UX Optimization - Combining Behavioral UX and Usability Testing Data to Optimize Websites - W. Craig Tomlin
Combine two typically separate sources of datäbehavioral quantitative data and usability testing qualitative datäinto a powerful single tool that helps improve your organization¿s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved.There are..
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