Marketing of Agricultural and Agri-Food Products - Patrick Kabangi
Agri-food marketing appears today to be indispensable for local development and decentralization in Africa. In constant evolution, it plays a vital role in the performance and coordination of business policies and the management of agri-food system processes. Agri-food marketing is unanimously recognized as very effective in making us buy products that we did not know we needed. Likewise, with its awareness, communication and promotion campaigns, agri-food marketing brings a lot to the field of local..
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