The effect of packaging on children's food consumption - Clara de Valette
For several years now, the status of the child has evolved considerably, from a role of being of little value, subject to the will of his parents and working from an early age to help his family financially, to a role of prescriber and child king. With the evolution of mentalities, food manufacturers have measured the real interest of considering the child as a singular target that must absolutely be differentiated from other consumers. New products with attractive packaging, designed especially..
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