Sensory and Consumer Preference of Food: Innovative Technologies in the Food Industry - Logan Lee
Consumer preference refers to the subjective tastes of consumers and it is determined by how satisfied they are with the food products after making a purchase. Factors such as packaging, price and convenience determine consumer acceptance of food products. In food industry, one important factor that requires careful consideration is the sensory experience of the consumers with the food. Sensory testing evaluates food products using the senses of touch, sight, taste, and smell. It is frequently utilized..
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