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An Analysis of Theodore Levitt's Marketing Myopia

An Analysis of G.E.M. Anscombe's Modern Moral Philosophy

An Analysis of G.E.M. Anscombe's Modern Moral Philosophy

Elizabeth Anscombe’s 1958 essay “Modern Moral Philosophy” is a cutting intervention in modern philosophy that shows the full power of good evaluative and analytical critical thinking skills. Though only 16 pages long Anscombe’s paper set out to do nothing less than reform the entire field of modern moral philosophy – something that could only be done by carefully examining the existing arguments of the giants of the field. To do this she deployed the central skills of evaluation and analysis. In critical thinking analysis helps understand the sequence and features of arguments: it asks what reasons these arguments produce what implicit reasons and assumptions they rely on what conclusions they arrive at. Evaluation involves judging whether or not the arguments are strong enough to sustain their conclusions: it asks how acceptable adequate and relevant the reasons given are and whether or not the conclusions drawn from them are really valid. In “Modern Moral Philosophy ” Anscombe dispassionately turns these skills on figures that have dominated moral philosophy since the 18th-century revealing the underlying assumptions of their work their weaknesses and strengths and showing that in many ways the supposed differences between their arguments are actually negligible. A brilliantly incisive piece “Modern Moral Philosophy” radically affected its field remaining required – and controversial – reading today. | An Analysis of G. E. M. Anscombe's Modern Moral Philosophy

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An Analysis of Robert D. Putnam's Bowling Alone

An Analysis of Bernard Bailyn's The Ideological Origins of the American Revolution

An Analysis of Bernard Bailyn's The Ideological Origins of the American Revolution

Historians of the American Revolution had always seen the struggle for independence either as a conflict sparked by heavyweight ideology or as a war between opposing social groups acting out of self-interest. In The Ideological Origins of the American Revolution Bernard Bailyn begged to differ re-examining familiar evidence to establish new connections that in turn allowed him to generate fresh explanations. His influential reconceptualizing of the underlying reasons for America's independence drive focused instead on pamphleteering – and specifically on the actions of an influential group of ‘conspirators’ who identified and were determined to protect a particularly American set of values. For Bailyn these ideas could indeed be traced back to the ferment of the English Civil War – stemming from radical pamphleteers whose anti-authoritarian ideas crossed the Atlantic and embedded themselves in colonial ideology. Bailyn's thesis helps to explain the Revolution's success by pointing out how deep-rooted its founding ideas were; the Founding Fathers may have been reading Locke but the men they led were inspired by shorter pithier and altogether far more radical works. Only by understanding this Bailyn argues can we understand the passion and determination that allowed the rebel American states to defeat a global superpower. | An Analysis of Bernard Bailyn's The Ideological Origins of the American Revolution

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An Analysis of Jane Jacobs's The Death and Life of Great American Cities

An Analysis of Jane Jacobs's The Death and Life of Great American Cities

Despite having no formal training in urban planning Jane Jacobs deftly explores the strengths and weaknesses of policy arguments put forward by American urban planners in the era after World War II. They believed that the efficient movement of cars was of more value in the development of US cities than the everyday lives of the people living there. By carefully examining their relevance in her 1961 book The Death and Life of Great American Cities Jacobs dismantles these arguments by highlighting their shortsightedness. She evaluates the information to hand and comes to a very different conclusion that urban planners ruin great cities because they don’t understand that it is a city’s social interaction that makes it great. Proposals and policies that are drawn from planning theory do not consider the social dynamics of city life. They are in thrall to futuristic fantasies of a modern way of living that bears no relation to reality or to the desires of real people living in real spaces. Professionals lobby for separation and standardization splitting commercial residential industrial and cultural spaces. But a truly visionary approach to urban planning should incorporate spaces with mixed uses together with short walkable blocks large concentrations of people and a mix of new and old buildings. This creates true urban vitality. | An Analysis of Jane Jacobs's The Death and Life of Great American Cities

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An Analysis of Saba Mahmood's Politics of Piety The Islamic Revival and the Feminist Subject

An Analysis of Saba Mahmood's Politics of Piety The Islamic Revival and the Feminist Subject

Saba Mahmood’s 2005 Politics of Piety is an excellent example of evaluation in action. Mahmood’s book is a study of women’s participation in the Islamic revival across the Middle East. Mahmood – a feminist social anthropologist with left-wing secular political values – wanted to understand why women should become such active participants in a movement that seemingly promoted their subjugation. As Mahmood observed women’s active participation in the conservative Islamic revival presented (and presents) a difficult question for Western feminists: how to balance cultural sensitivity and promotion of religious freedom and pluralism with the feminist project of women’s liberation? Mahmood’s response was to conduct a detailed evaluation of the arguments made by both sides examining in particular the reasoning of female Muslims themselves. In a key moment of evaluation Mahmood suggests that Western feminist notions of agency are inadequate to arguments about female Muslim piety. Where Western feminists often restrict definitions of women’s agency to acts that undermine the normal male-dominated order of things Mahmood suggests instead that agency can encompass female acts that uphold apparently patriarchal values. Ultimately the Western feminist framework is in her evaluation inadequate and insufficient for discussing women’s groups in the Islamic revival. | An Analysis of Saba Mahmood's Politics of Piety The Islamic Revival and the Feminist Subject

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An Analysis of Thomas Kuhn's The Structure of Scientific Revolutions

An Analysis of Betty Friedan's The Feminine Mystique

An Analysis of Betty Friedan's The Feminine Mystique

Betty Friedan's book The Feminine Mystique is possibly the best-selling of all the titles analysed in the Macat library and arguably one of the most important. Yet it was the product of an apparently minor meaningless assignment. Undertaking to approach former classmates who had attended Smith College with her 10 years after their graduation the high-achieving Friedan was astonished to discover that the survey she had undertaken for a magazine feature revealed a high proportion of her contemporaries were suffering from a malaise she had thought was unique to her: profound dissatisfaction at the ‘ideal’ lives they had been living as wives mothers and homemakers. For Friedan this discovery stimulated a remarkable burst of creative thinking as she began to connect the elements of her own life together in new ways. The popular idea that men and women were equal but different – that men found their greatest fulfilment through work while women were most fulfilled in the home – stood revealed as a fallacy and the depression and even despair she and so many other women felt as a result was recast not as a failure to adapt to a role that was the truest expression of femininity but as the natural product of undertaking repetitive unfulfilling and unremunerated labor. Friedan's seminal expression of these new ideas redefined an issue central to many women's lives so successfully that it fuelled a movement – the ‘second wave’ feminism of the 1960s and 1970s that fundamentally challenged the legal and social framework underpinning an entire society. | An Analysis of Betty Friedan's The Feminine Mystique

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An Analysis of Carole Hillenbrand's The Crusades Islamic Perspectives

An Analysis of Keith Thomas's Religion and the Decline of Magic

An Analysis of Keith Thomas's Religion and the Decline of Magic

Keith Thomas's classic study of all forms of popular belief has been influential for so long now that it is difficult to remember how revolutionary it seemed when it first appeared. By publishing Religion and the Decline of Magic Thomas became the first serious scholar to attempt to synthesize the full range of popular thought about the occult and the supernatural studying its influence across Europe over several centuries. At root his book can be seen as a superb exercise in problem-solving: one that actually established magic as a historical problem worthy of investigation. Thomas asked productive questions not least challenging the prevailing assumption that folk belief was unworthy of serious scholarly attention and his work usefully reframed the existing debate in much broader terms allowing for more extensive exploration of correlations not only between different sorts of popular belief but also between popular belief and state religion. It was this that allowed Thomas to reach his famous conclusion that the advent of Protestantism – which drove out much of the superstition that characterised the Catholicism of the period – created a vacuum filled by other forms of belief; for example Catholic priests had once blessed their crops but Protestants refused to do so. That left farmers looking for other ways of ensuring a good harvest. It was this Thomas argues that explains the survival of what we now think of as magic at a time such beliefs might have been expected to decline – at least until science arose to offer alternative paradigms. | An Analysis of Keith Thomas's Religion and the Decline of Magic

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An Analysis of Chris Argyris's Integrating the Individual and the Organization

An Analysis of Alfred W. Crosby's The Columbian Exchange Biological and Cultural Consequences of 1492

An Analysis of Amartya Sen's Development as Freedom

An Analysis of Paul Kennedy's The Rise and Fall of the Great Powers Ecomonic Change and Military Conflict from 1500-2000

An Analysis of Paul Kennedy's The Rise and Fall of the Great Powers Ecomonic Change and Military Conflict from 1500-2000

Paul Kennedy owes a great deal to the editor who persuaded him to add a final chapter to this study of the factors that contributed to the rise and fall of European powers since the age of Spain’s Philip II. This tailpiece indulged in what was for an historian a most unusual activity: it looked into the future. Pondering whether the United States would ultimately suffer the same decline as every imperium that preceded it it was this chapter that made The Rise and Fall of the Great Powers a dinner party talking point in Washington government circles. In so doing it elevated Kennedy to the ranks of public intellectuals whose opinions were canvassed on matters of state policy. From a strictly academic point of view the virtues of Kennedy's work lie elsewhere and specifically in his flair for asking the sort of productive questions that characterize a great problem-solver. Kennedy's work is an example of an increasingly rare genre – a work of comparative history that transcends the narrow confines of state– and era–specific studies to identify the common factors that underpin the successes and failures of highly disparate states. Kennedy's prime contribution is the now-famous concept of ‘imperial overstretch ’ the idea that empires fall largely because the military commitments they acquire during the period of their rise ultimately become too much to sustain once they lose the economic competitive edge that had projected them to dominance in the first place. Earlier historians may have glimpsed this central truth and even applied it in studies of specific polities but it took a problem-solver of Kennedy's ability to extend the analysis convincingly across half a millennium. | An Analysis of Paul Kennedy's The Rise and Fall of the Great Powers Ecomonic Change and Military Conflict from 1500-2000

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An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

Michael E. Porter’s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented with different firms serving different parts of the market (the low-price mass market and the expensive high-end market in clothing for example) and examines strategies that businesses can follow in emerging mature and declining markets. If printing is in decline for example there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants substitute products buyers suppliers and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy. | An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

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An Analysis of Abraham H. Maslow's A Theory of Human Motivation

An Analysis of Frantz Fanon's The Wretched of the Earth

An Analysis of Clifford Geertz's The Interpretation of Cultures Selected Essays

An Analysis of Clifford Geertz's The Interpretation of Cultures Selected Essays

Clifford Geertz has been called ‘the most original anthropologist of his generation’ – and this reputation rests largely on the huge contributions to the methodology and approaches of anthropological interpretation that he outlined in The Interpretation of Cultures. The centrality of interpretative skills to anthropology is uncontested: in a subject that is all about understanding mankind and which seeks to outline the differences and the common ground that exists between cultures interpretation is the crucial skillset. For Geertz however standard interpretative approaches did not go deep enough and his life’s work concentrated on deepening and perfecting his subject’s interpretative skills. Geertz is best known for his definition of ‘culture ’ and his theory of ‘thick description ’ an influential technique that depends on fresh interpretative approaches. For Geertz ‘cultures’ are ‘webs of meaning’ in which everyone is suspended. Understanding culture therefore is not so much a matter of going in search of law but of setting out an interpretative framework for meaning that focuses directly on attempts to define the real meaning of things within a given culture. The best way to do this for Geertz is via ‘thick description:’ a way of recording things that explores context and surroundings and articulates meaning within the web of culture. Ambitious and bold Geertz’s greatest creation is a method all critical thinkers can learn from. | An Analysis of Clifford Geertz's The Interpretation of Cultures Selected Essays

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An Analysis of Hanna Batatu's The Old Social Classes and the Revolutionary Movements of Iraq

An Analysis of Hanna Batatu's The Old Social Classes and the Revolutionary Movements of Iraq

How do you solve a problem like understanding Iraq? For Hanna Batatu the solution to this conundrum lay in generating alternative possibilities that effectively side-stepped the conventional wisdom of the time. Historians had long held that Iraq – like other artificial creations of ex-colonial European powers who drew lines onto the world map that ignored longstanding tribal ethnic and religious ties – was best understood by delving into its political and religious history. Batatu used the problem solving skills of asking productive questions and generating alternative possibilities to argue that Iraq’s history was better understood through the lens of a Marxist analysis focused on socio-economic history. The Old Social Classes concludes that the divisions present in Iraq – and exposed by the revolutionary movements of the 1950s – are those characterized by the struggle for control over property and the means of production. Additionally Batatu sought to establish that the most important political movements of the time notably the nationalist Ba'athists and the pan-Arab Free Officers Movement had their origins in a homegrown communist ideology inspired by local conditions and local inequality. By posing new questions – and by undertaking a vast amount of research in primary sources a rarity in the history of this region – Batatu was able to produce a strong new solution to a longstanding historiographical puzzle. | An Analysis of Hanna Batatu's The Old Social Classes and the Revolutionary Movements of Iraq

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An Analysis of Stanley Milgram's Obedience to Authority An Experimental View

An Analysis of Stanley Milgram's Obedience to Authority An Experimental View

Stanley Milgram is one of the most influential and widely-cited social psychologists of the twentieth century. Recognized as perhaps the most creative figure in his field he is famous for crafting social-psychological experiments with an almost artistic sense of creative imagination – casting new light on social phenomena in the process. His 1974 study Obedience to Authority exemplifies creative thinking at its most potent and controversial. Interested in the degree to which an “authority figure” could encourage people to commit acts against their sense of right and wrong Milgram tricked volunteers for a “learning experiment” into believing that they were inflicting painful electric shocks on a person in another room. Able to hear convincing sounds of pain and pleas to stop the volunteers were told by an authority figure – the “scientist” – that they should continue regardless. Contrary to his own predictions Milgram discovered that depending on the exact set up as many as 65% of people would continue right up to the point of “killing” the victim. The experiment showed he believed that ordinary people can and will do terrible things under the right circumstances simply through obedience. As infamous and controversial as it was creatively inspired the “Milgram experiment” shows just how radically creative thinking can shake our most fundamental assumptions. | An Analysis of Stanley Milgram's Obedience to Authority An Experimental View

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An Analysis of Ernest Gellner's Nations and Nationalism

An Analysis of Ernest Gellner's Nations and Nationalism

To the dismay of many commentators – who had hoped the world was evolving into a more tolerant and multicultural community of nations united under the umbrellas of supranational movements like the European Union – the nationalism that was such a potent force in the history of the 20th-century has made a comeback in recent years. Now more than ever it seems important to understand what it is how it works and why it is so attractive to so many people. A fine place to start any such exploration is with Ernest Gellner's seminal Nations and Nationalism a ground-breaking study that was the first to flesh out the counter-intuitive – but enormously influential – thesis that modern nationalism has little if anything in common with old-fashioned patriotism or loyalty to one's homeland. Gellner's intensely creative thesis is that the nationalism we know today is actually the product of the 19th-century industrial revolution which radically reshaped ancient communities encouraging emigration to cities at the same time as it improved literacy rates and introduced mass education. Gellner connected these three elements in an entirely new way contrasting developments to the structures of pre-industrial agrarian economies to show why the new nationalism could not have been born in such communities. He was also successful in generating a typology of nationalisms in an attempt to explain why some forms flourished while others fizzled out. His remarkable ability to produce novel explanations for existing evidence marks out Nations and Nationalism as one of the most radical stimulating – and enduringly influential – works of its day. | An Analysis of Ernest Gellner's Nations and Nationalism

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An Analysis of Oliver Sacks's The Man Who Mistook His Wife for a Hat and Other Clinical Tales

An Analysis of Oliver Sacks's The Man Who Mistook His Wife for a Hat and Other Clinical Tales

In The Man Who Mistook His Wife for a Hat neurologist Oliver Sacks looked at the cutting-edge work taking place in his field and decided that much of it was not fit for purpose. Sacks found it hard to understand why most doctors adopted a mechanical and impersonal approach to their patients and opened his mind to new ways to treat people with neurological disorders. He explored the question of deciding what such new ways might be by deploying his formidable creative thinking skills. Sacks felt the issues at the heart of patient care needed redefining because the way they were being dealt with hurt not only patients but practitioners too. They limited a physician’s capacity to understand and then treat a patient’s condition. To highlight the issue Sacks wrote the stories of 24 patients and their neurological clinical conditions. In the process he rebelled against traditional methodology by focusing on his patients’ subjective experiences. Sacks did not only write about his patients in original ways – he attempt to come up with creative ways of treating them as well. At root his method was to try to help each person individually with the core aim of finding meaning and a sense of identity despite or even thanks to the patients’ condition. Sacks thus redefined the issue of neurological work in a new way and his ideas were so influential that they heralded the arrival of a broader movement – narrative medicine – that placed stronger emphasis on listening to and incorporating patients’ experiences and insights into their care. | An Analysis of Oliver Sacks's The Man Who Mistook His Wife for a Hat and Other Clinical Tales

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An Analysis of David Graeber's Debt The First 5 000 Years

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An Analysis of Edward Said's Orientalism

An Analysis of Ha-Joon Chang's Kicking Away the Ladder Development Strategy in Historical Perspective

An Analysis of Ha-Joon Chang's Kicking Away the Ladder Development Strategy in Historical Perspective

South Korean economist Ha-Joon Chang used his 2003 work Kicking Away The Ladder to challenge the central orthodoxies of development economics using his creative thinking skills to shine new light on an old topic. Creative thinkers are often distinguished by their willingness to challenge received ideas and this is a central aspect of Chang’s work on development. Before Chang the received wisdom was that developing countries needed the same kinds of economic policies and institutions as developed countries in order to enjoy the same prosperity. But as Chang pointed out the historical evidence showed that First World economic success was in fact due to exactly the kinds of state intervention that modern development orthodoxy shuns. Western affluence is the product of precisely the kinds of state control – of protectionism and the setting of price tariffs – that developed countries have since denied the developing world in the name of economic freedom and ‘best practice. ’ By insisting that Third World nations should adopt these economic policies themselves argued Chang the West is actually stifling Third World economic prospects – kicking away the ladder. His carefully reasoned argument for a novel point of view was closely based on the critical thinking skill of producing novel explanations for existing evidence and led many to question development orthodoxies – sparking a rethink of modern development strategies for less-developed countries. | An Analysis of Ha-Joon Chang's Kicking Away the Ladder Development Strategy in Historical Perspective

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