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Food Science - Norman N. Potter - Bog - Springer - Plusbog.dk

Food Science - Norman N. Potter - Bog - Springer - Plusbog.dk

Almost two decades have passed since the first edition of Food Science was published in 1968. Previous editions have been widely circulated in the United States and abroad and have been accepted as a textbook in many colleges and universities. The book also has been translated into Japanese and Spanish. This response has encouraged me to adhere to prior objectives in preparing this fourth edition. The book continues to be aimed primarily at those with no previous instruction in food sci­ ence. Its purpose is to introduce and to survey the complex and fasci­ nating interrelationships between the properties of food materials and the changing methods of handling and manufacturing them into an al­ most unlimited number of useful products. The book especially ad­ dresses the needs for insight and appreciation of the broad scope of food science by students considering this field as a profession, as well as those by professionals in allied fields that service or interface with the food industry in ever-increasing ways. The literature of food science and food technology has rapidly ma­ tured from earlier articles to books to encyclopedias. Where technolog­ ical capabilities once were limited, rapid advances in many fields contin­ ually raise questions on the responsible management of technology and its environmental, social, and economic consequences. Changes in em­ phasis have been many. Affluent countries have become more con­ cerned with the health effects of nutrient excesses than with deficien­ cies, while hungry nations continue to suffer shortages.

DKK 663.00
1

Nutrition, Food Markets and Agriculture - Christian J. Jaggi - Bog - Springer - Plusbog.dk

Nutrition, Food Markets and Agriculture - Christian J. Jaggi - Bog - Springer - Plusbog.dk

Today, nutrition is mainly discussed under nutritional, medical-health or ideological aspects (e.g. vegetarianism, veganism, etc.). Although the food industry represents one of the most important markets, questions of food production, agriculture, food trade and biodiversity are mostly discussed under national auspices. Not only on the producer side, but also from the consumer perspective, food markets - although still nationally structured - have become more and more global markets, which can be seen, for example, in the development of food commodity prices. In addition, large food corporations are pursuing the strategy of standardizing the entire value chains in the agricultural and food sectors - under their control, mind you. The book addresses economic issues related to food production, agriculture, food trade and biodiversity. Alternatives to traditional agriculture, factory farming, and biodiversity loss are discussed - and reflected upon from an economic perspective. Particular attention is paid to aspects of globalization. This book is a translation of the original German 1 st edition Ernährung, Nahrungsmittelmärkte und Landwirtschaft by Christian J. Jäggi, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

DKK 646.00
1

Ways Out Of Social Isolation For Older People In The Context Of New Media - Sonja Boerm - Bog - Springer - Plusbog.dk

Ways Out Of Social Isolation For Older People In The Context Of New Media - Sonja Boerm - Bog - Springer - Plusbog.dk

The book introduces the concept of encounter CONNECT-ED from the practice of working with the elderly to impart media skills and presents empirical data on the social participation and quality of life of the participants. The research results show the potential of the Internet for older people and open up perspectives for gender- and age-sensitive advanced training opportunities.

DKK 561.00
1

Success Stories in Asian Aquaculture - - Bog - Springer - Plusbog.dk

Success Stories in Asian Aquaculture - - Bog - Springer - Plusbog.dk

case studies of successful governance models could be referred to by others in order to improve the management of the sector. This is the initial step toward compiling stories of aquaculture successes, and the editorial team is to be congratulated for its great efforts. In approaching this difficult assignment, the team benefited from the leadership of the Network of Aquaculture Centres for Asia and the Pacific (NACA), and the support of the World Fisheries Trust (WFT) as well as the Institute for International Sustainable Development (IISD) of Canada. We hope that the team will continue its endeavor in producing other aquaculture success stories, also from other regions of the world. Rome, Italy Jiansan Jia Pr eface We are moving into a turbulent and an uncertain era, particularly in respect of the future food needs. Given the push to sustainability, the rise in food prices, and the impending concerns around climate change and related complexity on providing the food needs for an increasing global population, it is time to address coping strategies. It is in this context that the issue on where will aquaculture development move in the future is taken up.

DKK 795.00
1

Success Stories in Asian Aquaculture - - Bog - Springer - Plusbog.dk

Success Stories in Asian Aquaculture - - Bog - Springer - Plusbog.dk

case studies of successful governance models could be referred to by others in order to improve the management of the sector. This is the initial step toward compiling stories of aquaculture successes, and the editorial team is to be congratulated for its great efforts. In approaching this difficult assignment, the team benefited from the leadership of the Network of Aquaculture Centres for Asia and the Pacific (NACA), and the support of the World Fisheries Trust (WFT) as well as the Institute for International Sustainable Development (IISD) of Canada. We hope that the team will continue its endeavor in producing other aquaculture success stories, also from other regions of the world. Rome, Italy Jiansan Jia Pr eface We are moving into a turbulent and an uncertain era, particularly in respect of the future food needs. Given the push to sustainability, the rise in food prices, and the impending concerns around climate change and related complexity on providing the food needs for an increasing global population, it is time to address coping strategies. It is in this context that the issue on where will aquaculture development move in the future is taken up.

DKK 816.00
1

Positive Nations and Communities - - Bog - Springer - Plusbog.dk

Positive Nations and Communities - - Bog - Springer - Plusbog.dk

This book approaches the field of positive psychology from a post-modern perspective. It explores the consequences of combining current trends and models with supplementary participatory and transformative methods. The book brings a more collective, qualitative, culturally sensitive and transformative approach to the processes of making sense and implementing the science of positive psychology. It moves beyond the individual level towards a "knowledge community" and "knowledge of the communities". The book is an invitation to more participatory and polyphonic dialogues in the field of positive psychology.

DKK 606.00
1

Advances in Ultrasound Technology for Environmental Remediation - Jacqueline Xiao Wen Hay - Bog - Springer - Plusbog.dk

Advances in Ultrasound Technology for Environmental Remediation - Jacqueline Xiao Wen Hay - Bog - Springer - Plusbog.dk

Over the past ten years, innovative technologies have shown that advanced oxidation processes are highly promising when applied to the remediation of polluted water or wastewater as they don''t generate any sludge or solid material of hazardous nature. Advances in Ultrasound Technology for Environmental Remediation reviews the fundamentals of ultrasound technology and the state of the art developments in "ultrasound-based free radical generation" in environmental remediation and pollution prevention. It also presents the challenges of introducing ultrasound technology into large-scale environmental remediation applications and examines the methods used to improve ultrasound technology. Indeed, ultrasonic systems are extremely sensitive and vulnerable to operational parameters which cannot be controlled without a good knowledge and understanding of physical and chemical phenomena. Advances in Ultrasound Technology for Environmental Remediation features the theory and fundamentals of ultrasound technology and discusses its potential as an alternative method in environmental remediation.

DKK 426.00
1

Enzymatic polymerization of phenolic compounds by oxidoreductases - Latifa Chebil - Bog - Springer - Plusbog.dk

Enzymatic polymerization of phenolic compounds by oxidoreductases - Latifa Chebil - Bog - Springer - Plusbog.dk

The enzymatic polymerization of phenolic compounds has been generating interest in several fields such as food, cosmetics, and pharmaceuticals. These compounds are employed for their antioxidant properties; however, their use is limited by their low solubility and thermal stability. Polymerization can improve their solubility and their thermal stability though and create new properties which are dependent on the molecular mass and the structure of polymers. The reaction yield, the polydispersity, the molecular mass, the structure and the properties of synthesized polymers can be controlled by the mode of control of the reaction and by the reaction conditions. Enzymatic polymerization of phenolic compounds by oxidoreductases analyze the processes used and the key factors (temperature, solvent, origin of the enzyme, structure of the substrate, reactor design, ...) which control the polymerization of phenolic species by these oxidoreductase enzymes in order to obtain polymers with desired characteristics and properties.

DKK 426.00
1

Scanning Tunneling Microscopy - - Bog - Springer - Plusbog.dk

Scanning Tunneling Microscopy - - Bog - Springer - Plusbog.dk

The publication entitled "Surface Studies by Scanning Tunneling Mi­ Rl croscopy" by Binnig, Rohrer, Gerber and Weibel of the IBM Research Lab­ oratory in Riischlikon in 1982 immediately raised considerable interest in the sur­ face science community. It was demonstrated in Reference R1 that images from atomic structures of surfaces like individual steps could be obtained simply by scanning the surface with a sharp metal tip, which was kept in a constant distance of approximately 10 A from the sample surface. The distance control in scanning tunneling microscopy (STM) was realized by a feedback circuit, where the electri­ cal tunneling current through the potential barrier between tip and sample is used for regulating the tip position with a piezoelectric xyz-system. A similar experi­ mental approach has already been described by Young et al. for the determination l of the macroscopic roughness of a surface. A number of experimental difficulties had to be solved by the IBM group until this conceptual simple microscopic method could be applied successfully with atomic resolution. Firstly, distance and scanning control of the tip have to be operated with sufficient precision to be sensitive to atomic structures. Secondly, sample holder and tunneling unit have to be designed in such a way that external vibrations do not influence the sample-tip distance and that thermal or other drift effects become small enough during measurement of one image.

DKK 663.00
1

Atlas of Economic Mineral Deposits - - Bog - Springer - Plusbog.dk

Atlas of Economic Mineral Deposits - - Bog - Springer - Plusbog.dk

reader who wishes to study economic mineral deposits. I have in mind that it they do include references to the source material. Full bibliographies are in could be the basic descriptive part of a university course on the subject. many cases unnecessary because of the monumental work of Ridge (Ridge, Many teachers of economic and mining geology prefer to lecture on the 1972 and 1976). formative geological processes and origin of mineral deposits, and most of The Scope, Purpose and Layout of the Book Terminology. This is a persistent problem in geology. What I have tried to the existing textbooks do likewise. The Atlas is intended to be a compen­ Air, sea, surface water and soil support life, from which comes our food; the dium of descriptive material on which a more analytical series of lectures, or do is use a consistent, and internationally acceptable set of terms, making as much use as possible of the recent attempts by international organizations to fossil remains of life, that is: coal, oil and gas, together with solar and course of reading, could be based.

DKK 663.00
1

The Legal Status of Pupils in Europe - - Bog - Springer - Plusbog.dk

The Legal Status of Pupils in Europe - - Bog - Springer - Plusbog.dk

In the centre of the whole educational cosmos stands the pupil, the student. He or she has rights, sanctioned by a national and international judicial apparatus. The freedoms of parents, teachers and education establishments are functional in the service of the rights of the "user of education", as is the government''s assignment. They hold a joint responsibility with regard to the right of a young person to be educated, and a fortiori of the school-age young person. The context in which education takes place is nevertheless undergoing major change. In recent times, schools have been presenting themselves more as brittle social institutions, sensitive to internal and external conflicts. If every education establishment is a crossroads of legal relationships, this does not leave the pupil or student untouched. He or she can seek recourse to fundamental rights; but against these can be set certain obligations - and in the first place the obligation to take account of the rights of fellow pupils and students. Educational sociologists have for some time been interested in the rela­ tionship between the behaviour of pupils and the quality and effectiveness of the school. I Practitioners of law in general, and education law in particular, could not ignore the legal status of the education user. It immediately became apparent how interwoven education is with a diversity of disciplines within the legal domain, as well as with other scientific disciplines.

DKK 434.00
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Atlas of Ophthalmology - M.g. Glasspool - Bog - Springer - Plusbog.dk

Atlas of Ophthalmology - M.g. Glasspool - Bog - Springer - Plusbog.dk

This book is designed to be a pictorial guide to ophthalmology and not a comprehensive textbook. It includes chapters on anatomy, physiology and optics to explain the simple elements of the basic sciences that are needed to understand ophthalmology. The section on examination describes the common investigations in an eye department in the hope that reports from ophthalmologists may become more easily understood. The clinical chapters represent 5 years of ophthalmic referrals by local family doctors in a part rural and part suburban area. This selection of eye disease therefore excludes some of the rare conditions, but includes those common problems that can worry not only the busy family doctor, but also the hard pressed medical student. 7 Anatomy and Physiology The sense of vision depends on the integrity of a set of Internal Eye anatomical and physiological factors, a study of which The eye consists of three concentric layers. The outer­ will simplify the understanding of ocular disease. most fibrous sclera is opaque and accounts for five sixths of the globe. It is continued anteriorly into the External Eye transparent cornea. The middle vascular coat or uveal The eyeball lies in the anterior part of the orbit, which tract is made up of the choroid, ciliary body and iris. is approximately pyramidal in shape. The bony orbital The innermost layer is the light sensitive retina formed margin, which outlines the base of the pyramid, affords embryologically from the forebrain vesicle (Figure 3).

DKK 434.00
1

Atlas of Experimental Toxicological Pathology - D.j. Lewis - Bog - Springer - Plusbog.dk

Atlas of Experimental Toxicological Pathology - D.j. Lewis - Bog - Springer - Plusbog.dk

Our aim in producing a colour atlas of toxicological guidelines itemize the investigations to be carried out pathology was to present a catalogue of histopathologi­ during the course of the study and they normally include: cal lesions which we had encountered over the years in clinical observations and behaviour; food intake and body various laboratory animal species exposed to a vast weight measurements; serum biochemistry; haema­ range of pharmaceuticals, agrochemicals and industrial tology; ECG and ophthalmology. At the end of a study, chemicals. While we believe a colour atlas is the ideal full macroscopic and microscopic examinations of the way to share our experiences with others, it quickly organ weight analyses together with tissues are essen­ became clear to us that for the atlas to be meaningful tial. By far the greater part of the material used in this the associated text must be comprehensive and contain book is from toxicity studies conducted in recent years ample literature references. and performed in compliance with the Good Laboratory The atlas is intended for both the trainee and the Practice standards of governmental regulatory bodies in experienced toxicological pathologist working with lab­ Europe, Japan and North America. oratory animals in the pharmaceutical, agrochemical or Toxicity studies are commonly carried out in rats, chemical environment.

DKK 434.00
1

Plant Cell Walls - - Bog - Springer - Plusbog.dk

Plant Cell Walls - - Bog - Springer - Plusbog.dk

This work is a comprehensive collection of articles that cover aspects of cell wall research in the genomic era. Some 2500 genes are involved in some way in wall biogenesis and turnover, from generation of substrates, to polysaccharide and lignin synthesis, assembly, and rearrangement in the wall. Although a great number of genes and gene families remain to be characterized, this issue provides a census of the genes that have been discovered so far. The articles comprising this issue not only illustrate the enormous progress made in identifying the wealth of wall-related genes but they also show the future directions and how far we have to go. As cell walls are an enormously important source of raw material, we anticipate that cell-wall-related genes are of significant economic importance. Examples include the modification of pectin-cross-linking or cell-cell adhesion to increase shelf life of fruits and vegetables, the enhancement of dietary fiber contents of cereals, the improvement of yield and quality of fibers, and the relative allocation of carbon to wall biomass for use as biofuels. The book is intended for academic and professional scientists working in the area of plant biology as well as material chemists and engineers, and food scientists who define new ways to use cell walls.

DKK 663.00
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The Biochemistry of the Carotenoids - T. W. Goodwin - Bog - Springer - Plusbog.dk

The Biochemistry of the Carotenoids - T. W. Goodwin - Bog - Springer - Plusbog.dk

des Plantes (Hermann, Paris), and in 1935 by Lederer''s Les Carotenoides des Animaux (Hermann, Paris). Since then a survey such as the present one has not appeared. In order to present a full picture, much of the pre-1934 work has been reconsidered and, as far as is known, every important contribution which has appeared since that date has been discussed. Two peripheral aspects ofthe subject have, however, been omitted, namely (a) the qualita­ tive and quantitative changes which the carotenoids of plant materials undergo in storage or during processing into food and (b) the carotene (pro-vitamin A) requirements of different animal species; it was felt that the former, about which a great deal has been written, was too technological to be suitable for inclusion in the present volume, whilst the latter is more suitable for a monograph on vitamin A. The very wide distribution of the carotenoids in Nature suggests that, in spite of the superficially diverse functions ascribed to them in different living tissues, there may be some factor or property through which all these functions will eventually be correlated; any suggestion as to the nature of this common property can perhaps come most readily from a comparative approach. Apart from critically surveying the literature this book has been constructed so as to focus attention on comparative data and their possible implications.

DKK 266.00
1

The Illustrated History of Natural Disasters - Vladimir Cermak - Bog - Springer - Plusbog.dk

The Illustrated History of Natural Disasters - Vladimir Cermak - Bog - Springer - Plusbog.dk

This book tells the story of the Earth itself, explaining the interplay of its gradual geologi- levolution, presented as a generally slow and safe process, with the sudden manifestations of natural hazards, which involve disasters that affect the environment and lead to huge material damage and human losses. The natural forces at play, whether they are violent explosions ofvolcanic eruptions or almost imperceptible deformations of subsurface rock strata, nally- sulting in devastating earthquakes, all control the existence and destiny of a certain part of the global population. The development of man’s existence down through history has depended upon his understanding of the world in which he lives, and upon his ability to turn to his own best use the materials that were there for the taking. However, he has had not only to furnish himself with food, water, building materials, and energy to protect himself against occasional natural adversities. Protecting himself from them meant comprehending their causes, and the essential core of his understanding was in recording and depicting them. This book is written for anyone interested in the Earth in general, and in natural disasters in particular, presenting a unique collection of historical illustrations of volcanic eruptions and earthquake events and their repercussions. The book represents a golden mean between sci- ti c and popular works.

DKK 423.00
1

Immunological and Clinical Aspects of Allergy - - Bog - Springer - Plusbog.dk

Immunological and Clinical Aspects of Allergy - - Bog - Springer - Plusbog.dk

In the scientific aspects of immunology, the pace of advance has been almost overwhelming, but with some notable exceptions, clinical benefits have been slow. For those who are interested in allergy, the situation has been somewhat different. Here, the scientific aspects have lagged sadly behind other branches of immunology. There has, however, been a recent explosion of knowledge, which began with the discovery of immunoglobulin E, and a curious situation has come to light. The speculations of the older allergists, which had often been derided as mere inventions, now appear to be largely true. A number of ''preposterous'' hypotheses have acquired the respectability that comes with scientific proof and the entire field is now full of excitement and challenge. It is no longer doubted that ''reaginic'' antibody can sensitize cells that reside beneath the surface of the skin or mucous membranes. Skin prick tests with ''hair of the tail of the dog'' have been legitimized by correlating them with the carefully validated results of radioallergosorbent tests. It has furthermore been shown beyond doubt that immunotherapy with increasing amounts of bee venom really can ''hyposensitize'' patients who have previously suffered anaphylactic reactions to bee stings. This book has been published in the hope that, in the field of allergy, it will bridge the gap between basic science and the clinical application.

DKK 434.00
1

Psychiatric Emergencies in Family Practice - - Bog - Springer - Plusbog.dk

Psychiatric Emergencies in Family Practice - - Bog - Springer - Plusbog.dk

Crises are not a feature of depressive illness; but this illness needs to be considered in the diagnoses of three acute emergencies: the agitated patient, the withdrawn patient and the suicidal patient. A. The agitated patient. Restless, anguished, phrenetic and impor­ tunate behaviour. Differential diagnoses include hypomania, acute anxiety and grief, hysteria, drug intoxication, thyrotoxicosis, cerebrovascular accident or cerebral tumour. Agitated depression carries a relatively high risk of suicide. Management usually requires admission and use of adequate doses of antidepressant and neuroleptic drugs, and often ECT. B. The withdrawn patient who avoids social contacts and obligations and is often slowed up in mind and body. Differential diagnoses in­ clude schizophrenia, CVA or tumour, hysteria and semi-coma includ­ ing drug intoxication. Withdrawn and retarded patients with depres­ sive illness are at risk of failing to eat or care for themselves. C. The suicidal patient. May present as unexpected, inexplicable coma; a badly cut patient may be confused by the doctor with acci­ dent or assault. The immediate emergency is medical or surgical: treatment is for coma, bleeding or asphyxia, and requires immediate admission to casualty. The first presentation of depression is always a minor emergency as it may be the only attempt the patient makes to see a doctor. Diagnosis must be positive, based on the recognition of depres­ sive features, not negative, based on the exclusion of other dis­ eases. The cardinal symptoms of depressive illness: 1. Disturbed sleep pattern. 2. Change in appetite for food.

DKK 434.00
1

Gluten Sensitivity - Cordula Harter - Bog - Springer - Plusbog.dk

Gluten Sensitivity - Cordula Harter - Bog - Springer - Plusbog.dk

Gluten sensitivity is a multifactorial phenomenon. In the medical context, it is associated with symptoms that occur after the consumption of gluten-containing foods. However, not all cases of perceived gluten sensitivity are medically diagnosable. Only for celiac disease and wheat allergies clear diagnostic criteria exist. In most cases patients have non-Celiac Non-Wheat Allergy Wheat Sensitivity (NCWS). Gluten can rarely be detected as a causative agent in NCWS. Rather, other ingredients of wheat, such as ATI or FODMAP, or a disturbed intestinal microbiota may be considered as triggers for the disease. Cordula Harter puts it straight: gluten sensitivity is a fashion trend that is followed by many more people than there are diagnosed patients. The author shows that gluten-containing cereals are nutritionally high-quality foods that provide valuable nutrients and fiber. Elimination is rarely medically indicated and often benefits the food industry more than the consumer. This Springer essential is a translation of the original German 1st edition essentials , Gluten-Sensitivität by Cordula Harter, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

DKK 202.00
1

Access to Education in Europe - Paul Downes - Bog - Springer - Plusbog.dk

Access to Education in Europe - Paul Downes - Bog - Springer - Plusbog.dk

This book identifies key elements of an international framework to develop systems-level change to promote access to education, including higher education, for socio-economically marginalized groups. It is based on interviews with senior government officials and senior management in universities, non formal education and prisons across 12 countries in Europe. The book identifies systemic obstacles to and opportunities for promotion of access to education for socio-economically excluded groups that are issues transferable to other countries'' contexts. It adopts a systemic focus on access across a range of domains of education, both formal higher education and non-formal education, as well as prison education. Through a focus on a more dynamic structuralist systems framework it develops an innovative post-Bronfenbrennerian view of system levels in lifespan developmental and educational psychology. It also develops an international agenda for reform in relation to these various system levels for access to education for socio-economically marginalized groups, through extraction of key structural indicators to evaluate reform progress in a transparent, culturally sensitive manner. The book identifies current gaps and strengths in policy, practice and structures that impact upon access to education, including higher education, across a range of countries. These gaps and strengths are illustrative and are to inform a strategic approach to system level change and development for the promotion of access to education for socio-economically marginalized groups in Europe and beyond. "Too many educational practices entrench social exclusion: it is an urgent priority across Europe that social justice policies are implemented for the inclusion of marginalised groups. Paul Downes'' analysis of these issues is timely. His conclusions are considered and practical: this book is a valuable and constructive resource for practitioners, academics and the policy community." Professor Alistair Ross , Jean Monnet ad Personam Professor of Citizenship Education in Europe, Emeritus Professor of Education, Institute for Policy Studies in Education, London Metropolitan University

DKK 304.00
1

Handbook of Energy for World Agriculture - B.a. Stout - Bog - Springer - Plusbog.dk

Handbook of Energy for World Agriculture - B.a. Stout - Bog - Springer - Plusbog.dk

Adequate food supplies and a reasonable quality of life require energy~both noncommercial and commercial forms. This book is intended to be a reference for individuals who want a comprehensive overview of energy for agriculture, many of whom are located in remote areas with limited library resources. The purpose is to put energy for agriculture in perspective by presenting numerous national and regional examples of energy usage. Since the early 1970s, world petroleum prices have fluctuated from $3/barrel to more than $40/barrel in 1981 and then back to less than a half of the peak price today. Commercial energy is expensive at any price for rural villagers in developing countries, and energy prices in these countries do not necessarily correspond with world prices. For example, diesel fuel prices in some developing countries have increased, while world oil prices have decreased. The rural sector of developing countries depends heavily on noncommercial energy sources. Availability of noncommercial energy is highly site-specific. This book deals extensively with noncommercial energy~its sources, the technologies for converting energy to more useful gaseous and liquid forms, and its ultimate end uses. Chapter I is an introduction and overview. It emphasizes the essential nature of energy to supplement the limited work output of human beings. Chapter II describes energy use in world agriculture with particular emphasis on fertilizer, machinery, and irrigation. It tabulates cereal grain yields as related to commercial energy input for various regions. Chapter III presents numerous national and regional illustrations of energy use.

DKK 663.00
1

Practice-Oriented Marketing - Ralf T. Kreutzer - Bog - Springer - Plusbog.dk

Practice-Oriented Marketing - Ralf T. Kreutzer - Bog - Springer - Plusbog.dk

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details . Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer''s special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.

DKK 986.00
1