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Kautilya’s Arthashastra Strategic Cultural Roots of India’s Contemporary Statecraft

Kautilya’s Arthashastra Strategic Cultural Roots of India’s Contemporary Statecraft

This book studies India’s foreign policy through the lens of Kautilya’s Arthashastra an ancient Indian treatise on state and statecraft. It assesses the extent of influence of the foundational elements/core beliefs extrapolated from the Arthashastra on the nation’s international behaviour to understand the grand strategic preferences of independent India. The volume examines the basic realist and cultural underpinnings of statecraft such as Yogakshema (Political End Goal) Saptanga (Seven Elements of State) Sadgunyas (Six Measures of Foreign Policy) Rajdharma (Duty of a King) Rajamandala (Circle of kings) and Dharma (Order) mooted in the Arthashastra which have withstood the test of time and space. It evaluates the continuity of strategic cultural traits under the themes of nonalignment bilateral relations with China and Pakistan and nuclear policy. An important intervention in the study of India’s foreign policy the book will be useful for scholars and researchers of foreign policy defence policy international relations defence and strategic studies political science Indian political thought political philosophy classical literature and South Asian studies. | Kautilya’s Arthashastra Strategic Cultural Roots of India’s Contemporary Statecraft

GBP 130.00
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Business Statistics Using Excel A Complete Course in Data Analytics

Business Statistics Using Excel A Complete Course in Data Analytics

This book gives readers a hands-on understanding of Excel-assisted statistical techniques to take effective business decisions. It showcases applications of the tools and techniques of statistics for analysing business data from the domain of business statistics. The volume provides an exhaustive introduction to the application of statistics in solving business problems and implementing data analytics for effective decision making in all kinds of business situations around the world. With an emphasis on simplicity in presentation of concepts of statistical methods and associated Excel functions the volume explores the implementation of Excel functions through well-defined sequences of steps. It covers an array of key topics which include Discussions on real-world problems decision support systems scope of business statistics types and steps of research; Introduction to Excel and its mathematical and preliminary statistical functions; usage of different types of average functions; mean median and mode functions; measures of variation; measures of skewness of Excel; In-depth discussions on probability distributions sampling distributions testing of hypothesis chi-square test non-parametric tests of Excel; Extensive coverage on correlation and covariance forecasting analysis of variance charts in Excel; and Analysis of the concept of linear programming problem formulations and techniques of linear programming followed by the application in Excel. Comprehensive in scope and simple in approach this book will be key for students and researchers of business studies business administration economics finance commerce data analytics/science and computer science. This will also serve as useful guidebook for business executives and working professionals across the globe. | Business Statistics Using Excel A Complete Course in Data Analytics

GBP 34.99
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Politics and Society between Elections Public Opinion in India’s States

Politics and Society between Elections Public Opinion in India’s States

Elections are episodic; governance is routine. This book studies patterns in public opinion on politics and society between elections in India. By using the survey data covering 24 Indian states including the National Capital Region of Delhi (NCR) it will serve as State barometers of public opinion. The surveys seek to understand how politics and governance processes are nested in the social and political relationships between citizens inter se and with government functionaries. The book explores citizen perceptions about the social and political universes they inhabit in periods between elections. It examines social attitudes of citizens friendship ties across social groups gender roles and relationships; opinions on governance ease of public service access the citizen-state interface and trust in political institutions; and political attitudes and identity nationalism freedom of expression and populism. This book explores public perceptions of everyday development and governance outcomes that are shaped by how the government functions between elections: how it relates to citizens on a regular basis; how it provides routine public services to them; and how public order is maintained. An incisive study on public opinion on politics society and governance in India this book will be of great interest to scholars and researchers of political science governance public policy and South Asian studies. It will also be of immense interest to bureaucrats policymakers think tanks and organisations working in the areas of development studies politics society and governance. Section 3. 3 of this book is freely available as a downloadable Open Access PDF at http://www. taylorfrancis. com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4. 0 license. | Politics and Society between Elections Public Opinion in India’s States

GBP 38.99
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Selling IT The Science of Selling Buying and Deal-Making

Selling IT The Science of Selling Buying and Deal-Making

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3. 7 trillion US dollars of worldwide spending the growing significance of the IT industry in the global economy is now well established. Hence it is crucial to understand the marketplace within which it exists and this book presents a systematic analysis of the processes techniques and methods involved in IT sales and marketing. In Selling IT the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling marketing and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling business case for IT acquisition vendor evaluation and management account and customer relationship management customer segmentation and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans case studies and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing IT consulting technology sales and digital transformation. | Selling IT The Science of Selling Buying and Deal-Making

GBP 38.99
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