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Introductory Science of Alcoholic Beverages Beer Wine and Spirits

The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That’s why makers of successful video games like Fortnite and Assassin’s Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game regardless of its budget scope or ambition. The game UX accounts for the whole experience players have with a video game from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver including shipping higher quality games (whether indie triple-A or serious games) and meeting business goals - all while staying true to design vision and artistic intent. At its core UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived the emotions it will elicit how players will interact with it and how engaging the experience will be. This book is designed to equip readers of all levels from student to professional with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games empowering them to develop their own unique game recipe more efficiently while providing a better experience for their audience. The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design Is written by Celia Hodent - a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years including at prominent companies such as Epic Games (Fortnite) Ubisoft and LucasArts. Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: neuromyths perception memory attention motivation emotion and learning. Includes numerous examples from released games of how scientific knowledge translates into game design and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge implementing human-computer interaction principles and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good engage-ability (the ability of the game to be fun and engaging) translated into a practical checklist. Covers design thinking game user research game analytics and UX strategy at both a project and studio level. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today. | The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

GBP 48.99
1

Water Agriculture and the Environment in Spain: can we square the circle?

Post-Fermentation and -Distillation Technology Stabilization Aging and Spoilage

Post-Fermentation and -Distillation Technology Stabilization Aging and Spoilage

While most wine and spirits books focus on vineyard and crop management or fermentation and distillation processes few address critical post process aspects of stabilization aging and spoilage. This book serves as a comprehensive source of information on post-fermentation and -distillation technology applied to wine beer vinegar and distillates in a broad spectrum. Post-Fermentation and -Distillation Technology: Stabilization Aging and Spoilage thoroughly describes all of the operations related to these products after the fermentation or distillation steps focusing on the complex issues related to their stabilization aging and spoilage. The final product must be stable against microbial activity as well as undesirable chemical and physical chemical reactions that occur in the bottle. For example clarity stability compositional adjustment style development and packaging represent the five goals of finishing a wine. Concerning the visual defects associated with spoilage it is crucial that wine at the point of consumption not be cloudy or contain any haze or precipitate especially white wines. Similarly it is also important to prevent unwanted microbial growth from occurring in the wine after the primary fermentation is complete affecting the flavor and aroma profile in unpredicted ways. The book addresses all of these issues and more. Moreover the discussion also involves beer vinegar and distillates giving this book a novel and interesting approach. The book combines referenced research with practical applications and case studies of novel technologies such as square barrels synthetic closures and Tetra Pak®. | Post-Fermentation and -Distillation Technology Stabilization Aging and Spoilage

GBP 170.00
1

Handbook of Brewing

GIS-based Studies in the Humanities and Social Sciences

AI for Diversity

Cryogenic Engineering and Technologies Principles and Applications of Cryogen-Free Systems

Big Data for Entrepreneurship and Sustainable Development

Workflow A Practical Guide to the Creative Process

AI for Learning

R For College Mathematics and Statistics

Representation Theory of Symmetric Groups

Power System Transients Theory and Applications Second Edition

AI for Digital Warfare

Aircraft Interior Comfort and Design

Hair and Scalp Disorders Medical Surgical and Cosmetic Treatments Second Edition

Engineering Geophysics

Systems Thinker's Toolbox Tools for Managing Complexity

Emotion in the Design Process Intrinsic Factors on Emotion Management for Decision-making

Emotion in the Design Process Intrinsic Factors on Emotion Management for Decision-making

Manipulating the design process can be a stressful learning experience and it can be difficult to decide how to resolve design problems. This book explores and illustrates the close relationship between emotion and the design process by using new models and perspectives under the umbrella of ‘design and emotion’. This book reveals that a greater understanding of design and emotion can inspire design students to explore how emotion can affect their decision-making and design processes. It enables the reader to develop methods to control their emotions to make effective decisions and strengthen their ability to manipulate the design process. Emotion in the Design Process features a study that develops a design process model to make the decision-making processes more transparent. With a focus on the investigation of the ‘intrinsic factors’ this book features quantitative and qualitative research methods. Underpinned by deep-level research the book outlines the strengths and limitations of the study and reveals the findings to create decision-making models where emotion is considered. Case studies are included to show the theories in practice. By reading this book design students who can be confused by the design process will be able to grasp it and learn to regulate their emotions as a result whilst also producing better designers that can improve the overall quality and standard of the design industry. As such this book will appeal most to students researchers and academics in any field where design is a key task. It will also be of interest to anyone interested in Design and Emotion Kansei Design and Engineering and Design and Technology. | Emotion in the Design Process Intrinsic Factors on Emotion Management for Decision-making

GBP 82.99
1

Digital Transformation Handbook

Digital Transformation Handbook

Digital transformation has become more than a buzzword from the media since companies figured out the importance of rethinking business processes during global challenges. On its own the term assumes integration of digital technology into all areas of a business resulting in fundamental changes to how the company operates and delivers value to customers. Taking care of and choosing the optimal ICT tools is a constant struggle; the final decision may depend on the consultant’s experience. Including all business stakeholders in this process is a must. Creating innovative company culture continuous learning and developing new skills with flexible and open communication and willingness to experiment are a challenge. This complex comprehensive approach can include implementing new systems integrating existing systems and using data analytics and artificial intelligence (AI) or machine learning to drive better outcomes. By adapting and exploiting digital technology in new ways businesses can gain better and more detailed customer experiences and build stronger relationships with their clients. In addition digital transformation can help organizations to be more agile and responsive which can lead to less time needed for different processes or the ability to adapt quickly to changing conditions. In a time when change is the only constant – and it is hitting us every day not to forget about that – it is essential to think about digital transformation constantly. Technology improvement availability and scalability give us no room for excuses for not using them. Who can say that we are not living in dynamic and exciting times? The Authors have taken their 20 years of practical experience and put it into this handbook in which many cases can be found where not every time is a success story. This book is prepared to provide some insights give you a fresh overview of what such change can enable and set up an environment for new technology that will arrive shortly. | Digital Transformation Handbook

GBP 44.99
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Graphical Data Analysis with R

Interpretation of Algebraic Inequalities Practical Engineering Optimisation and Generating New Knowledge

Interpretation of Algebraic Inequalities Practical Engineering Optimisation and Generating New Knowledge

This book introduces a new method based on algebraic inequalities for optimising engineering systems and processes with applications in mechanical engineering materials science electrical engineering reliability engineering risk management and operational research. This book shows that the application potential of algebraic inequalities in engineering and technology is far-reaching and certainly not restricted to specifying design constraints. Algebraic inequalities can handle deep uncertainty associated with design variables and control parameters. With the method presented in this book powerful new knowledge about systems and processes can be generated through meaningful interpretation of algebraic inequalities. This book demonstrates how the generated knowledge can be put into practice through covering the algebraic inequalities suitable for interpretation in different contexts and describing how to apply this knowledge to enhance system and process performance. Depending on the specific interpretation knowledge applicable to different systems from different application domains can be generated from the same algebraic inequality. Furthermore an important class of algebraic inequalities has been introduced that can be used for optimising systems and processes in any area of science and technology provided that the variables and the separate terms of the inequalities are additive quantities. With the presented various examples and solutions this book will be of interest to engineers students and researchers in the field of optimisation engineering design reliability engineering risk management and operational research. | Interpretation of Algebraic Inequalities Practical Engineering Optimisation and Generating New Knowledge

GBP 74.99
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Asphalt Mixture Specification and Testing