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An Analysis of Jane Jacobs's The Death and Life of Great American Cities

An Analysis of Jane Jacobs's The Death and Life of Great American Cities

Despite having no formal training in urban planning Jane Jacobs deftly explores the strengths and weaknesses of policy arguments put forward by American urban planners in the era after World War II. They believed that the efficient movement of cars was of more value in the development of US cities than the everyday lives of the people living there. By carefully examining their relevance in her 1961 book The Death and Life of Great American Cities Jacobs dismantles these arguments by highlighting their shortsightedness. She evaluates the information to hand and comes to a very different conclusion that urban planners ruin great cities because they don’t understand that it is a city’s social interaction that makes it great. Proposals and policies that are drawn from planning theory do not consider the social dynamics of city life. They are in thrall to futuristic fantasies of a modern way of living that bears no relation to reality or to the desires of real people living in real spaces. Professionals lobby for separation and standardization splitting commercial residential industrial and cultural spaces. But a truly visionary approach to urban planning should incorporate spaces with mixed uses together with short walkable blocks large concentrations of people and a mix of new and old buildings. This creates true urban vitality. | An Analysis of Jane Jacobs's The Death and Life of Great American Cities

GBP 6.50
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An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

Michael E. Porter’s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented with different firms serving different parts of the market (the low-price mass market and the expensive high-end market in clothing for example) and examines strategies that businesses can follow in emerging mature and declining markets. If printing is in decline for example there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants substitute products buyers suppliers and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy. | An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

GBP 6.50
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