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Letting Go of Perfect Empower Children to Overcome Perfectionism

Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

Ephemeral stores also known as pop-up stores have existed since the beginning of trade between consumers. They appeared in city centres villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers on the other hand are not only positively reactive to ephemeral stores they actively demand these novel engaging satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing this book aims to provide a clear understanding of what it is how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints this book proposes a categorization of ephemeral retailing explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing this book aims to combine all knowledge about the topic into one concise publication: it clarifies consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics students and retail professionals with an interest in relevant fields such as retail marketing and management brand management and distribution. | Pop-Up Retail The Evolution Application and Future of Ephemeral Stores

GBP 16.99
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Neoliberalizing the University: Implications for American Democracy

Neoliberalizing the University: Implications for American Democracy

This collection brings together essays to address the crisis of Higher Education today focusing on its neoliberalization. Higher Education has been under assault for several decades as neoliberalism’s preference for market-based reforms sweeps across the US political economy. The recent push for neoliberalizing the academy comes at a time when it is ripe for change especially as it continues to confront growing financial pressure particularly in the public sector. The resulting cutbacks in public funding especially to state universities led to a variety of debilitating changes: increases in tuition growing student debt more students combining working and schooling declining graduation rates for minorities and low-income students increased reliance on adjuncts and temporary faculty and most recently growing interest in mass processing of students via online instruction. While many serious questions arise once we begin to examine what is happening in higher education today one particularly critical question concerns the implications of these changes on the relationship of education to as yet still unrealized democratic ideals. The 12 essays collected in this volume create important resources for students faculty citizens and policymakers who want to find ways to address contemporary threats to the higher education-democracy connection. This book was originally published as a special issue of New Political Science. | Neoliberalizing the University: Implications for American Democracy

GBP 11.99
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The Good Cat Parent’s Guide to Feline Behavior Modification

The Good Cat Parent’s Guide to Feline Behavior Modification

Cats are cuddly and adorable but they are often misunderstood. Sadly many cats are relinquished to shelters or rehomed due to normal behaviors that are incorrectly treated or mishandled. In this book Elite Fear-Free and Low-Stress Handling Certified author Alana Linsay Stevenson empowers cat parents and teaches them how to address and modify challenging feline behavior. You will begin by learning basic kitten care and feline developmental stages; how cats differ behaviorally from group animals such as dogs and people; feline body language; and how cats handle stress. Alana provides concise instruction on how to gently handle cats: how to pick up and carry them acclimate them to carriers the use of towels alternatives to scruffing and how our body language affects cats. Packed with photographs for visual reference this book offers clear guidelines and easily implementable strategies for resolving feline behavioral problems such as: failure to use the litter box play aggression petting aggression inter-cat aggression furniture scratching jumping on counters obsessing about food night wailing fear of people aggression to strangers The content is organized by topic for easy access to information as you need it. The Good Cat Parent’s Guide to Feline Behavior Modification is for anyone who likes cats and wants to learn more about them. Whether you are a veterinary professional a volunteer or shelter worker who regularly handles stressed cats or a cat parent who simply wants to understand your cat you will find helpful and useful information at your fingertips to give cats a better quality of life. No cat parent should be without this book!

GBP 16.99
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