Opinion Leaders: New Insight for the Real-estate Professionals - P. S. Sarathy
In the real estate market, the influence of opinion leaders in buying-decisions making process is remarkable. After extensive study on the opinion leaders and its variables, the theoretical framework was proposed. . The research methodology was structured formally and conducted under professional and ethical considerations where the respondents¿ demographic details were kept safe and secured. Then the empirical testing using Chi-square technique was carried out to find the significant impact of..
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