Simulated Test Marketing - Technology for Launching Successful New Products - Bog af Kevin J. Clancy - Paperback
Market New Products Successfully is the definitive guid for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guid for any smart marketer looking to improve the financial outcome of the innovation process.
Simulated Test Marketing - Technology for Launching Successful New Products - Kevin J. Clancy
Market New Products Successfully is the definitive guid for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guid for any smart marketer looking to improve the financial outcome of the innovation process.