muud talks with POPKNIT

POPKNIT – Creativity, freedom and truly unique designs At POPKNIT, no two days (or even weeks) are ever the same. Katja, the woman behind the brand, has built a life where creative freedom is everything — just as she dreamed of. Mondays are for planning the week, mixing the dull with the fun, always keeping joy and purpose at the heart of her work. Her creative process is all about giving ideas time to breathe. Katja lets concepts grow, tests them, rethinks them, and often finds solutions through both her own experiments and feedback from her skilled test knitters. For her, it’s never about rushing, but about allowing space for creativity so the best ideas can emerge — sometimes days or even weeks later. Inspiration comes from everywhere: the pattern of tiles on a church floor, the ripples of the seabed, childhood memories, or simply stunning yarn that demands to be turned into something special. It’s all reimagined in a world where knitting is playful, different, and shouldn’t look like what everyone else is doing. That’s how ideas like knitting from sleeve to sleeve or creating knitted pieces that mimic crochet are born. Every POPKNIT pattern is named after a pop or rock song, making it easy to remember and adding a playful story to each design. There’s no mass production here — only carefully developed ideas, often rooted in Katja’s colorful memories and love of craft. For Katja, knitting isn’t work. It’s therapy, joy, and calm. It’s her happy place where everything else fades away. That’s why she usually knits in the evenings, after the day’s tasks are done, and she can be completely absorbed by the rhythm of the stitches.