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Market Madness - Blake C. Clayton - Bog - Oxford University Press Inc - Plusbog.dk

Market Madness - Blake C. Clayton - Bog - Oxford University Press Inc - Plusbog.dk

Stock market booms are cause for celebration. But when oil prices soar because supplies are failing to keep up with demand, the response is nearly always apocalyptic. Predictions of the end of oil can create anxiety on Wall Street and in Washington, stoking fears that production has hit a ceiling and prices will rise in perpetuity. Yet these dire visions have always proven wrong.Market Madness is the story of four waves of American anxiety over the last 100 years about a looming end to oil reserves. Their sweeping pattern-as large price increases lead to widespread shortage fears that eventually dissipate when oil production rises again and prices moderate-has defined the wild price swings in the oil market down to the present day.Blake Clayton, a Wall Street stock analyst and adjunct fellow at the Council on Foreign Relations, makes the case for the need for better information, communication and transparency. While these measures will not eliminate volatility and unpredictability completely, they would mitigate unnecessary price spikes and improve both investor and government decision-making.Market Madness is the first study to employ Nobel Laureate economist Robert Shiller''s "new era economics" beyond the markets to which he famously applied it-the 1990s dot-com equity market and the mid-2000s housing market-in order to better understand the dynamics of speculative bubbles and irrationality in the commodities markets. In so doing, it breaks new ground in illuminating how mass beliefs about the future of a vital asset like oil take shape and what the future of energy may hold.

DKK 301.00
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The Making of a Name - Jack Trout - Bog - Oxford University Press Inc - Plusbog.dk

The Making of a Name - Jack Trout - Bog - Oxford University Press Inc - Plusbog.dk

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they''ve indelibly stamped cultures around the world; who makes them; why they''re made; and how they''re compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do''s, don''ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have. "Right now, all over America, millions of freelancers are starting companies, inventing products and marketing their services. Whether they''re laid-off dot-com kids or unfulfilled Boomers, they have one thing in common--they all need names. Sadly for them, there''s no book on the market that lays out the process. Rivkin and Sutherland''s book will fill that gap. It''s packed with useful ''how to'' as well as tales both inspiring and cautionary: back-stories on the brand names we know--and why we love or hate them." --Laurie Pollock, formerly Senior Partner, Planning Director at Ogilvy & Mather Advertising in New York

DKK 285.00
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Everything in Everything - Anna Marmodoro - Bog - Oxford University Press Inc - Plusbog.dk

Everything in Everything - Anna Marmodoro - Bog - Oxford University Press Inc - Plusbog.dk

Anaxagoras of Clazomenae (Vth century BCE) is best known in the history of philosophy for his stance that there is a share of everything in everything. He puts forward this theory of extreme mixture as a solution to the problem of change that he and his contemporaries inherited from Parmenides - that what is cannot come from what is not (and vice versa). Yet, for ancient and modern scholars alike, the metaphysical significance of Anaxagoras''s position has proven challenging to understand. In Everything in Everything, Anna Marmodoro offers a fresh interpretation of Anaxagoras''s theory of mixture, arguing for its soundness and also relevance to contemporary debates in metaphysics. For Anaxagoras the fundamental elements of reality are the opposites (hot, cold, wet, dry, etc.), which Marmodoro argues are instances of physical causal powers. The unchanging opposites compose mereologically, forming (phenomenologically) emergent wholes. Everything in the universe (except nous) derives from the opposites. Marmodoro shows that this is made possible in Anaxagoras system by the omni-presence and hence com-presence of the opposites in the universe, which is in turn facilitated by the fact that for Anaxagoras the opposites exist as unlimitedly divided. She argues that Anaxagoras is the first ante litteram ''gunk lover'' in the history of metaphysics. He also has a unique conception of (non-material) gunk and a unique power ontology, which Marmodoro refers to as ''power gunk''. Marmodoro investigates the nature of power gunk and the explanatory utility of the concept for Anaxagoras, for his theory of extreme mixture; and finally contrasts it with the only other metaphysical system in antiquity positing (material) gunk, that of the Stoics.

DKK 939.00
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On the Dot - Alexander Humez - Bog - Oxford University Press Inc - Plusbog.dk

On the Dot - Alexander Humez - Bog - Oxford University Press Inc - Plusbog.dk

Despite the humble origins of its name (Anglo Saxon for "the speck at the head of a boil"), the dot has been one of the most versatile players in the history of written communication, to the point that it has become virtually indispensable. Now, in On the Dot, Alexander and Nicholas Humez offer a wide ranging, entertaining account of this much overlooked and miniscule linguistic sign. The Humez brothers shed light on the dot in all its various forms. As a mark of punctuation, they show, it plays many roles-as sentence stopper, a constituent of the colon (a clause stopper), and the ellipsis (dot dot dot). In musical notation, it denotes "and a half." In computerese, it has several different functions (as in dot com, the marker between a file name and its extension, and in some slightly more arcane uses in programming languages). The dot also plays a number of roles in mathematics, including the notation of world currency (such as dollars dot cents), in Morse code (dots and dashes), and in the raised dots of Braille. And as the authors connect all these dots, they take readers on an engaging tour of the highways and byways of language, ranging from the history of the question mark and its lesser known offshoots the point d'ironie and the interrobang, to acronyms and backronyms, power point bullets and asterisks, emoticons and the "at-sign." Playful, wide-ranging, and delightfully informative, On the Dot reveals how thoroughly the dot is embedded in our everyday world of words and ideas, acquiring a power inversely proportional to its diminutive size.

DKK 333.00
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