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What UX is Really About Introducing a Mindset for Great Experiences

What UX is Really About Introducing a Mindset for Great Experiences

In this not-too-long and easy-to-read book author Celia Hodent presents a clear overview of the challenges demands and rewards of becoming a user experience professional. If this field interests you there’s no better place to start than with the volume you now hold in your hand. Alan Cooper Ancestry Thinker Software Alchemist Regenerative Rancher Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students professionals or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques guidelines and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems offering them a pleasurable experience and building a win-win long-lasting relationship between them and the company developing the product. Above all it is about improving people’s lives with technology. What UX is Really About is informative concise and provides readers with a high-level overview of the science design and methodologies of UX. KEY FEATURES: • The most approachable and concise introduction book about UX. • Easy to read and aims to popularize the UX mindset while debunking its main misconceptions. • Small format size makes it easy to carry around. • Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style. • Tackles the psychology design research process strategy and ethics behind offering the best experience with products systems or services. • Includes a glossary. Celia Hodent holds a PhD in psychology and is a leading expert in the application of cognitive science and psychology to product development with over 13 years of experience in the development of UX strategy in video game studios such as Ubisoft LucasArts and Epic Games (Fortnite). She currently leads an independent UX consultancy working with a wide range of international media and enterprise companies to help ensure their products are engaging successful and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX playful learning (gamification) ethics implicit biases and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games. | What UX is Really About Introducing a Mindset for Great Experiences

GBP 16.99
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Korean Food Systems Secrets of the K-Diet for Healthy Aging

Korean Food Systems Secrets of the K-Diet for Healthy Aging

The Republic of Korea (ROK) is projected by 2030 to have the longest living population compared to any nation on earth. A girl born in the ROK in 2030 will live up to 90. 8 years on average. What are the reasons for this improvement in longevity? Among many insights for longevity among the people of the ROK is the diverse Korean ethnic diet with roots in a traditional diet that has been preserved for centuries. Korean Food Systems: Secrets of the K-Diet for Healthy Aging provides an integrated and holistic approach towards the understanding how food systems of the ROK and experiences of the last 60-plus years has been sustained by traditions and ecology integrated with contemporary advances in technology and the economy. Key Features: Discusses the rationale and basis of food systems traditions of healthy eating and healthy aging in the Korean population and why by 2030 they will be the longest living population on the planet Reflects on the role of historical cultural and traditional food and dietary concepts of Korea and how they have influenced healthy eating habits contributing to health and longevity Discusses the relevance of the modern genetic concepts of nutrigenomics and epigenetics metabolic concepts such as circulation and food concepts such as fermented and functional foods in advancing healthy food concepts and longevity Provides insights how a large population can advance an integrated holistic food-based approach to longevity and wellness As a collaboration between various outstanding authors the insights from this book can provide global examples to align similar approaches and policies in other countries in different ecologies of planet earth. | Korean Food Systems Secrets of the K-Diet for Healthy Aging

GBP 56.99
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Small Animal Fracture Repair A Case-Based Approach

Control Basics for Mechatronics

Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Innovative Solutions What Designers Need to Know for Today's Emerging Markets

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what how and why customers behave the way they do but existing technologies distribution channels and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and researchers offer insight directly from the depths of India China and other parts of the world. They take an in-depth look at user research methods in underserved communities new tools such as ecosystems mapping to define the elements impacting innovation and design decisions and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs Nokia Haier Philips Intel and A Piece of Pie but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman Tapan Parikh Ram Sehgal Steve Portigal Dmitry Volkov and Darelle van Greunen. A fascinating perspective of the users and ecosystem in emerging nations the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets. | Innovative Solutions What Designers Need to Know for Today's Emerging Markets

GBP 69.99
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The Building Blocks of Life A Nutrition Foundation for Healthcare Professionals

The Building Blocks of Life A Nutrition Foundation for Healthcare Professionals

Within the United Kingdom (UK) most mainstream healthcare practitioners receive little or no nutrition education during their years of training. As a consequence the understanding of nutrition amongst primary care practitioners such as general practitioners pharmacists midwives and practice nurses is limited and is largely focused on energy consumption and obesity. There is little knowledge of the wealth of micronutrients that underpin health nor of the ticking timebomb of insufficient intakes of those micronutrients amongst a significant proportion of the population in the UK. The Building Blocks of Life: A Nutrition Foundation for Healthcare Professionals is a step towards redressing that balance. It sets out an informative and engaging narrative on how and why nutrition is the basis for good health. It discusses UK-specific issues with regards to diet and intakes of vitamins minerals essential fatty acids and other micronutrients. It also raises concerns about the potential negative health implications of the generally poor UK diet and suggests ways that healthcare practitioners can support patients in improving their long-term health outlook. Nutrition policy in the UK needs to be dragged into the 21st century and this book sets out evidence-based arguments which challenge current public health myths such as the idea that 10 micrograms of vitamin D is all anyone needs or the messaging around the consumption of saturated fat vs highly processed seed oils or that everyone can get all the nutrients they need from a varied and balanced diet. Although The Building Blocks of Life: A Nutrition Foundation for Healthcare Professionals focuses on concerns around poor diet and the consequent micronutrient inadequacies in the UK the nutritional detail is relevant no matter where you are in the world. Everyone eats all the time. It is time that mainstream medicine looked towards food as both a cause and a solution to many of the chronic degenerative conditions that plague modern life. | The Building Blocks of Life A Nutrition Foundation for Healthcare Professionals

GBP 24.99
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Dinosaurs How We Know What We Know

Dinosaurs How We Know What We Know

This textbook introduces research on dinosaurs by describing the science behind how we know what we know about dinosaurs. A wide range of topics is covered from fossils and taphonomy to dinosaur physiology evolution and extinction. In addition sedimentology paleo-tectonics and non-dinosaurian Mesozoic life are discussed. There is a special opportunity to capitalize on the enthusiasm for dinosaurs that students bring to classrooms to foster a deeper engagement in all sciences. Students are encouraged to synthesize information employ critical thinking construct hypotheses devise methods to test these hypotheses and come to new defensible conclusions just as paleontologists do. Key Features Clear and easy to read dinosaur text with well-defined terminology Over 600 images and diagrams to illustrate concepts and aid learning Reading objectives for each chapter section to guide conceptual learning and encourage active reading Companion website (teachingdinosaurs. com) that includes supporting materials such as in-class activities question banks lists of suggested specimens and more to encourage student participation and active learning Ending each chapter with a specific What We Don’t Know section to encourage student curiosity Related Titles Singer R. Encyclopedia of Paleontology (ISBN 978-1-884964-96-1) Fiorillo A. R. Alaska Dinosaurs: An Ancient Arctic World (ISBN 978-1-138-06087-6) Caldwell M. W. The Origin of Snakes: Morphology and the Fossil Record (ISBN 978-1-4822-5134-0) | Dinosaurs How We Know What We Know

GBP 82.99
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Self-Consolidating Concrete Applying what we know

Self-Consolidating Concrete Applying what we know

A very interesting and useful book for all the different practitioners in the concrete industry. Each necessary step is thoroughly dealt with and explained in a nice and pedagogic way. —Peter Billberg Swedish Cement and Concrete Research Institute (CBI)Quite comprehensive and with a narrative style at the practitioner level. —Lloyd Keller Director of R&D and Quality Assurance EllisDon CanadaSelf-consolidating concrete (SCC) is an innovative material used successfully throughout the world. It is a highly flowable non-segregating concrete that can spread into place fill the formwork and encapsulate the reinforcement without any mechanical consolidation improving the overall efficiency of a concrete construction project. SCC mixtures are highly fluid yet their flowing properties can be adapted for a range of applications and allow practitioners to select and determine levels of filling ability passing ability and stability. Self-Consolidating Concrete: Applying What We Know discusses all aspects of SCC including:Benefits and limitations Raw material components Mixture proportions Production and quality control Placement and curing Presenting a basis for consistently producing and applying SCC in a regular production environment this book is written from the perspective of the concrete practitioner. It uses descriptions and case studies throughout as examples of specific types of applications to identify where the practitioner needs to focus attention. This book bridges the gap between research and practice. It links science with practical application describing a number of projects and types of applications where SCC has been used successfully. It will be useful for new practitioners as well as for those already using SCC. | Self-Consolidating Concrete Applying what we know

GBP 44.99
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Musculoskeletal Injections and Alternative Options A practical guide to 'what when and how?'

Diagnostic MRI in Dogs and Cats

Diagnostic MRI in Dogs and Cats

Diagnostic MRI in Dogs and Cats makes the vast and increasingly complex topic of clinical MRI in small animals accessible to all veterinarians. With the increasing availability of MRI technology there is also a pressing need for expertise in interpreting these images. This is the first reference textbook to provide a well-illustrated and comprehensive overview of the current knowledge focusing on imaging appearance rather than on clinical signs or treatment. With chapters on MRI physics and technology as well as sections on specific anatomical regions the book functions as a stand-alone reference for the reader whether they be a radiology/neurology resident in training or a practitioner with a need to learn about veterinary clinical MRI. Includes both evidenced-based material and the authors' personal experience providing an excellent overview of current knowledge in the field. Contributors are international leaders in the field. Bullet points format and table summaries throughout the book keep the concepts concise and organized. Richly illustrated with over 650 annotated images showcasing the main features of the disease processes. Images are obtained at all magnet field strengths so as to reflect the current reality of veterinary MRI which uses low- mid- and high-field magnets. The chapters on physics and MRI technology are concise and accessible using many visual aids and diagrams and avoiding abstract concepts and equations whenever possible. Within each anatomical section each chapter focuses on a disease category of that body region. When it is important to understand the imaging appearance the pathophysiology is reviewed and imaging features of prognostic relevance are detailed. This practical yet thoroughly comprehensive book is primarily an evidence-based learning resource for trainees but will also aid practising veterinarians who have less MRI experience.

GBP 240.00
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Livestock Ration Formulation for Dairy Cattle and Buffalo

Livestock Ration Formulation for Dairy Cattle and Buffalo

Livestock Ration Formulation for Dairy Cattle and Buffalo provides an interdisciplinary integrative perspective and optimization on dairy cattle feed formulation problem solving. It helps dairy farmers by introducing them the right frequency and right amount of balanced diet to be fed to cattle’s and buffaloes at different body condition so that their feeding cost should be decreased and there should be increase in income for dairy farmers as they don’t have enough knowledge of feeding practice. It helps animal nutritionist to work for dairy farmers which have very limited feed resources to fulfil nutrients requirement in terms of crude protein (CP) total digestible nutrient (TDN) calcium (Ca) and phosphorus (P) by developing a software programme to plan a balanced low budget diet. It includes the Linear and Goal programming model for non-pregnant dairy buffalo is been solved using Hybrid Real Coded Genetic Algorithm and the results are compared with Real Coded Genetic Algorithm (RGA) considering different versions like RGA without crossover RGA without Mutation RGA with crossover and mutation. These models can also be applied with other nutritional models like CNCPS INRA. This book is a step forward in that direction to provide least cost diet formulation based on nutrient requirement of the cattle and buffalo which is been calculated according to Indian Council of Agricultural Research (ICAR 2013) and NRC (2001) on dry matter basis provides a clear and precise platform for other researcher in Animal Nutrition field which also give initial platform to build a software and android application to formulate least cost ration Based on data and algorithm used in this book which helps Dairy farmers directly to feed balanced diet at cheap rate. Features: It is a good reference to local dairy farmers by introducing them to the right frequency and right amount of balanced diet to be fed to cattle and buffaloes at different production cycles. It will provide basic platform and some solutions to built-up software about cattle nutrition development and least cost formulation for end-user. It has several techniques for optimizing animal diet formulation but a good balance between coding/programming and animal nutrition is incorporated towards application of soft computing technique to improve the quality of the solution due to rigidity of the constraints.

GBP 99.99
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The High Cost of Low Morale...and what to do about it

Ancestral Diets and Nutrition

Clinical Consultation Skills in Medicine A Primer for MRCP PACES

Clinical Consultation Skills in Medicine A Primer for MRCP PACES

This book follows the revised format of the Practical Assessment Clinical Examination Skills (PACES) exam conducted by the Royal College of Physicians in the UK where ‘clinical consultation skills’ will be tested twice in two separate stations. Thus coming closest to what doctors do in real life: obtain a structured history perform a focussed examination and explain the problem to the patient in lay terms. This book takes readers through a rational approach to 63 common presenting symptoms or laboratory abnormalities in medicine. It is aimed at improving the clinical consultation skills of young doctors and preparing them for the new format of MRCP PACES. Readers will learn: 1. The approaches to common presenting symptoms and blood test abnormalities. 2. What questions to ask the patient and why. 3. What to check when they examine the patient. 4. What to tell the patient and how to convey this information in lay terms without jargon. 5. How to investigate the problem how to manage and when to refer to a specialist. Key Features • This book follows a narrative style with each case being discussed in a story-like manner helping readers understand the process of narrowing the differential diagnosis just like solving a crime! • It includes a ‘What to tell the patient’ section where the main points to convey to the patient are highlighted and fully dialogued to help readers understand how complex medical jargon should be conveyed in layperson's terms. • It simplifies several complex and difficult-to-understand topics like haematological malignancies thrombotic microangiopathy glomerulonephritis systemic vasculitis and eosinophilia. | Clinical Consultation Skills in Medicine A Primer for MRCP PACES

GBP 39.99
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A Mathematica Primer for Physicists

Vegetarian Nutrition and Wellness

Vegetarian Nutrition and Wellness

A large amount of research effort goes into assessing the health benefits of a plant-based diet resulting from human desire to consume a more sustainable diet that is less destructive of the earth’s natural resources. In addition a growing number of people are choosing the vegan or total vegetarian diet because of the potential to greatly reduce the risk of chronic diseases and mortality rates. Although this interest in plant-based eating is popular there exist concerns on the safety of some vegetarian diets especially a vegan diet. This book describes issues of the vegetarian diet and outlines ways to prevent nutrient deficiencies. Vegetarian Nutrition and Wellness focuses on synthesizing research around vegetarian diets and human health. A major section of the book deals with how a vegetarian diet protects population groups from the major chronic diseases such as cardiovascular diseases obesity and various cancers. Based upon ecological and clinical studies chapter authors explain the health-promoting properties of plant-based diets and compare/contrast health outcomes obtained from consuming omnivorous diets with a vegetarian or vegan diet. Fruits and vegetables figure prominently in vegetarian diets and provide a substantial effect in disease reduction and health-promoting properties of a plant-based diet. Vegetarian Nutrition and Wellness is written for the academic community registered dietitians health professionals and graduate students in nutrition and public health. Each chapter provides a comprehensive review of the scientific literature and includes a concise summary at the beginning of each chapter. The time is ripe for this book to update the scientific community with a collage of well-documented topics on vegetarian nutrition.

GBP 44.99
1

Concise Guide to Workplace Safety and Health What You Need to Know When You Need It

Concise Guide to Workplace Safety and Health What You Need to Know When You Need It

Every organization must comply with occupational health and safety regulations. Yet it is frequently unclear which actually apply in a given real-life situation plus the field is loaded with technical terminology and complicated regulations. Many managers trainers even safety and health professionals therefore find it hard to know how to comply with exactly what. Written to make this important discipline more understandable Concise Guide to Workplace Safety and Health: What You Need to Know When You Need It systematically addresses for each of the 34 topics covered core issues such as relevant regulations required program elements and definitions of key terms. Organized for quick access to information this handy reference book demystifies required documentation training elements medical requirements recordkeeping and more. Conveniently the author uses the same 20-part format for every topic. For example if you want to know only about the documentation required you can immediately turn to a topic‘s Section 9 (Written Documentation Required). If training requirements are the issue simply go to a chapter‘s Section 12 (Training Requirements). Also provided for each topic are links to quality background and training information with sample forms and programs where available. The guide covers safety and health topics of interest to a wide cross section of industries and businesses. The author‘s relaxed yet focused approach and consistent format allow efficient access to a broad range of occupational health and safety information. The topics covered include not only those that are currently regulated but also emerging issues such as injury and illness prevention programs and the rapidly growing field of nanotechnology. | Concise Guide to Workplace Safety and Health What You Need to Know When You Need It

GBP 180.00
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Introduction to Nutrition and Metabolism

Introduction to Nutrition and Metabolism

Introduction to Nutrition and Metabolism equips readers with an understanding of the scientific basis of what we call a healthy diet. Now in its sixth edition this highly recognized textbook provides clear explanations of how nutrients are metabolized and gives the principles of biochemistry needed for comprehending the science of nutrition. This full-color textbook explores the need for food and the uses to which food is put in the body as well as the interactions between health and diet. Outlining the scientific basis behind nutritional requirements and recommendations this new edition has been extensively revised to reflect current knowledge. Features: Lists key objectives at the beginning and summary points at the end of each chapter. Accompanying online resources include interactive tutorial exercises based on interpretation of clinical and research data. Covers topics including: Chemical reactions and catalysis by enzymes; the role of ATP; digestion and absorption of carbohydrates fats and proteins; issues associated with being overweight; problems of malnutrition; diet and health; and vitamin and mineral requirements and functions. Updated sections focus on the interaction of the gut microbiome and epigenetics with our metabolic responses to diet. Provides a foundation of scientific knowledge for the interpretation and evaluation of future advances in nutrition and health sciences. Following its predecessors this sixth edition is relevant to any student or practitioner interested in how diet influences our health including in the fields of nutrition dietetics medicine and public health.

GBP 66.99
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Practical Cardiology for Veterinary Nurses

Practical Cardiology for Veterinary Nurses

This concise textbook provides a comprehensive practical guide for veterinary nurses and technicians who wish to develop their knowledge confidence and skills when nursing the cardiac patient. Presentation of dogs or cats with heart disease is common and it is vital that nurses understand how to look after these patients appropriately and support owners through what can often be challenging times. The book: Begins with basic anatomy and physiology foundations required to understand the disease processes explained in later chapters Covers diseases seen in small animal practice including congenital disease heart failure and treatment options Gives the nurse a sound understanding of electrocardiography thoracic radiography and cardiac ultrasound: how to perform these and what they are seeing Covers the hands-on requirements of the veterinary nurse such as heart auscultation and feeling patient pulses Lists cardiac drugs explaining when and why pharmacology would be used as well as side effects Has a dedicated chapter on first aid Discusses chronic nursing management of heart conditions including remote monitoring support and care planning. The book is packed with learning features including a Glossary diagrams illustrations and tables in full colour concise end of chapter Key Points and Further Reading lists. Essential reading for student nurses and technicians as well as those in practice who need a quick reference 'on the ground' this is the book that general practice veterinary nurses have been waiting for. | Practical Cardiology for Veterinary Nurses

GBP 34.99
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Bariatric Surgery Patients A Nutritional Guide

Bariatric Surgery Patients A Nutritional Guide

Approximately 65% of our population is overweight and 12% are morbidly obese. This is despite more than 25 years of attempted medical management. Clearly all current efforts have failed to control this enormous problem. Could it be that we have failed to recognize the cause of the disease and therefore have misdirected our efforts? � Alfredo Fernandez MD FASMBS Surgeon Tampa Florida Reducing obesity through bariatric surgery provides a sustainable weight loss regimen because it restricts the size of the stomach and limits food intake. However the surgery limits the amount of nutrients absorbed by the stomach and small intestine. This book provides a comprehensive practical guide on pre- and post-nutrition considerations in bariatric patients. It describes surgeries including gastric bypass lap band and sleeve; nutrition protocols for surgery patients; pregnancy considerations- pre- and post-surgery; food consumption post-surgery; advancing healthy food intake after surgery; minimizing negative side effects; and recommendations to maintain healthy diet. This nutritional guide provides health care practitioners descriptions and answers to the many questions bariatric surgery patients need to know and ask in support group meetings and individual counseling sessions. The first chapter focuses on Selling Obesity and Food as a Cheap and Legal Drug outlining how food advertising portion size increases and food frauds have contributed to the obesity crisis. New research into gut hormones microbiome influence on obesity firmicutes and histamine are included as well as pregnancy after bariatric surgery and lifestyle changes�eating sleep hydration stress management�needed for success after surgery. Many health care practitioners will use the Post Op Discharge Diet stages of progression to explain how the patient needs to prepare for their liquid diet and overcome numerous issues like dumping syndrome hypoglycemia a | Bariatric Surgery Patients A Nutritional Guide

GBP 175.00
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No-Body Homicide Cases A Practical Guide to Investigating Prosecuting and Winning Cases When the Victim Is Missing

No-Body Homicide Cases A Practical Guide to Investigating Prosecuting and Winning Cases When the Victim Is Missing

How do you prove someone guilty of murder when the best piece of evidence—the victim’s body—is missing? Exclusively dedicated to the investigation and prosecution of no-body homicide cases this book provides the author’s insight gained from investigating and trying a no-body case along with what he’s learned consulting on scores of others across the country. A practical guide for police and prosecutors it takes an expansive look at both the history of no-body murder cases and the best methods to investigate solve and bring them to court. Taking readers step by step from the first days of a homicide investigation through the trial the book explores the history of confessions the use of jailhouse snitches to get information and CSI-style forensics utilized in solving a case. It delves into the psychological profile of the type of defendant who murders someone and then hides the body and reviews methods criminals have used to dispose of bodies. It also discloses the investigative techniques police must use to catch these devious killers. Using real-life case studies No-Body Homicide Cases: A Practical Guide to Investigating Prosecuting and Winning Cases When the Victim is Missing summarizes and analyzes the nearly 400 no-body murder trials in U. S. history enabling readers to leverage the similarities in these cases with their own scenarios. The book is an essential resource for all investigators and a roadmap to a conviction for prosecutors. | No-Body Homicide Cases A Practical Guide to Investigating Prosecuting and Winning Cases When the Victim Is Missing

GBP 48.99
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Introduction to Energy and Climate Developing a Sustainable Environment

Quality-I Is Safety-ll The Integration of Two Management Systems