsevier Science & Technology - Plusbog.dk

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers’ dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product.

DKK 758.00
1

Wine Tasting - Ronald S. (brock University Jackson - Bog - Elsevier Science & Technology - Plusbog.dk

Steamed Breads - Sidi Huang - Bog - Elsevier Science & Technology - Plusbog.dk

Practical Financial Modelling - Jonathan Swan - Bog - Elsevier Science & Technology - Plusbog.dk

Programmable Logic Controllers - William Bolton - Bog - Elsevier Science & Technology - Plusbog.dk

Pipeline Leak Detection Handbook - Philip Carpenter - Bog - Elsevier Science & Technology - Plusbog.dk

Exact Statistical Inference for Categorical Data - Guogen Shan - Bog - Elsevier Science & Technology - Plusbog.dk

System Assurances - - Bog - Elsevier Science & Technology - Plusbog.dk

Development and Application of Classical Capillary Number Curve Theory - Qigui Ma - Bog - Elsevier Science & Technology - Plusbog.dk

A Practical Introduction to Virtual Reality - Lisa Rebenitsch - Bog - Elsevier Science & Technology - Plusbog.dk

Gut Microbiota - Edward Ishiguro - Bog - Elsevier Science & Technology - Plusbog.dk

Instrumentation and Control Systems - William (formerly Lecturer Bolton - Bog - Elsevier Science & Technology - Plusbog.dk

The Book of Fructans - - Bog - Elsevier Science & Technology - Plusbog.dk