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Global Lean for Higher Education A Themed Anthology of Case Studies Approaches and Tools

Global Lean for Higher Education A Themed Anthology of Case Studies Approaches and Tools

Higher education (HE) is amongst the hardest sectors in which to apply lean. Universities resist change their organizational cultures being far from the manufacturing environment where lean was born. The way HE organizations are structured funded and function globally is idiosyncratic; one size is unlikely to fit all. However the sector is also dynamic and a mature understanding of lean as a philosophy led by principles suggests there are many ways HE could grow through lean. This collection of work reflects the state-of-the-art in the global practical application of lean for higher education. It aims to demonstrate the diverse applications of lean in universities inspiring others to deeply engage with lean thinking in their own unique context and to drive successful sustainable lean work. Contributors are both well-known experts in lean HE and up-and-coming practitioners. Authors live globally in countries such as Australia Canada Malaysia Poland the UK and the USA. They represent higher education environments from applied teaching institutions to research-focused universities from 50 years old to more than 800 years old. The collection focuses on lean applied across universities as a whole often addressing the administrative support or professional services side of how these institutions work. The application of lean is not limited purely to the administration of such organizations but is applied to the primary purpose of universities: teaching and research. This volume is not focused on lean theory. Instead it discusses how HE institutions have taken lean forward and the lessons learned that others can share and learn from. It is composed of six sections: Starting out People Projects Technology Sustaining Lean and Culture. The rich and wide perspectives in this book will enable the reader to understand the many ways that lean thinking is applied in higher education globally. More importantly this book will help the reader better understand and apply lean in the context of their own work. | Global Lean for Higher Education A Themed Anthology of Case Studies Approaches and Tools

GBP 36.99
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Social and Sustainability Marketing A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Social and Sustainability Marketing A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

. an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production. Professor Pierre McDonagh Associate Editor Journal of Macromarketing (USA); Professor of Critical Marketing & Society University of Bath UK Experts in the field of economics management science and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however the level of existing literature and availability of teaching cases reflect a dearth of real case studies especially those focused on marketing for social good. This book of actual case studies will address that need. In addition this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles such as social marketing green marketing and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies collections of questions teaching materials and real-life marketing scenarios this book offers a unique source of knowledge to marketing professionals students and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses. | Social and Sustainability Marketing A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

GBP 56.99
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The Framework for Innovation A Guide to the Body of Innovation Knowledge

The Framework for Innovation A Guide to the Body of Innovation Knowledge

The innovation infrastructure and master plan described in this book offers a detailed and comprehensive approach to one of the most difficult and challenging problems facing entrepreneurs involved in innovation at any scale enterprise: the problem of how to govern your organization’s innovation initiatives in the middle of turbulent change. Progress in any field requires the development of a framework a structure that organizes the accumulating knowledge enables people to master it and unifies the key discoveries into a set of principles that makes them understandable and actionable. For starters successful innovation requires an integrated design process beginning with integration in the design of the enterprise the design of the product along with the design and implementation of new technologies. Such an integrated design effort requires good collaboration and management of the design framework and should be supported by efficient knowledge management techniques and tools; If innovation is to help a business grow and improve its competitiveness it is also important to plan the innovation carefully. This book provides a holistic multidisciplinary framework that will enable your organization and its leaders to take a strategic approach to innovation. The framework combines non-traditional creative approaches to business innovation with conventional strategy development models. The framework model brings together perspectives from many complementary disciplines: the non-traditional approaches to innovation found in the business creativity movement; multiple-source strategy consulting; the new product development perspective of many leading industrial design firms; qualitative consumer/customer research; future-based research found in think tanks and traditional scenario planning; and organizational development (OD) practices that examine the effectiveness of an organization’s culture processes and structure. Though some ideas may just fall from the sky or come out of the blue an organization should also have a strategic vision of how the business and the enterprise will successfully develop. It should not just wait for the innovation to arrive arbitrarily but rather proactively plan for innovation incorporating market trends the competitive landscape new technology availability and changes in customer preferences and trends in order to create a flexible in-house innovation process. Such an enterprise will also pro-actively manage the knowledge supply chain that supports innovation as outlined in this book #7 of Management Handbook for Results series. The framework outlined in this handbook consists of a well-integrated cohesive set of practices that inspires imaginative innovation teams to look beyond the obvious and explore a broad range of possibilities to identify significant opportunities and make informed decisions about the most promising paths to pursue. The goal is to create a shared vision for growth along with defining pragmatic action plans that bridge from the future back to the present while attempting to align the organization around the requirements for success. | The Framework for Innovation A Guide to the Body of Innovation Knowledge

GBP 39.99
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