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Engineering Vibrations - Daniel J. Inman - Bog - Pearson Education Limited - Plusbog.dk

Ecology: The Experimental Analysis of Distribution and Abundance - Charles J. Krebs - Bog - Pearson Education Limited - Plusbog.dk

Concrete Technology - A. M. Neville - Bog - Pearson Education Limited - Plusbog.dk

Mechanical Behavior of Materials, Global Edition - Norman E. Dowling - Bog - Pearson Education Limited - Plusbog.dk

Java: An Introduction to Problem Solving and Programming, Global Edition - Walter Savitch - Bog - Pearson Education Limited - Plusbog.dk

Introductory Statistics, MyLab Revision, Global Edition - Neil A. Weiss - Bog - Pearson Education Limited - Plusbog.dk

Introductory Statistics + MyLab Statistics with Pearson eText, MyLab Revision, Global Edition - Neil Weiss - Bog - Pearson Education Limited -

Organizational Behaviour - Stephen P. Robbins - Bog - Pearson Education Limited - Plusbog.dk

Organizational Behaviour - Stephen P. Robbins - Bog - Pearson Education Limited - Plusbog.dk

This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features – clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-life examples drawn from a global range of organizations including Google, Cadbury, Apple, Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date insights into the latest research and hot topics from across the world. Key features include: - - ‘Myth or science?’ boxes, which provide repeated evidence that common sense can often lead us astray in the attempt to understand human behaviour, and that behavioural research offers a means for testing the validity of common-sense notions. - - ‘OB in the news’ which prepares students to recognise and evaluate OB issues which often appear in the news when presented with them in newspapers, magazines, TV, etc. - - ‘ Face the facts’: these boxes highlight interesting facts from recent surveys that emphasise key aspects of the text. For example, diversity across Europe, the extent of employee engagement, and the popularity of working in teams. - "As a whole, the content of the book is strong, and is well-structured with a European focus. ” Mohammad Lafiti, Uppsala University, Sweden

DKK 801.00
1

Fundamentals of Engineering Economics, Global Edition + MyLab Engineering with Pearson eText (Package) - Chan Park - Bog - Pearson Education Limited -

Fundamentals of Engineering Economics, Global Edition + MyLab Engineering with Pearson eText (Package) - Chan Park - Bog - Pearson Education Limited -

This package includes MyLab Engineering. For introductory engineering economics courses.   Relate engineering economics to students’ everyday lives for theoretical and conceptual understanding Chan Park, author of the best-selling Contemporary Engineering Economics, tells the story of engineering economy with the more concise Fundamentals of Engineering Economics by relating concepts from class to students’ everyday lives. This book provides sound and comprehensive coverage of course concepts while addressing both the theoretical and the practical concerns of engineering economics. Written to appeal to a wide range of engineering disciplines, the text helps students build skills in making informed financial decisions and incorporates all critical decision-making tools, including the most contemporary, computer-oriented ones. For the first time, MyLab™ Engineering is available for the 4th Edition, providing online homework with immediate feedback, the complete eText, and more.   Reach every student by pairing this text with MyLab Engineering MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Algorithmically generated questions and problems can be assigned by instructors as automatically graded homework or provide students with self-testing and practice opportunities. MyLab Engineering should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.  

DKK 914.00
1

Social Marketing - Lynne Eagle - Bog - Pearson Education Limited - Plusbog.dk

Social Marketing - Lynne Eagle - Bog - Pearson Education Limited - Plusbog.dk

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

DKK 852.00
1