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What Great Brands Do - Denise Lee Yohn - Bog - John Wiley & Sons Inc - Plusbog.dk

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

DKK 231.00

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Leadership and the Sexes - Michael Gurian - Bog - John Wiley & Sons Inc - Plusbog.dk

Michael Gurian''s trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.

DKK 209.00

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Profit & Purpose - Kyle Westaway - Bog - John Wiley & Sons Inc - Plusbog.dk

Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? These companies all have been disruptive because they are operating from a strong social/environmental purpose. They are proving a counterintuitive truth – purpose can drive profits. But it’s not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally. This is not a trend. It’s the future of business. Based on in-depth interviews with founders, Profit & Purpose profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen social enterprises ranging from non-profits like Charity:Water and D onorsChoose.org , to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM and Nike. Kyle Westaway digs beneath the public stories of these organizations’ success to reveal how they have harness the power of purpose. Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are: - - DISCOVER THROUGH CURIOSITY // Finding the right opportunity catalyzes impact. - - DESIGN WITH HUMILTY // Prioritizing users creates killer products. - - BUILD THROUGH HUSTLE // Rallying people creates critical momentum for launch. - - FUND BY COMMITMENT // Aligning funders around a vision creates true partnerships. - - CONNECT WITH AUTHENTICITY // Authentic connection builds a movement. - - SCALE THROUGH COMMUNITY // Focusing on culture ensures smart growth. - - EVALUATE WITH HONESTY // Honest measurement ensures continual improvement. - Profit & Purpose takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success.

DKK 419.00

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Renegades Write the Rules - Amy Jo Martin - Bog - John Wiley & Sons Inc - Plusbog.dk

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people''s attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. - - Reveals the winning strategies for using social media to achieve dramatic results - - Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity - - Filled with illustrative examples of social media successes (including Dwayne ''The Rock'' Johnson, Shaquille O''Neal, and Nike) that show how humanizing a brand through social media leads to monetization - - Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives - The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

DKK 199.00

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Social Machines - Peter Semmelhack - Bog - John Wiley & Sons Inc - Plusbog.dk

Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. - - Explains how smart phones and tablets enable Social Machines - - Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs. - - Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models - In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

DKK 227.00

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Growing the Top Line - Cliff Farrah - Bog - John Wiley & Sons Inc - Plusbog.dk

Pioneering growth strategist Cliff Farrah reveals how to grow revenue like a Fortune 500 giant Growing the Top Line: Four Key Questions and the Proven Process to Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word’s most successful companies. In this book, leading growth strategy consultant and author, Cliff Farrah, reveals the copyrighted growth strategy that he has developed over the last twenty years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations. Featuring interviews from current and prior leaders at major corporations like Intel, Nike, Chase, Oracle, Raytheon, and the WHO, Growing the Top Line demonstrates that regular business growth isn’t a mystery to be "hacked." Instead, Farrah distills revenue growth into a simple methodology that readers can use to successfully plan growth at their own companies. Readers will discover: The four questions each business leader must ask him or herself when formulating a growth strategyThe sixteen different pathways to growth that those four questions unlock, and how to follow them Interviews with key leaders and executives who bring the author's framework to life Perfect for executives, managers, and entrepreneurs tasked with growing revenue, Growing the Top Line also belongs on the bookshelves of business enthusiasts and employees who hope to make a quantifiable impact in their work.

DKK 211.00

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Twitter for Good - Claire Diaz Ortiz - Bog - John Wiley & Sons Inc - Plusbog.dk

Silver Medal Winner, Social Networking, 2012 Axiom Business Book AwardsSilver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter''s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. - - Reveals why every organization needs a dedicated Twitter strategy and explains how to set one - - Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) - - Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund - With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

DKK 180.00

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Managing Outside Pressure - Matthias Winter - Bog - John Wiley & Sons Inc - Plusbog.dk

"The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management." C.A.J. Herkströter Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies "We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises." Jürgen Dorman CEO of Hoechst Corporation "You don''t have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change." John Elkington Chairman, SustaiAbility; author, Cannibals with Forks: The triple bottom line of 21st century business "Brand and reputation are ever more important for value creation. Matthias Winter and Ulrich Steger launch a powerful new tool to manage reputation. It arms managers with a smart detector for potential public sparks or powder kegs. It offers options to keep them safely apart and rather design win-win solutions." Claude Fussler Vice-President for the Environment, Dow Europe

DKK 657.00

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Game-Based Marketing - Gabe Zichermann - Bog - John Wiley & Sons Inc - Plusbog.dk

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing . Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: - - Why good leaderboards shouldn’t feature the Top 10 players. - - Most games are played as an excuse to socialize, not to achieve. - - Status is worth 10x more than cash to most consumers. - - Badges are not enough: but they are important. - - You don’t need to offer real-world prizing to run a blockbuster sweepstakes. - And learn even more: - - How to architect a point system that works - - Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges - - Maximizing the value and impact of badges - - Future-proofing your design - - Challenging users without distraction - Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

DKK 180.00

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Supercharg3d - Len Pannett - Bog - John Wiley & Sons Inc - Plusbog.dk

A strategic and operational guide to using 3D printing to drive value in the supply chain—featuring case studies and illustrated examples from across industries After many years as a tool for designers, 3D printing today promises to revolutionize supply chains. Cut through the hype and hyperbole, and it becomes clear that it offers unprecedented potential to redesign supply chain models, simplifying and shrinking them, enabling previously unimaginable designs to be produced where they are most needed. However, adopting it is a strategic endeavor, one that involves the consideration of several wider implications. This book goes beyond touting the latest technological advances or listing the many wonderful things that 3D printing is being used to make. It teaches readers what is important about 3D printing, why they need to prepare for its emergence today, and how they can go about adopting it. Supercharg3d: How 3D Printing Will Drive Your Supply Chain shows readers how to drive value in their supply chain by supercharging it—giving it more power—with 3D printing. Aimed at being a first reference for those in businesses who make strategic decisions on operations and supply chain matters, it takes a pragmatic position, balancing the opportunities that 3D printing presents with the reality of the limitations that it continues to have, so that readers can make the best decisions possible. Strategic guide that covers 3D printing and its implications in the supply chainOperational guidance and best practices for how and when 3D printing can be adoptedIdentification of 3D printing’s impacts on the individual SCOR® supply chain elementsFeatures new, transformative supply chain models that are enabled by 3D printingIncludes case studies and illustrated examples from diverse industries including aerospace (Airbus), energy (Shell), consumer goods (Nike), medical (Align Technology) and transportation (Deutsche Bahn) Supercharg3d: How 3D Printing Will Drive Your Supply Chain is the go-to book for operations and supply chain decision makers in manufacturing, engineering and technology companies looking to incorporate the technology into their business operations.

DKK 494.00

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Leading in a Non-Linear World - Jean Gomes - Bog - John Wiley & Sons Inc - Plusbog.dk

‘Fascinating. Gomes provides a practical guide with an analysis of our mindset and the means to grow and strengthen it.’ The Financial Times ‘Each chapter angles the mirror to your face slightly differently, allowing you to pause, reflect and reposition your mindset to succeed.’ Will Page, author of Pivot and former Chief Economist of Spotify ‘Leading in a Non-linear World is a tour de force, drawing on the latest science of self-awareness to put forward clear-eyed, practical advice for how to live and lead in the 21st century.’ Stephen Fleming, Professor of Cognitive Neuroscience, University College London ‘A fabulous and provocative read from one of our most inspirational thinkers on business and leadership.’ Chris Hirst, Author of No Bullsh*t Leadership'Leading in a Non-Linear World enables us to refresh our understanding of the mindset and shifts the paradigm to meet new and unforeseen challenges. Bravo.' Amy Herman, bestselling author of Fixed and Visual Intelligence Unlock the full potential of your organization in a rapidly transforming world with this explosive resource Leading in a Non-Linear World: Building Wellbeing, Strategic and Innovation Mindsets for the Future, leads readers through a groundbreaking set of science-based strategies to help them face rising demand, uncertainty and change posed by disruptive technologies and seismic shifts in globalisation. The book shows how our mindset, more than our knowledge and expertise, has the potential to be our greatest asset in facing the future. Jean Gomes reviews the latest brain research revealing that our mindset is the interplay of feeling, thinking, and seeing, and how we can build it to significantly increase our wellbeing and performance. For over 30 years Jean Gomes has worked with many of the world’s most successful leaders in the corporate and sporting world, helping them to harness the emerging science of mindset. His clients include Warner Music, Nike, Alexander McQueen, Stella McCartney, eBay, Coca-Cola, UK Sport, Condé Nast, Microsoft, Manchester City Football Club and BMW. He is co-author of the New York Times best seller; The Way We're Working Isn't Working and the founder and CEO of the research-based consultancy, Outside. Leading in a Non-Linear World provides readers with a new science-based definition of mindset and the tools to: Build and strengthen their mindsetIncrease their sustainability and wellbeingUnderstand and build the ultimate strategic mindsetLearn how to create the mindset that's foundational to the success of the world's fastest growing companiesHow to build an open mindset that allows leaders to create flexible, adaptive cultures capable of naturally responding to change Perfect for CEOs, Chief Innovation Officers, business leaders, digital officers, and anyone in a managerial or supervisory role, Leading in a Non-Linear World shows leaders how to shift their thinking and realize explosive growth in a world that demands nothing less.

DKK 179.00

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