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Primary Hypertension - - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Plusbog.dk

Primary Hypertension - - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Plusbog.dk

Some of the leading scientists in the field of hypertension accepted an invi­ tation to actively participate in an international symposium on primary hypertension. Scientists from 13 countries - from western, southern, and eastern Europe, Australia, and the United States - were present. The meeting was held in Cologne in March 1985. After previous meetings and workshops at Titisee in the Black Forest and several symposia on the renin­ angiotensin-aldosterone system here in Cologne, this symposium on prima­ ry hypertension was organized in order to induce and to stimulate critical discussion on the basic pathogenetic mechanisms involved and the recently established therapeutic implications. Numerous studies have been based on the concept that the elevation in blood pressure is mediated by several vasopressor substances. For this reason the renin-angiotensin system has been considered to be the essential endocrine mechanism involved in developing and sustaining arterial hyper­ tension. Other vasopressor factors, such as catecholamines, vasopressin, and serotonin, have been studied extensively and were assumed to play additional parts in blood pressure regulation. However, several other ap­ proaches have been initiated in recent years.

DKK 360.00
1

Testing Commercial-off-the-Shelf Components and Systems

Testing Commercial-off-the-Shelf Components and Systems

Industrial development of software systems needs to be guided by recognized engineering principles. Commercial-off-the-shelf (COTS) components enable the systematic and cost-effective reuse of prefabricated tested parts, a characteristic approach of mature engineering disciplines. This reuse necessitates a thorough test of these components to make sure that each works as specified in a real context.Beydeda and Gruhn invited leading researchers in the area of component testing to contribute to this..

DKK 260.95
1

Our Hopes, Our Future - Andreas M. Krafft - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Booktok.dk

Our Hopes, Our Future - Andreas M. Krafft - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Booktok.dk

How can we overcome crises and shape our common future? Since the beginning of the Corona pandemic, we have all been put to an immense test. This shows how humanity can successfully and constructively deal with such situations and make the best of them. And we learn that the future is not something that happens to us, but that we can actively and constructively shape it. The basic prerequisite for this is an attitude of openness, mutual helpfulness and hope. This non-fiction book vividly reports on the currently prevailing images of the future and the common longings as well as on people''s capacity for hope and action. It reveals the power of desirable images of the future and of a collective hope as the opposite of general helplessness or of blind and naïve optimism. The central statements of this book are based on the experiences of thousands of people in more than ten countries who participated in the scientific study of the Hope Barometer in2019 and 2020. In a unique way, this combines lived practice with the latest findings of social science futurology, positive psychology and pragmatic philosophy. Target groups: This book is for anyone who wants to look to the future with hope. It offers concrete answers to key questions and shows how crises can be overcome while shaping a better future for individuals and society as a whole. About the author: Dr. Andreas M. Krafft teaches at the University of St. Gallen and at the Free University of Berlin. As co-president of swissfuture, the Swiss Association for Futures Research, and as a board member of the Swiss Society for Positive Psychology, he leads the international research network of the Hope Barometer.

DKK 263.00
4

Process Innovation: Enabling Change by Technology - Daniel R. A. Schallmo - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Booktok.dk

Process Innovation: Enabling Change by Technology - Daniel R. A. Schallmo - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Booktok.dk

This management manual and textbook introduces the theoretical basics of process management and provides a procedural model for process innovation. The procedural model makes it possible to develop customer-oriented processes in a structured manner and to design them in order to meet changing requirements. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland. This book enables readers to understand and apply the seven phase procedural model for process innovation in order to design and implement innovative processes. Exercises and review questions test understanding of the theoretically acquired knowledge.

DKK 346.00
2

The Music of the Big Bang - Amedeo Balbi - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Plusbog.dk

The Music of the Big Bang - Amedeo Balbi - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Plusbog.dk

Ever since its infancy, humankind has been seeking answers to some very basic and profound questions. Did the Universe begin? If it did, how old is it, and where did it come from? What is its shape? What is it made of? Fascinating myths and brilliant in- itions attempting to solve such enigmas can be found all through the history of human thought. Every culture has its own legends, itsownworldcreationtales,itsphilosophicalspeculations,itsre- gious beliefs. Modern science, however, cannot content itself with fanciful explanations, no matter how suggestive they are. No- days, our theories about the Universe, built upon rational ded- tion, have to survive the hard test of experiment and observation. Cosmology, the science which studies the origin and evo- tion of the Universe, had to overcome enormous dif?culties before it could achieve the same level of dignity as other physical dis- plines. At ?rst, it had no serious physical model and mathematical tools that could be used to address the complexity of the problems it had to face. Then, it suffered from a chronic lack of experim- tal data, which made it almost impossible to test the theoretical speculations. Given this situation, answering rigorously the many questions on the nature of the Universe seemed nothing more than a delusion. Today, however, things have changed. We live in the golden age of cosmology: an exciting moment, when, for the ?rst time, we are able to scienti?cally understand our Universe.

DKK 310.00
2

Identity-Based Brand Management - Christoph Burmann - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Plusbog.dk

Identity-Based Brand Management - Christoph Burmann - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Plusbog.dk

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

DKK 332.00
1

Contrast Media in Radiology - - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Booktok.dk

Contrast Media in Radiology - - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Booktok.dk

Journalists, always very direct and in search of sensation, essentially asked me two questions on the occasion of this workshop: What were the goals of the meeting? With the improvement of diagnosis through the development of image techniques, didn''t the contrast media already have their future behind them? Many answers were provided during the course of the workshop, and in order to best answer the journalists I proposed the following synopsis. 1. Since the 1979 Colorado Springs workshop organized by E. Lasser, progress has been so rapid and the newly available works so numerous that another meeting on an international level for the purpose of pre­ senting and discussing these advances appeared indispensable. Why not then in Europe and why not in Lyon? To expand on this progress, by 1981 the new contrast media with less-hyperosmolar molecules, still in the trial stage in 1979, were al­ most all available commercially for angiography, albeit at prohibitive prices. The advantages of these various media are becoming better known; moreover, in the wake of Lasser''s work, our understanding of the pathophysiology of their noxious effects is also advancing rapidly owing to the use of models (for the target organs: heart, vessel wall, nervous system, kidney; and for the more general reactions: blood cells, coagulation, complement system, circulating enzymatic systems). In addition, further new molecules are currently being studied in re­ search laboratories. 2.

DKK 156.00
2

Multivariate Analysis - Thomas Weiber - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Plusbog.dk

Multivariate Analysis - Thomas Weiber - Bog - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG - Plusbog.dk

Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM''s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. Contents - Introduction to empirical data analysis - Regression analysis - Analysis of variance - Discriminant analysis - Logistic regression - Contingency analysis - Factor analysis - Cluster analysis - Conjoint analysis The original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as "the textbook that has shaped market research and practice in German-speaking countries". A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

DKK 375.00
1