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The Business Developer's Playbook Relationship Selling Principles and the DNA of Dialogue Selling

Everyone's Problem Solving Handbook Step-by-Step Solutions for Quality Improvement

Project Management Skills for Healthcare Methods and Techniques for Diverse Skillsets

Project Management Skills for Healthcare Methods and Techniques for Diverse Skillsets

Project management skills are valuable for any healthcare project not just technology projects. Non-technology activities that would benefit from project management skills include implementing a new policy housewide updating training for use of the electronic health record (EHR) creating a new orientation program quality assurance activities submitting an article or presentation writing a research proposal or opening a new patient care unit. In addition project management skills are not just for project managers but they can be used by anyone leading these types of activities such as managers staff educators and researchers. Many books on healthcare project management have been focused on technology projects while non-technology projects flounder without the required knowledge or skills of the person leading the project. The purpose of this book is to discuss these skills based on the Project Management Institute (PMI) standards in a way that non-project managers would be able to understand and apply. Concepts from project initiation through project closure will be presented twice first for novices and then for project leaders with more advanced skills. Practical accessible and containing numerous examples for each phase of the PMI Framework this book will be a valuable resource for all healthcare professionals and both novice and experienced project managers. | Project Management Skills for Healthcare Methods and Techniques for Diverse Skillsets

GBP 39.99
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Lean Culture for the Construction Industry Building Responsible and Committed Project Teams Second Edition

Lean Culture for the Construction Industry Building Responsible and Committed Project Teams Second Edition

Many of the struggles that we are currently experiencing when attempting to implement Lean in the construction environment are the direct result of applying Lean tools out of proper context. Understanding Lean as an overall operating system will help to avert this all too common pitfall. An in-depth exploration of the application of Lean initiatives in the construction industry Lean Culture for the Construction Industry: Building Responsible and Committed Project Teams Second Edition provides updated chapters with new insights on the relationships between owners architects general contractors and subcontractors - demonstrating how Kaizan events focused on building positive culture through vulnerability-based trust improved processes and eliminated work stoppages. Lean tools alone don't lead to successful Lean initiatives: the missing piece is culture. Written by a veteran consultant in the construction field the book draws a connection between how construction professionals act as leaders and how their attitude and behavior affect productivity and waste daily. While value stream mapping is an important tool for righting broken processes and resolving conflicts future state maps will fail if leaders continue to work in silos protect their territories and don't see that their success is directly tied to the success of their co-leaders. The author expands the notion of ethics beyond the simple litmus test of right and wrong so team leaders can adopt professional and productive attitudes and behaviors toward the implementation of Lean improvements. This book demonstrates how in an industry where waste is rampant and depends on wide range of people and personalities to successfully build a job Lean thinking can make the difference between a profitable competitive construction team and mass inefficiencies stunted profitability and lost future opportunities. | Lean Culture for the Construction Industry Building Responsible and Committed Project Teams Second Edition

GBP 48.99
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Preparing for Continuous Quality Improvement for Healthcare Sustainability through Functional Tree Structures

Preparing for Continuous Quality Improvement for Healthcare Sustainability through Functional Tree Structures

This book provides a set of detailed instructions to help you construct your departmental divisional or organizational functional tree structure (FTS) and work towards world-class service. Preparing for Continuous Quality Improvement for Healthcare: Sustainability through Functional Tree Structures outlines a method that will enable your organization to set a stable base for future improvements that are sustainable and create breakthrough improvements in service quality and costs. More importantly the FTS method outlined in the book will provide you with the tools to build processes tailored to your customers specifications and standards. It will enable you to improve your department division and entire organization and edge ahead of your competition. The book explains why organizations steeped in process improvement need to re-evaluate and re-establish their procedures especially if initial outcomes have not met expectations. Illustrating key concepts with examples case studies and flow charts it provides you with a clear understanding of organizational functional structure and how to document current organizational and departmental functional tree structures. Describing how to identify a department's functional deficits shortcomings and waste it explains how to select the best course of action for your organization. After reading this book you will be able to create a pictorial representation of your organization's current functional structure and select the best course of action for achieving sustainable advancements in service quality and costs. The book will help to convert your managers from a people-management mentality to one of process management transforming leaders to educators and not guards. | Preparing for Continuous Quality Improvement for Healthcare Sustainability through Functional Tree Structures

GBP 170.00
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Machine Learning for Business Analytics Real-Time Data Analysis for Decision-Making

Machine Learning for Business Analytics Real-Time Data Analysis for Decision-Making

Machine Learning is an integral tool in a business analyst’s arsenal because the rate at which data is being generated from different sources is increasing and working on complex unstructured data is becoming inevitable. Data collection data cleaning and data mining are rapidly becoming more difficult to analyze than just importing information from a primary or secondary source. The machine learning model plays a crucial role in predicting the future performance and results of a company. In real-time data collection and data wrangling are the important steps in deploying the models. Analytics is a tool for visualizing and steering data and statistics. Business analysts can work with different datasets - choosing an appropriate machine learning model results in accurate analyzing forecasting the future and making informed decisions. The global machine learning market was valued at $1. 58 billion in 2017 and is expected to reach $20. 83 billion in 2024 - growing at a CAGR of 44. 06% between 2017 and 2024. The authors have compiled important knowledge on machine learning real-time applications in business analytics. This book enables readers to get broad knowledge in the field of machine learning models and to carry out their future research work. The future trends of machine learning for business analytics are explained with real case studies. Essentially this book acts as a guide to all business analysts. The authors blend the basics of data analytics and machine learning and extend its application to business analytics. This book acts as a superb introduction and covers the applications and implications of machine learning. The authors provide first-hand experience of the applications of machine learning for business analytics in the section on real-time analysis. Case studies put the theory into practice so that you may receive hands-on experience with machine learning and data analytics. This book is a valuable source for practitioners industrialists technologists and researchers. | Machine Learning for Business Analytics Real-Time Data Analysis for Decision-Making

GBP 48.99
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Leadership Basics for Frontline Managers Tips for Raising Your Level of Effectiveness and Communication

Lean Six Sigma for the Office Integrating Customer Experience for Enhanced Productivity

Lean Six Sigma for the Office Integrating Customer Experience for Enhanced Productivity

Historically the integration of manufacturing methodologies into the office environment has proven to be problematic. Part of the difficulty lies in the fact that process workflows tend to be globally dispersed and thus rely heavily on information technology. But in complex service systems that contain a mix of employees consultants and technology standardized protocols have been shown to reduce cycle time and transactional cost as well as improve quality. The successful application of Lean methodologies to improve process workflows is an efficient way to simplify operations and prevent mistakes. In Lean Six Sigma for the Office Six Sigma guru James Martin presents proven modifications that can be deployed in offices particularly those offices involved with global operations. Making use of Kaizen and Six Sigma concepts along with Lean manufacturing principles this book instructs managers on how they can improve operational efficiency and increase customer satisfaction. The author brings experience gleaned from his application of these methodologies in a myriad of industries to create a practical and hands-on reference for the office environment. Using a detailed sequence of activities including over 140 figures and tables as well as checklists and evaluation tools he demonstrates how to realize the rapid improvement of office operations and how to eliminate unnecessary tasks through value stream mapping (VSM). The book also emphasizes the importance of strategic alignment of Kaizen events and the impact of organizational culture on process improvement activities. Latter chapters in the book discuss key elements of a change model in the context of transitional improvements as they relate to the process owner and local work team. By applying the proven principles found in this book effective and sustainable organizational change can be accomplished efficiency can be improved and mistakes can be eliminated. This 2nd edition provides insight into the new tools and methods Lean Six Sigma process improvement professionals need to improve customer experience and increase productivity within high transaction processes across complex information technology ecosystems. It is one-stop self-contained reference for the application of Lean Six Sigma methods enhanced by powerful approaches for process improvement in highly complex service processes. Several new leading-edge topics are integrated into this new edition such as: • The voice of” customers suppliers employees and partners • Design Thinking Alignment • Ecosystems in Information Technology • Metadata Definition and Lineage • Information Quality Governance • Big Data Collection and Analytics • Mapping High Volume Transactions through Systems • Robotic Process Automation Applications • Automating for Solution Sustainability • Governing Organizations • Data Privacy (General Data Protection Regulation) | Lean Six Sigma for the Office Integrating Customer Experience for Enhanced Productivity

GBP 48.99
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Standard Work for Lean Healthcare

Standard Work for Lean Healthcare

Proven to increase efficiencies in the manufacturing sector Standard Work has become a key element in reducing process waste ensuring patient safety and improving healthcare services. Part of the Lean Tools for Healthcare Series this reader-friendly book builds on the success of the bestselling Standard Work for the Shopfloor. Standard Work for Lean Healthcare explains how to apply this powerful Lean tool to increase patient safety and reduce the cost of providing healthcare services. It illustrates how standardization can help you establish best practices for performing daily work and why it should be the cornerstone for all of your continuous improvement efforts. Presented in an easy-to-assimilate format the book describes work in terms of cycle time work in process takt time and layout. It also: Defines the key concepts of standard work and explores the essential elements of a continuous improvement culture Provides detailed guidance through the process of creating maintaining and improving standards Illustrates the application of standardization and standard work in healthcare with a range of examples Includes access to helpful websites and further reading on standardization standard work the 5S System and Lean healthcare A joint effort between the Rona Consulting Group and Productivity Press this book presents invaluable insights from pioneers in Lean thinking to help you avoid common mistakes that can lead to unnecessary wastes of time and resources. Each richly illustrated chapter includes a chapter summary reflection questions and margin assists that highlight key terms how-to steps and healthcare examples making this an essential resource for healthcare professionals starting out on their Lean journey.

GBP 170.00
1

Demystifying AI for the Enterprise A Playbook for Business Value and Digital Transformation

Demystifying AI for the Enterprise A Playbook for Business Value and Digital Transformation

Artificial intelligence (AI) in its various forms –– machine learning chatbots robots agents etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors academic research projects and startups. However we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity coupled with recent trends in cloud computing datafication IoT cybersecurity and advanced analytics there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people processes and products. There is still considerable mystery hype and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions with understandable fear of the unknown don’t consider the history of human innovation the current state of business and technology or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions state-of-the-art etc. ) to a multi-industry journey and concludes with expert advice on everything an organization must do to succeed. Along the way we debunk myths provide practical pointers and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently effectively and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage discover new business models establish or optimize new revenues and achieve better customer and user satisfaction. | Demystifying AI for the Enterprise A Playbook for Business Value and Digital Transformation

GBP 48.99
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Lean Daily Management for Healthcare A Strategic Guide to Implementing Lean for Hospital Leaders

Lean Daily Management for Healthcare A Strategic Guide to Implementing Lean for Hospital Leaders

You likely don‘t need any more tools programs or workshops to improve your hospital. What you need is a simple and consistent approach to manage problem-solving. Filling this need this book presents a Lean management system that can help break down barriers between staff directors and administration and empower front-line staff to resolve their own problems. Lean Daily Management for Healthcare: A Strategic Guide to Implementing Lean for Hospital Leaders provides practical step-by-step guidance on how to roll out Lean daily management in a hospital setting. Ideal for leaders that may feel lost in the transition process the book supplies a roadmap to help you identify where your hospital currently is in its Lean process where it‘s headed and how your role will change as you evolve into a Lean leader. Illustrating the entire process of implementing Lean daily management the book breaks down the cultural progression of units into discreet objectively measurable phases. It identifies what leaders at all levels of the organization must do to progress units into the next phase of development. Complete with case studies from different service areas in the hospital the book explains how to link problem-solving boards together to achieve meaningful and measurable improvements in: the emergency department the operating room discharge times clinics quality and patient satisfaction. After reading this book you will understand how consistent rounding a few whiteboards pen-and-paper data and a focused effort on working the Plan-Do-Study-Act cycle can help you build a common problem-solving bench strength throughout your organization establishing the framework upon which future improvement can be built. | Lean Daily Management for Healthcare A Strategic Guide to Implementing Lean for Hospital Leaders

GBP 170.00
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Project Management for Performance Improvement Teams

Business Transformation Planning for Leaders A Tactical Roadmap for Achieving Profitable Growth with the Highest Return on Capital

Business Transformation Planning for Leaders A Tactical Roadmap for Achieving Profitable Growth with the Highest Return on Capital

This book is a powerful tool for business leaders who have responsibility for the success of the profit and loss (P&L) statement of a business. It provides a roadmap to help business leaders develop a comprehensive business transformation plan - A plan that is simple fact based and actionable. In addition this book is a guide for professionals aspiring to be future P&L leaders. The holistic cross-functional and general manager view of a business in this book is useful for all department heads. For example a sales leader reading this book can understand why running a promotion to drive sales without understanding the capacity of supply chain can result in losing customers. The case study methodology used to illustrate the concepts makes the material easy to read and easy to relate to practical application by readers in their companies. Additionally business leaders responsible for due diligence and integration to create value in M&A can use the approach explained in this book. The roadmap shown in this book is a great way to engage the management team of a business unit to understand and drive the business transformation. The management team can read the book get together for a couple of days (preferably off-site) and discuss by chapter the lessons learned how the chapter applies to their business and what improvements they should focus on based on the learnings. The greatest outcome from this book is an aligned team that is focused on common priorities to execute. By getting the management team to work through this thought process and identifying areas to focus on you will ensure that they have ownership of the solutions. Having this ownership of actions is critical to keeping the team focused and willing to work harder. This roadmap can also be used for successfully integrating acquisitions made by a company to create value. This book has been developed from the author’s experience of personally leading several business transformations and inputs from various other business leaders from multiple industries. The concepts and approach discussed can be universally applied in all industries and companies of any scale. The commonsense approach discussed is applicable for both for-profit and nonprofit organizations. | Business Transformation Planning for Leaders A Tactical Roadmap for Achieving Profitable Growth with the Highest Return on Capital

GBP 31.99
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OEE for Operators Overall Equipment Effectiveness

Blueprint for Engagement Authentic Leadership

Design for Manufacturability How to Use Concurrent Engineering to Rapidly Develop High-Quality Products for Lean Production Second

Design for Manufacturability How to Use Concurrent Engineering to Rapidly Develop High-Quality Products for Lean Production Second

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time. Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develop Low-Cost High-Quality Products for Lean Production is still the definitive work on DFM. This second edition extends the proven methodology to the most advanced product development process with the addition of the following new unique and original topics which have never been addressed previously. These topics show you how to: Cut cost from 1/2 to 1/10 in 9 categories—with ways to remove that much cost from product charges and pricing Commercialize innovation—starting with Manufacturable Research and learning from the new section on scalability you will learn how to design products and processing equipment to quickly scale up to any needed demand or desired growth. Design product families that can be built on-demand in platform cells that also mass customize products to-order Make Lean production easier to implement with much more effective results while making build-to-order practical with spontaneous supply chains and eliminating forecasted inventory by including an updated chapter on Designing Products for Lean Production The author’s 30 years of experience teaching companies DFM based on pre-class surveys and plant tours is the foundation of this most advanced design process. It includes incorporating dozens of proven DFM guidelines through up-front concurrent-engineering teamwork that cuts the time to stable production in half and curtails change orders for ramps rework redesign substituting cheaper parts change orders to fix the changes unstable design specs part obsolescence and late discovery of manufacturability issues at periodic design reviews. This second edition is for the whole product development community including: Engineers who want to learn the most advanced DFM techniques Managers who want to lead the most advanced product development Project team leaders who want to immediately apply all the principles taught in this book in their own micro-climate Improvement leaders and champions who want to implement the above and ensure that the company can design products and versatile processing equipment for low-volume/high-mix product varieties Designing half to a tenth of cost categories can avoid substituting cheap parts which degrades quality and encourages standardization and spontaneous supply chains which will encourage Lean initiatives. Using cellular manufacturing to shift production between lines for mixed production of platforms and build-to-order to offer the fastest order fulfillment can beat any competitors’ delivery time. | Design for Manufacturability How to Use Concurrent Engineering to Rapidly Develop High-Quality Products for Lean Production Second

GBP 56.99
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Lean Healthcare Systems Engineering for Clinical Environments A Step-by-Step Process for Managing Workflow and Care Improvement Projects

Lean Healthcare Systems Engineering for Clinical Environments A Step-by-Step Process for Managing Workflow and Care Improvement Projects

It has been almost 20 years since the Institute of Medicine released the seminal report titled Crossing the Quality Chasm. In it the IoM identified six domains of care quality (safe timely effective efficient equitable and patient-centric) and noted a huge gap between the current state and the desired state. Although this report received a great deal of attention sadly there has been little progress in these areas. In the U. S. healthcare still has huge disparities is inefficient and is fragmented with delays in care that are often unsafe. Most U. S. citizens are expected to suffer from a diagnostic error sometime during their lifetime not receive a large fraction of recommended care and pay for one of the most expensive systems in the world. Much has been written about quality improvement over the years but many prominent quality and safety experts. Yet progress has been slow. Some have called on the healthcare professions to look outside of healthcare to other industries using examples in nuclear power and airlines for safety the hotel and entertainment industry for a ‘customer’ focus and the automotive industry particularly Toyota for efficiency (Lean). This book by Dr. Oppenheim on lean healthcare systems engineering (LHSE) is a fresh approach that brings forth concepts that systems engineers have used in huge national defense projects. What’s unique in this book is that these powerful system engineering tools are modified to be able to address smaller sized healthcare problems that still involve similar problems in fragmentation and poor communication and coordination. This book is an invaluable reference for a new powerful process named Lean Healthcare Systems Engineering (LHSE) for managing workflow and care improvement projects in all clinical environments. The book applies to ambulatory clinics and hospitals of all types including operating rooms emergency departments and ancillary departments clinical and imaging laboratories pharmacies and population health. The book presents a generic rigorous but not mathematical step-by-step process of integrated healthcare systems engineering and Lean. The book also contains the first major product created with the LHSE process namely tabularized summaries of representative projects in healthcare delivery applications called Lean Enablers for Healthcare Projects. Each full-page enabler table lists the challenges and wastes powerful improvement goals risks and expected benefits and some useful descriptions of the healthcare system of interest. The book provides user-friendly solutions to major problems in healthcare delivery operations in all clinical environments addressing fragmentation wastes wrong incentives ad-hoc and stove-piped management lack of optimized processes hierarchy gradient lack of systems thinking “blaming and shaming culture” burnout of providers and many others. | Lean Healthcare Systems Engineering for Clinical Environments A Step-by-Step Process for Managing Workflow and Care Improvement Projects

GBP 39.99
1

Post-Capitalist Entrepreneurship Startups for the 99%

Digital Transformation A Strategic Structure for Implementation

Digital Transformation A Strategic Structure for Implementation

With the advent of digital technologies society is reshaping itself radically. In the last decade digital technologies have brought fundamental changes in the industry and business environment. The holistic socioeconomic and industrial changes are a result of general-purpose technology aspects of digital transformation which are rare and have inherent capabilities of self-transformation to bring long-term benefits across the entire global business environment. After the steam engine electric generator and printing press the recent development of digital transformation has created an opportunity with extensive sustainable and incremental influence for disruption and renovation. However the most important difference between digital transformation and the previous general-purpose technologies such as steam engines and electric generators is the pace of technology’s penetration across the globe. To cope with the accelerated speed of global digitization the digital transformation process should be accepted adopted and adapted across society and business utilizing a multi-dimensional strategy. This book illustrates a strategic structure that covers Digital Challenges for Industries Applicability for Digital Transformation Digital Transformation Framework People and Organization Structure Capability Delivery Activities and Life Cycle Benefits. How will businesses embrace digital transformation? How will organizations formulate a digital transformation strategy? How will they invest in digital technologies? To answer these questions a strategic structure is created which can provide guidelines to businesses to create a framework for digital transformation that includes strategy process governance and funding. The exponential growth in data capacity (storage process and communication) due to rapid digitalization has created infinite opportunities and different dimensions to businesses. Digital platforms have enabled alternative business models by deconstructing the traditional value chains. Agile concepts driven by design thinking have brought innovative perspectives with an environment of boundless disruption. To run a company with sustainability and manage disruptions more consciously the adoption of a digital platform with an appropriate strategy is the only viable option. Digital transformation (DX) goals and strategies should be in line with a company’s business objectives. The strategic structure explained in the book is a global framework that can be adopted by any profit or nonprofit organization. Like any other transformational process digital transformation has created structural tension between old and new. In this tension employees play a large role and their clarity of thought regarding the transformation process is of paramount interest. To overcome this tension companies need to orient as learning organizations which will provide opportunities for growth in an ambidextrous environment embraced with a digital ecosystem. The book explains how the structural tension between old and new can be mitigated by effectively involving all stakeholders in the transformation process. | Digital Transformation A Strategic Structure for Implementation

GBP 24.99
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Lean Leadership for Healthcare Approaches to Lean Transformation

Lean Leadership for Healthcare Approaches to Lean Transformation

Healthcare organizations that have already applied Lean thinking to their processes with the diligence of effective management and strong leadership support are now realizing the benefits of their efforts. And many of those benefits surpass what was thought possible just a few years ago. To be successful these organizations had to provide the leadership to arrive at their future state. Written by a Shingo Prize-winning author and Lean sensei Lean Leadership for Healthcare: Approaches to Lean Transformation explains how to apply Lean improvement to both clinical and non-clinical processes. It presents valuable lessons learned by the author over the years of leading improvements in this complex industry and lays out a clear roadmap for initiating your Lean improvements. Illustrating the leadership behaviors required to achieve sustainable success the book is ideal for leaders in the healthcare industry looking to initiate Lean improvements to clinical and non-clinical processes. It reviews the fundamentals of Lean and explains how to link a strategy of continuous improvement to corporate strategy to achieve operational excellence. It also describes how to mitigate the risk of failure when undergoing large-scale corporate change including what can go wrong and how to prevent these failures. The book includes case studies that share the time-tested insights of healthcare team members and leaders. It outlines a management system for sustaining your Lean improvements and provides the Lean leadership approaches thoughts and visual tools you‘ll need to guide your organization along the path toward world-class healthcare performance. | Lean Leadership for Healthcare Approaches to Lean Transformation

GBP 175.00
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The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

As innovation moves from the lab to the market a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips models and tools entrepreneurs can use to collect interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process he will learn how to design and use a number of market research tools and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned using models that simply yet effectively shares findings. | The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

GBP 52.99
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Authentic Diversity How to Change the Workplace for Good

Customer Relationship Management (CRM) for Medium and Small Enterprises How to Find the Right Solution for Effectively Connecting with Your

Customer Relationship Management (CRM) for Medium and Small Enterprises How to Find the Right Solution for Effectively Connecting with Your

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises entrepreneurs and solopreneurs and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities and small businesses and solopreneurs must track their marketing effort a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM once only available to large corporations is now powerful technology for small and medium businesses. Small and medium businesses are now able to implement CRM solutions under a more cost-effective balance as an alternative to traditional tools like Salesforce Dynamics or Oracle. The reason for the success is mainly the simplicity of the new tools and solutions that have been developed for the management of sales processes. This book discusses how to implement a CRM from the perspective of the businessperson—not the more typical IT consultant or the technical staff. It benefits business development sales management and sales process control. Small business owners must understand why and how implementing a CRM will create value for their business—how it will focus on business development sales management and how sales leads develop into happy customers. Small business owners must first understand what a CRM system is how it works what its main functions are and how it serves to manage workflows in the company’s sales department. Generally entrepreneurs struggle to find the time to read and study complex and fully comprehensive books. This book provides direct operational guidelines to those who need easy-to-read information about how to use CRM effectively. Business professionals must be able to set up CRM systems and avoid mistakes and wasting time. This book provides an overview of what can be done with CRM and how it happens to empower businesspeople to find new customers and win business opportunities. This book discusses the logic of CRM in sales giving tips and explanations on why and what happens when CRM is implemented in a specific way. Essentially this book gives the entrepreneur the know-how behind CRM in sales in general terms supporting enhanced customer relationships. | Customer Relationship Management (CRM) for Medium and Small Enterprises How to Find the Right Solution for Effectively Connecting with Your

GBP 31.99
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Health Informatics Multidisciplinary Approaches for Current and Future Professionals