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Continental Defense in the Eisenhower Era - C. Bright - Bog - Palgrave Macmillan - Plusbog.dk

Continental Defense in the Eisenhower Era - C. Bright - Bog - Palgrave Macmillan - Plusbog.dk

Thousands of nuclear antiaircraft arms were designed, tested and deployed in the United States during Dwight D. Eisenhower''s presidency. These Army "Nike-Hercules" missiles, Air Force "Genie" rockets, and "BOMARC" and "Falcon" missiles were meant to counter a raid by attacking Soviet bombers. U.S. policy makers believed that the American weapons could safely compensate for technological limitations which otherwise made it difficult to destroy high flying, fast moving airplanes. By recounting official actions, doctrinal decisions, and public policies, Continental Defense in the Eisenhower Era traces this armament from conception through deployment. It also discusses the widespread acceptance of these weapons by the American public, a result, in part, of being touted in news releases, and featured in films and television episodes at the time.

DKK 434.00
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Lifestyle Brands - Antonio Marazza - Bog - Palgrave Macmillan - Plusbog.dk

Lifestyle Brands - Antonio Marazza - Bog - Palgrave Macmillan - Plusbog.dk

What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.

DKK 606.00
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