Consumer Sensory Testing For Product Development - Bog af Anna V. A. Resurreccion - Hardback

Consumer Sensory Testing For Product Development - Anna V. A. Resurreccion

This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of..