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Applied Natural Science Environmental Issues and Global Perspectives

Applied Natural Science Environmental Issues and Global Perspectives

Applied Natural Science: Environmental Issues and Global Perspectives provides the reader with a complete insight into the natural-scientific pattern of the world covering the most important historical stages of the development of various areas of science methods of natural-scientific research general scientific and philosophical concepts and the fundamental laws of nature. The book analyzes the main scientific trends and developments of modern natural science and also discusses important aspects of environmental protection. Topics include:The problem of the two cultures: the mathematization of natural sciences and the informatization of societyThe non-linear nature of the processes occurring in nature and societyApplication of the second law of thermodynamics to describe the development of biological systemsGlobal problems of the biosphereTheory and practice of stable organic paramagnetic materialsPolymers and the natural environmentKey features include:An interdisciplinary approach in considering scientific and technical problemsA discussion of general scientific trends in modern natural science including globalization challenges in nature and society the organic chemistry of stable paramagnetic materials the fundamentals of the environmental chemistry of polymeric materials etc. A justification of applying classical (non-equilibrium) thermodynamics to studying the behavior of open (including biological) systemsOf particular importance in the book is the discussion of some problems associated with the place of man in the biosphere issues of the globalization of science and technology new ideas about the universe and the concept of universal evolutionism. At the same time the book discusses more specific issues related to solving major global and regional environmental problems (particularities of organic paramagnetic materials the influence of polymers on the man and environment etc). All this leads to the fundamental conclusion of the unity of animate and inanimate nature as well as improvement of the process of cognition of the real world which consists in objective and natural changing of world views. The book is intended for professors teachers and students of classical and technological universities who are interested in the development of the foundations of modern natural sciences as well as for professionals working in the field of chemical physics and applied ecology. | Applied Natural Science Environmental Issues and Global Perspectives

GBP 82.99
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Destination Marketing Creating Memorable Tourism Experiences

Destination Marketing Creating Memorable Tourism Experiences

This new volume Destination Marketing: Creating Memorable Tourism Experiences provides a snapshot view of various aspects of destination marketing the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin how it evolved into its present state important definitions destination marketing environments destination value chains consumer behavior along with information on segmentation targeting and positioning for destinations. The authors cover various tourism attractors the most common of which include heritage tourism agro-rural tourism natural/scenic attractions man-made attractions spiritual/ religious tourism wildlife tourism business tourism festivals art and culture tourism sports and adventure tourism wellness and medical tourism culinary tourism special interest tourism and stopover tourism. The destination marketing mix is also discussed covering the seven P’s of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names URLs symbols characters slogans and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing such as segmenting targeting and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers tourism marketing professionals and others interested in promoting destination tourism. | Destination Marketing Creating Memorable Tourism Experiences

GBP 124.00
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