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British Nuclear Weapons and the Test Ban 1954–1973 Britain the United States Weapons Policies and Nuclear Testing: Tensions and Contradictions

British Nuclear Weapons and the Test Ban 1954–1973 Britain the United States Weapons Policies and Nuclear Testing: Tensions and Contradictions

In 1962 Dean Acheson famously described Britain as having lost an Empire but not yet found a role. Perhaps nowhere is this more apparent than in the realms of nuclear weapons. An increasingly marginal world power successive post-war British governments felt that an independent nuclear deterrent was essential if the country was to remain at the top table of world diplomacy. Focusing on a key twenty-year period this study explores Britain's role in efforts to bring about a nuclear test ban treaty between 1954 and 1973. Taking a broadly chronological approach it examines the nature of defence planning the scientific goals that nuclear tests were designed to secure Anglo-American relationships the efficacy of British diplomacy and its contribution to arms control and disarmament. A key theme of the study is to show how the UK managed to balance the conflicting pressures created by its determination to remain a credible nuclear power whilst wanting to pursue disarmament objectives and how these pressures shifted over the period in question. Based on a wealth of primary sources this book opens up the largely ignored subject of the impact of arms control on the UK nuclear weapons programme. Its appraisal of the relationship between the requirements and developments of the UK nuclear weapons programme against international and domestic pressures for a test ban treaty will be of interest to anyone studying post-war British defence and foreign policy history of science arms control disarmament and non-proliferation and international relations. It also provides important background information on current events involving nuclear proliferation and disarmament. | British Nuclear Weapons and the Test Ban 1954–1973 Britain the United States Weapons Policies and Nuclear Testing: Tensions and Contradictions

GBP 44.99
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Accounting Essentials for Hospitality Managers

Accounting Essentials for Hospitality Managers

For non-accountant hospitality managers accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an easy-to-read style this book provides a comprehensive overview of the most relevant accounting techniques and information for hospitality managers. It demonstrates how to organise and analyse accounting data to help make informed decisions with confidence. With its highly practical approach this new fourth edition: Quickly develops the reader’s ability to adeptly use and interpret accounting information to enhance organisational decision-making and control. Demonstrates how an appropriate analysis of financial reports can drive your business strategy forward from a well-informed base. Presents new accounting problems in the context of a range of countries and currencies throughout. Develops mastery of the key accounting concepts through financial decision-making cases that take a hospitality manager’s perspective on a range of issues. Includes accounting problems at the end of each chapter to be used to test knowledge and apply understanding to real-life situations. Offers extensive web support for instructors and students that includes PowerPoint slides solutions to end-of-chapter problems a test bank and additional exercises. The book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is a key resource for all future hospitality managers. | Accounting Essentials for Hospitality Managers

GBP 44.99
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Motor Learning and Control for Practitioners

Writing for Visual Media

Strategic Planning for Public Relations

Strategic Planning for Public Relations

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world diverse examples of cases and current events along with classic cases that stand the test of time. It includes new research on opinions and practices covers award-winning public relations campaigns and significantly increases information on social media with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews useful links to professional organizations and resources and an overview of careers in public relations. For instructors: an instructors’ manual lecture slides and sample course materials. Please visit www. routledge. com/cw/smith.

GBP 74.99
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Research for Effective Social Work Practice

Educational and Psychological Measurement

Consumer Bankruptcy Law A Practical Guide for Students and Professionals

International Health and Safety at Work for the NEBOSH International General Certificate in Occupational Health and Safety

Applied Mass Communication Theory A Guide for Media Practitioners

Project Management for Engineering Business and Technology

Project Management for Engineering Business and Technology

Project Management for Engineering Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background from origins and philosophy to methodology the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals scope and task definition scheduling budgeting risk analysis control project selection and portfolio management program management project organization and all-important people aspects—project leadership team building conflict resolution and stress management. The systems development cycle is used as a framework to discuss project management in a variety of situations making this the go-to book for managing virtually any kind of project program or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests resources and work efforts of many stakeholders as well as the planning scheduling and budgeting needed to accomplish overall project goals. This sixth edition features: updates throughout to cover the latest developments in project management methodologies; a new chapter on project procurement management and contracts; an expansion of case study coverage throughout including those on the topic of sustainability and climate change as well as cases and examples from across the globe including India Africa Asia and Australia; and extensive instructor support materials including an instructor’s manual PowerPoint slides answers to chapter review questions and a test bank of questions. Taking a technical yet accessible approach this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses as well as for practicing project managers across all industry sectors.

GBP 59.99
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Anthology for Hearing Form Musical Analysis With and Without the Score

Health Communication Research and Practice for a Diverse and Changing World

Health Communication Research and Practice for a Diverse and Changing World

This thoroughly revised second edition covers the major areas of research theory and practical application in health communication. This textbook takes an in-depth approach to health communication by analyzing and critically evaluating research conducted across multiple paradigmatic perspectives and focusing on translational application of research findings. Using the story of the Montgomery family a biracial multigenerational family and their health experiences as a case study chapters explore topics including patient–provider communication health communication in the media ethical issues and public health crises. New chapters cover the potential for communication to address discrimination in healthcare settings health information seeking social support and caregiving and the relationship between health and environmental communication. Chapters offer pedagogical features that will prove useful to students and instructors of health communication such as summary boxes theory tables suggestions for in-class activities discussion questions and lists of additional resources. Developed for use in advanced undergraduate and master’s level health communication and public health courses this text represents the breadth and depth of health communication theory and research as it exists today. Online resources for instructors including additional theory tables PowerPoint slides test questions and assignments sample syllabi and lists of additional resources are available at https://www. routledge. com/9781032100470. | Health Communication Research and Practice for a Diverse and Changing World

GBP 68.99
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Engineering Science For Foundation Degree and Higher National

Engineering Science For Foundation Degree and Higher National

Focusing primarily on core topics in mechanical and electrical science students enrolled on a wide range of higher education engineering courses at undergraduate level will find Engineering Science second edition an invaluable aid to their learning. With updated and expanded content this new edition covers sections on the mechanics of materials dynamics thermodynamics electrostatics and electromagnetic principles and a. c. /d. c. circuit theory. Entirely new sections are devoted to the study of gyroscopes and the effect of applied torques on their behaviour and the use of Laplace transformation as a tool for modelling complex networks of inductance capacitance and resistance. In addition a new overview of the decibel (dB) introduces a handy technique for expressing logarithmic ratios. Knowledge-check and review questions along with activities are included throughout the book and the necessary background mathematics is integrated alongside the appropriate areas of engineering. The result is a clear and easily accessible textbook that encourages independent study and covers the essential scientific principles that students will meet at this level. The book is supported with a companion website for students and lecturers at www. key2engineeringscience. com and it includes: • Solutions to the Test Your Knowledge and Review Questions in the book • Further guidance on Essential Mathematics with introductions to vectors vector operations the calculus and differential equations etc. • An extra chapter on steam properties cycles and plant • Downloadable SCILAB scripts that help simplify some of the advanced mathematical content • Selected illustrations from the book | Engineering Science For Foundation Degree and Higher National

GBP 46.99
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Operations Management for Business Excellence Building Sustainable Supply Chains

Operations Management for Business Excellence Building Sustainable Supply Chains

All businesses strive for excellence in today’s technology-based environment in which customers want solutions at the touch of a button. This highly regarded textbook provides in-depth coverage of the principles of operations and supply chain management and explains how to design implement and maintain processes for sustainable competitive advantage. This text offers a unique combination of theory and practice with a strategic results-driven approach. Now in its fourth edition Operations Management for Business Excellence has been updated to reflect major advances and future trends in supply chain management. A new chapter on advanced supply chain concepts covers novel logistics technology information systems customer proximity sustainability and the use of multiple sales channels. As a platform for discussion the exploration of future trends includes self-driving vehicles automation and robotics and omnichannel retailing. Features include: A host of international case studies and examples to demonstrate how theory translates to practice including Airbus Hewlett Packard Puma and Toyota. A consistent structure to aid learning and retention: Each chapter begins with a detailed set of learning objectives and finishes with a chapter summary a set of discussion questions and a list of key terms. Fully comprehensive with an emphasis on the practical this textbook should be core reading for advanced undergraduate and postgraduate students of operations management and supply chain management. It would also appeal to executives who desire an understanding of how to achieve and maintain ‘excellence’ in business. Online resources include lecture slides a glossary test questions downloadable figures and a bonus chapter on project management. | Operations Management for Business Excellence Building Sustainable Supply Chains

GBP 52.99
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Becoming a Public Relations Writer Strategic Writing for Emerging and Established Media

Becoming a Public Relations Writer Strategic Writing for Emerging and Established Media

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media—including blogs websites and wikis as well as social networking (Facebook) microblogging (Twitter) photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U. S. and among other English-speaking nations. Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks chapter overviews and a sample syllabus while students will benefit from career prep resources such as ethics codes an overview of professional organizations and sample news packages. Visit the Companion Website at www. routledge. com/cw/smith. | Becoming a Public Relations Writer Strategic Writing for Emerging and Established Media

GBP 69.99
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Validation of Score Meaning for the Next Generation of Assessments The Use of Response Processes

Validation of Score Meaning for the Next Generation of Assessments The Use of Response Processes

Despite developments in research and practice on using examinee response process data in assessment design the use of such data in test validation is rare. Validation of Score Meaning in the Next Generation of Assessments Using Response Processes highlights the importance of validity evidence based on response processes and provides guidance to measurement researchers and practitioners in creating and using such evidence as a regular part of the assessment validation process. Response processes refer to approaches and behaviors of examinees when they interpret assessment situations and formulate and generate solutions as revealed through verbalizations eye movements response times or computer clicks. Such response process data can provide information about the extent to which items and tasks engage examinees in the intended ways. With contributions from the top researchers in the field of assessment this volume includes chapters that focus on methodological issues and on applications across multiple contexts of assessment interpretation and use. In Part I of this book contributors discuss the framing of validity as an evidence-based argument for the interpretation of the meaning of test scores the specifics of different methods of response process data collection and analysis and the use of response process data relative to issues of validation as highlighted in the joint standards on testing. In Part II chapter authors offer examples that illustrate the use of response process data in assessment validation. These cases are provided specifically to address issues related to the analysis and interpretation of performance on assessments of complex cognition assessments designed to inform classroom learning and instruction and assessments intended for students with varying cultural and linguistic backgrounds. The Open Access version of this book available at http://www. taylorfrancis. com has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4. 0 license. | Validation of Score Meaning for the Next Generation of Assessments The Use of Response Processes

GBP 46.99
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Essentials of Marketing Theory and Practice for a Marketing Career

Essentials of Marketing Theory and Practice for a Marketing Career

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars which flow through each chapter: marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant marketing manager and marketing director within regional markets applying the knowledge that they have learned in each chapter into modern realistic contexts which simulate a marketing career. Key features to aid learning and comprehension include case studies chapter objectives and summaries key learning points and key questions. With a uniquely accessible and applied approach Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing marketing management and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study PowerPoint slides and a test bank. | Essentials of Marketing Theory and Practice for a Marketing Career

GBP 46.99
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Introduction to Health and Safety at Work for the NEBOSH National General Certificate in Occupational Health and Safety

Proportionate Share Impact Fees and Development Mitigation

Proportionate Share Impact Fees and Development Mitigation

After decades of evolving practice often tested in court development impact fees have become institutionalized in the American planning and local government finance systems. But they remain contentious especially as they continue to evolve. This book is the third in a series of impact fee guidebooks for practitioners following A Practitioner’s Guide to Development Impact Fees and Impact Fees: Proportionate Share Development Fees. Proportionate Share Impact Fees and Development Mitigation is the culmination of the authors’ careers devoted to pioneering applications of the dual rational nexus test. That test requires (1) establishing the rational nexus between the need for infrastructure broadly defined to mitigate the impacts of development and (2) ensuring that development mitigating its infrastructure impacts benefits proportionately. The book elevates professional practice in two ways. First it shows how the rational nexus test can be applied to all forms of development infrastructure impact mitigation. Second it establishes the link between professional ethics and equity as applied to proportionate share impact fees and development mitigation. The book is divided into four parts with the first reviewing policy and legal foundations the second detailing the planning calculation and implementation requirements the third exploring economic ethical and equity implications and the fourth presenting state-of-the-art case studies. Proportionate Share Impact Fees and Development Mitigation sets new standards for professional practice.

GBP 44.99
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Psychology for Sustainability

Psychology for Sustainability

Psychology for Sustainability applies psychological science to so-called environmental problems that manifest when human behavior disrupts and degrades natural systems. Drawing on environmental psychology ecopsychology conservation psychology and related disciplines the authors provide an extensive review of relevant theory and research in a lively and easy-to-read style. This edition represents a substantial revision and expansion spurred by a burgeoning body of research and by global ecological political and social developments. Particular attention is paid to environmental justice and collective action for systems change. More than one-third of the content is entirely new and there are more than nine hundred new references. This edition also features a new full-color design and over two hundred full-color figures tables and photos. Timely topics include climate change biodiversity loss environmental racism Indigenous perspectives social media and COVID-19 and other pandemics. Content retained from the previous edition has been updated throughout. The twelve chapters are organized into four parts: What on Earth Are We Doing includes a prologue on psychology as a sustainability science followed by three chapters that provide an overview of the ecological crisis and its historical origins and a vision for a sustainable future. Psychology for a Sustainable Future encompasses five chapters on research methods theory and findings pertinent to understanding and shifting unsustainable behavior. What’s Good for the Planet is Good for Us includes two chapters that address the reciprocal relationship between planetary and human health. Being the Change We Want to See introduces two new chapters to inspire readers to take what they have learned and apply it as changemakers in the world. The first is about collective action for systemic change. The second presents a positive psychology perspective on how to tackle the ecological crisis in a way that promotes wellbeing and resilience and is personally meaningful and fulfilling. Carefully tailored to the length of a standard college semester Psychology for Sustainability is essential reading for courses on sustainability across disciplines. It will be invaluable to people outside academia as well including policymakers legislators and those working on sustainable communities. The text is also supplemented with online resources for instructors.

GBP 62.99
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Intercultural Communication for Global Business How Leaders Communicate for Success

Literature for Young Adults Books (and More) for Contemporary Readers

Literature for Young Adults Books (and More) for Contemporary Readers

Now in its second edition this book explores a great variety of genres and formats of young adult literature while placing special emphasis on contemporary works with nontraditional themes protagonists and literary conventions that are well suited to young adult readers. It looks at the ways in which contemporary readers can access literature and share the works they're reading and it shows teachers the resources that are available especially online for choosing and using good literature in the classroom and for recommending books for their students’ personal reading. In addition to traditional genre chapters this book includes chapters on literary nonfiction; poetry short stories and drama; and film. Graphic novels diversity issues and uses of technology are also included throughout the text. The book's discussion of literary language—including traditional elements as well as metafictive terms—enables readers to share in a literary conversation with their peers (and others) when communicating about books. This book is an essential resource for preservice educators to help young adults understand and appreciate the excellent literature that is available to them. New to the second edition: New popular authors books and movies with a greater focus on diversity of literature Updated coverage of new trends such as metafiction a renewed focus on nonfiction and retellings of canonical works Increased attention to graphic novels and multimodal texts throughout the book eResources with downloadable materials including book lists awards lists and Focus Questions | Literature for Young Adults Books (and More) for Contemporary Readers

GBP 48.99
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Solar Heating Systems for Houses A Design Handbook for Solar Combisystems

Coaching for Sports Performance

Coaching for Sports Performance

Coaching for Sports Performance provides a practical overview of the many disciplines necessary to be an effective coach. Using experts from across the sports science fields this book teaches readers the core concepts in a practical easy to understand style separated into four sections. Part I explains the fundamentals of effective coaching including the development of coaching philosophies best practices for coaching effectively how athletic technique matures and what coaches can and cannot do in specific health-related situations. Part II provides practical ways to improve athletic performance where readers learn the fundamentals of biomechanics and how to use technology to analyze performance the physiological functions and adaptations to exercise how the body can be physically trained and properly fueled and mental strategies to optimize athletic outcomes. Part III introduces the business side of coaching the important responsibilities involved in sport management and practical methods for marketing as well as working with the media. Last Part IV offers specific strategies for coaching across age and skill levels. Chapters are split into youth and high school collegiate and professional athletes and the nuances of coaching each level are explained. Being called Coach is an honor but with this title comes the responsibility of being professional knowledgeable and effective. Coaching for Sports Performance provides the platform for becoming a successful coach and assisting athletes in achieving their potential. Coaching for Sports Performance provides a practical overview of the many disciplines necessary to be an effective coach.

GBP 48.99
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