Rivalry and Group Behavior Among Consumers and Brands - Comparisons In and Out of the Sport Context - Bog af Cody T. Havard - Hardback

Rivalry and Group Behavior Among Consumers and Brands - Comparisons In and Out of the Sport Context - Cody T. Havard

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.