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Public Relations Theory - Jae Hwa Shin - Bog - John Wiley and Sons Ltd - Plusbog.dk

Public Relations Theory - Jae Hwa Shin - Bog - John Wiley and Sons Ltd - Plusbog.dk

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relationsIssues management, crisis management, risk management and conflict management with respect to public relationsCombining theory and practice for conceptualization and strategic execution of robust public relations programs and campaignsThe importance of public relations ethics to serve the public goodHow to define "the public" or "relationships" in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.

DKK 485.00
1

The Roman Games - - Bog - John Wiley and Sons Ltd - Plusbog.dk

The Roman Games - - Bog - John Wiley and Sons Ltd - Plusbog.dk

Cyberbullying in the Global Playground - - Bog - John Wiley and Sons Ltd - Plusbog.dk

Cognitive Therapy for Addiction - Frank Ryan - Bog - John Wiley and Sons Ltd - Plusbog.dk

Prejudice - Rupert Brown - Bog - John Wiley and Sons Ltd - Plusbog.dk

In Defense of Universal Human Rights - Rhoda E Howard Hassmann - Bog - John Wiley and Sons Ltd - Plusbog.dk

In Defense of Universal Human Rights - Rhoda E Howard Hassmann - Bog - John Wiley and Sons Ltd - Plusbog.dk

Preventing Childhood Obesity - - Bog - John Wiley and Sons Ltd - Plusbog.dk

Inside Concentration Camps - Maja Suderland - Bog - John Wiley and Sons Ltd - Plusbog.dk

The Case for a Four Day Week - Anna Coote - Bog - John Wiley and Sons Ltd - Plusbog.dk

The Case for a Four Day Week - Anna Coote - Bog - John Wiley and Sons Ltd - Plusbog.dk

Institution - Roberto Esposito - Bog - John Wiley and Sons Ltd - Plusbog.dk

Human Trafficking - Farhan Navid Yousaf - Bog - John Wiley and Sons Ltd - Plusbog.dk

Institution - R Esposito - Bog - John Wiley and Sons Ltd - Plusbog.dk

Late Capitalist Fascism - Mikkel Bolt Rasmussen - Bog - John Wiley and Sons Ltd - Plusbog.dk

Human Trafficking - Bandana Purkayastha - Bog - John Wiley and Sons Ltd - Plusbog.dk

Late Capitalist Fascism - Mikkel Bolt Rasmussen - Bog - John Wiley and Sons Ltd - Plusbog.dk

Law, Ethics, and the War on Terror - Matthew Evangelista - Bog - John Wiley and Sons Ltd - Plusbog.dk

Pandemic Surveillance - David Lyon - Bog - John Wiley and Sons Ltd - Plusbog.dk

Pandemic Surveillance - David Lyon - Bog - John Wiley and Sons Ltd - Plusbog.dk

Religion in the Contemporary World - Alan Aldridge - Bog - John Wiley and Sons Ltd - Plusbog.dk

Religion in the Contemporary World - Alan Aldridge - Bog - John Wiley and Sons Ltd - Plusbog.dk

In the new edition of this widely praised text, Alan Aldridge examines the complex realities of religious belief, practice and institutions. Religion is a powerful and controversial force in the contemporary world, even in supposedly secular societies. Almost all societies seek to cultivate religions and faith communities as sources of social stability and engines of social progress. They also try to combat real and imagined abuses and excess, regulating cults that brainwash vulnerable people, containing fundamentalism that threatens democracy and the progress of science, and identifying terrorists who threaten atrocities in the name of religion. The third edition has been carefully revised to make sure it is fully up to date with recent developments and debates. Major themes in the revised edition include the recently erupted ‘culture war’ between progressive secularists and conservative believers, the diverse manifestations of ‘fundamentalism’ and their impact on the wider society, new individual forms of religious expression in opposition to traditional structures of authority, and the backlash against ‘multiculturalism’ with its controversial implications for the social integration of ethnic and religious minority communities. Impressive in its scholarly analysis of a vibrant and challenging aspect of human societies, the third edition will appeal strongly to students taking courses in the sociology of religion and religious studies, as well as to everyone interested in the place of religion in the contemporary world.

DKK 526.00
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