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Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores - Bog af Jochen Binder - Paperback

Fra DKK 782.95
Mærke Springer
EAN / Stregkode 9783658045722
Butik Bogreolen.dk
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Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores - Jochen Binder

Today, most firms employ online and offline distribution channels. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.

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