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The 21st Century Journalism Handbook Essential Skills for the Modern Journalist

The 21st Century Journalism Handbook Essential Skills for the Modern Journalist

Set against the background of the fundamental issues facing the industry today The 21st Century Journalism Handbook is a comprehensive guide to the core principles and practices essential to the modern journalist. Convergence online the growth of magazine formats challenges presented by technology and new demands in news and feature writing are all covered from conceptual and practical perspectives. A thorough grounding in the key debates and techniques is provided; while clear no-nonsense practical advice helps you develop your journalism skills and make a success of your studies and career. Key Features: A combination of professional insight academic study and practical exercises allows you to develop at your own pace Thinking it through activities at the end of each chapter allow you to think over the topics discussed and to think about how you could apply these skills Case studies and Closer Look boxes explore real-life examples in more depth Key points to remember and chapter summaries highlight the essential things you need to know Comprehensive but digestible coverage of the key elements of ethics regulation and law ensures you are fully equipped with the essential frameworks for informed practice With an emphasis on developing thewhole journalist a creative and visual reporter who can think across different platforms this text is ideal for all for journalism students training in newspapers magazines and online reporting. | The 21st Century Journalism Handbook Essential Skills for the Modern Journalist

GBP 175.00
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Immune-Boosting Nutraceuticals for Better Human Health Novel Applications

Immune-Boosting Nutraceuticals for Better Human Health Novel Applications

This new volume discusses the valuable contribution of immune-boosting properties of nutraceuticals and functional foods toward human health exploring dietary antioxidants vitamins and minerals edible microalgae herbs phytonutrients omega 3-fatty acids and probiotics. The volume addresses the immune-boosting properties of herbs and vegetables and the pharmacological and therapeutic importance of commonly used medicinal herbs and carotenoids-containing vegetables and their immunological and biological actions for treating disease and maintaining health. Several chapters focus on marine-derived sources used to boost immunity such as microalgae-derived compounds and compounds from coral reefs which can promote better health and alleviate the risk of development of degenerative diseases. | Immune-Boosting Nutraceuticals for Better Human Health Novel Applications

GBP 147.00
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Decent Work-Life in Business Essential Tool for Sustainable Development

Decent Work-Life in Business Essential Tool for Sustainable Development

Decent Work-Life in Business: Essential Tool for Sustainable Development presents a detailed discussion of the concept of decent work-life and its application in business for sustainable development. It discusses decent work-life culture in a business environment. The book makes a strong case for decent work which not only provides work opportunities but also delivers a fair income fair treatment security at the workplace and social protection for families. With the help of empirical data and statistical indicators it explores themes such as: ILO and decent work agenda opportunities for work and dignity at work social dimensions of globalization and sustainable development poverty reduction through decent work work-life balance and social protection unacceptable work and social dialogue economic and social context of decent work This book will be an indispensable resource for the students scholars and teachers of business management and especially those pursuing a career in human resource management. It will also interest scholars of political economy sociology of work business management human resource management labour studies public policy and social anthropology alongside industry experts. | Decent Work-Life in Business Essential Tool for Sustainable Development

GBP 130.00
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The Essential Criminology Reader

The Essential Criminology Reader

Initially designed to accompany Mark Lanier and Stuart Henry's best-selling Essential Criminology textbook this new reader is an up-to-date companion text perfect for all students of introductory criminology and criminological theory courses. The Essential Criminology Reader contains 30 original articles on current developments in criminological theory. Commissioned specifically for The Reader these short essays were written by leading scholars in the field. Each chapter complements one of 13 different theoretical perspectives covered in Lanier and Henry's Essential Criminology text and contains between two and three articles from leading theorists on each perspective. Each chapter of The Reader features: a brief summary of the main ideas of the theory the ways the author's theory has been misinterpreted/distorted criticisms by others of the theory and how the author has responded a summary of the balance of the empirical findings the latest developments in their theoretical position policy implications/practice of their theory.

GBP 130.00
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The Essential Television Handbook

The Essential Television Handbook

Television is about saving time and money hitting deadlines and making the best of what is available. Anticipating the problems is essential when shooting on location - keep this book handy and avoid the dangers! Television is about saving time and money hitting deadlines and making the best of what is available. Anticipating the problems is essential when shooting on location - keep this book handy and avoid the dangers! In order to work in television you need a sound grasp of the practical realities. This book is a handy reference source for anyone involved in location shooting. It details the organisational and legal requirements that programme makers are likely to encounter telling you which authorities to approach what legal procedures need to be observed and a wealth of tips for health and safety. Formerly A Production Handbook this book has now been completely revised to include the latest programme making procedures. Its new layout offers the reader a more practical and user friendly text. If you are a:- director- producer- pa- production manager- location manager- researcher- TV journalist. you will find this book essential in helping eachshoot run more smoothly. Peter Jarvis is currently a Director of Television Training International and is a freelance producer/director. He has worked for 25 years as Senior Instructor in BBC Elstree's television Training Department. | The Essential Television Handbook

GBP 175.00
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Pharmacological Aspects of Essential Oils Current and Future Trends

Pharmacological Aspects of Essential Oils Current and Future Trends

Pharmacological Aspects of Essential Oils: Current and Future Trends provides a collection of therapeutic and pharmacological applications of the most researched essential oils of great importance derived from Clove Cinnamon Coriander Turmeric Thymus zygis Thyme vulgaris Ocimum basilicum Copaifera spp and Nigella sativa species. The new approach towards using a metal phenolic network with the essential oils as a tool of nanomedicine will surely open a new horizon for the research community. Treating disorders such as diabetes insomnia and obesity with essential oils will provide a new area of research. Aromatherapy which is creating a market especially in the personal health care sector is also discussed in the book. The relation between chemical composition and different biological properties is well discussed in respective chapters. The other practical topics related to the development of this industry of essential oils have been illustrated with elaborative figures and tables. Providing such updated data on the pharmacological applications of essential oils is an asset to the community associated with the extraction and production of essential oils biochemist aromatherapist agrotechnologists and nutritionist fraternities. Salient Features: Metal phenolic networks and essential oils as tool of nanomedicine Role of essential oils in aromatherapy Sophisticated development of various advanced techniques in the characterization of essential oils Pharmacological applications of Brazilian aromatic species Role of essential oils in management of diabetes obesity and insomnia | Pharmacological Aspects of Essential Oils Current and Future Trends

GBP 110.00
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Essential Oils Contributions to the Chemical-Biological Knowledge

Essential Oils Contributions to the Chemical-Biological Knowledge

Essential oils well-known for their remarkable properties have played a ubiquitous role throughout human history. They connect us to our past invoking memories of childhood places and the aromas of our grandparents' kitchens. From the fragrant scents of ancient Egypt to the natural preservatives found in 15th century Oriental spices essential oils have the ability to stimulate numb and captivate our senses through their effects on the central nervous system. This book presents several innovative studies on the isolation biological and pharmacological properties of essential oils conducted by multidisciplinary groups from different countries. | Essential Oils Contributions to the Chemical-Biological Knowledge

GBP 115.00
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The Essential Guide to Game Audio The Theory and Practice of Sound for Games

The Essential Guide to Game Audio The Theory and Practice of Sound for Games

The Essential Guide to Game Audio: The Theory and Practice of Sound for Games is a first of its kind textbook and must-have reference guide for everything you ever wanted to know about sound for games. This book provides a basic overview of game audio how it has developed over time and how you can make a career in this industry. Each chapter gives you the background and context you will need to understand the unique workflow associated with interactive media. The practical easy to understand interactive examples provide hands-on experience applying the concepts in real world situations. | The Essential Guide to Game Audio The Theory and Practice of Sound for Games

GBP 175.00
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The TWI Workbook Essential Skills for Supervisors Second Edition

The TWI Workbook Essential Skills for Supervisors Second Edition

Since the publication of its Shingo Prize-winning predecessor TWI programs have seen steady growth in usage. As a true understanding of Standard Work has developed the need for the TWI skills as fundamental tools to achieve Lean objectives has been solidified. The TWI Workbook: Essential Skills for Supervisors Second Edition has been completely updated to the latest terminology and practice. This edition includes revised forms and tools as well as new examples that illustrate current day TWI practice. Emphasizing the importance of accident and injury prevention this edition includes an entirely new section on Job Safety a fourth TWI module that was developed in Japan using the identical TWI methodology of the original three programs introduced in the original work. This updated edition includes new chapters on: Four Steps of Job Safety: Preventing Accidents before They Happen Two Key Aspects to Safety: Things and People Practicing the JS Method TWI‘s Problem Solving Training In addition to a new chapter on the TWI problem-solving methodology this edition contains a new introduction with a more complete description of how TWI was reintroduced into American industry including detailed information on the contribution TWI made at Toyota that was not available when the original book was published. Focusing on how the TWI skills create and support standardized work as the foundation for Lean and continuous improvement the book includes detailed explanations on how to determine important steps and find key points that lead the way to standardized work. A new section on making a balanced breakdown has also been added with new examples of Job Instruction breakdowns. The book also features a new conclusion that compares the historical role of TWI with what companies today are experiencing using the TWI methodology. | The TWI Workbook Essential Skills for Supervisors Second Edition

GBP 170.00
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Studio Photography: Essential Skills

Studio Photography: Essential Skills

Studio photography is a common career path for aspiring photographers and students but the professional and commercial nature of the field makes it a challenging area to break into. Whilst other introductory books on the subject are often bogged down with too much technical detail or too many 'show-off' shots Studio Photography: Essential Skills offers a practical and accessible guide to the fundamental techniques for successful studio photography. Whether photographing a person or a product you need control over the light mood and look to arrive at the perfect result for a particular assignment. This book takes a commercial and creative approach and considers the important elements of lighting exposure capture art direction and the studio setting to ensure a successful shoot. With a clearly structured learning approach and a wide variety of activities and assignments to inspire and engage you this is an informative stimulating guide to the basics. Broaden your skills and increase your earning potential with Studio Photography: Essential Skills!

GBP 175.00
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Essential Oils as Antimicrobial Agents in Food Preservation

Essential Oils as Antimicrobial Agents in Food Preservation

Perishable products such as fruits and vegetables account for the largest proportion of food loss due to their short shelf life especially in the absence of proper storage facilities which requires sustainable universal and convenient preservation technology. The existing methods to prolong the shelf life of food mainly include adding preservatives irradiation cold storage heat treatment and controlled atmosphere storage. But with disadvantages in irradiation cold storage heat treatment and controlled atmosphere storage chemical synthetic preservatives are still the main means to control food corruption. As the food industry responds to the increasing consumer demand for green safe and sustainable products it is reformulating new products to replace chemical synthetic food additives. Essential Oils as Antimicrobial Agents in Food Preservation provides a comprehensive introduction to the antimicrobial activity of plant essential oils and their application strategies in food preservation. It is aimed at food microbiology experts food preservation experts food safety experts food technicians and students. Features: Summarizes the application strategy and safety of essential oil in the field of food preservation Describes the synergistic antibacterial effect of essential oil and antimicrobial agents Explains the action mechanism of essential oil as antimicrobial agent against foodborne fungi foodborne bacteria viruses and insects Analyzes the antimicrobial activity of essential oil in gas phase The book discusses how as a natural antimicrobial and antioxidant essential oil has great potential to be used in the food industry to combat the growth of foodborne pathogens and spoilage microorganisms. But because the essential oil itself has obvious smell and is sensitive to light and heat it cannot be directly added to the food matrix and thus the application strategies presented in this book explain how to alleviate those issues.

GBP 150.00
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The Essential Guide for New Teaching Assistants Assisting Learning and Supporting Teaching in the Classroom

The Essential Guide for New Teaching Assistants Assisting Learning and Supporting Teaching in the Classroom

The Essential Guide for New Teaching Assistants provides an introduction for teaching assistants who have recently been inducted or are going through the process of induction and are working in schools with children or young people. Giving teaching assistants an insight into the theories of teaching and learning and providing a background for understanding school processes and procedures this new edition is fully updated to incorporate recent initiatives and changes in the National Curriculum. With an emphasis on personal responsibility and professionalism the role of a teaching assistant and their relationship with qualified teachers is fully outlined. Providing a comprehensive overview chapters include practical guidance on: getting started in a teaching assistant role developing a reflective approach to personal and professional development the Every Child Matters initiative working in partnership with qualified teachers being part of a whole school team working with individual children to progress their learning and development further training and professional development. Fully updated in line with National Occupational Standards changes in the primary and secondary National Curricula and revised induction materials from the TDA this book forms essential reading for teaching assistants seeking to understand the basic principles of education teaching and learning. | The Essential Guide for New Teaching Assistants Assisting Learning and Supporting Teaching in the Classroom

GBP 175.00
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Biochemistry An Organic Chemistry Approach

Biochemistry An Organic Chemistry Approach

“There is a continuing demand for up to date organic & bio-organic chemistry undergraduate textbooks. This well planned text builds upon a successful existing work and adds content relevant to biomolecules and biological activity”. Professor Philip Page Emeritus Professor School of Chemistry University of East Anglia UK “Introduces the key concepts of organic chemistry in a succinct and clear way”. Andre Cobb KCL UK Reactions in biochemistry can be explained by an understanding of fundamental organic chemistry principles and reactions. This paradigm is extended to biochemical principles and to myriad biomolecules. Biochemistry: An Organic Chemistry Approach provides a framework for understanding various topics of biochemistry including the chemical behavior of biomolecules enzyme activity and more. It goes beyond mere memorization. Using several techniques to develop a relational understanding including homework this text helps students fully grasp and better correlate the essential organic chemistry concepts with those concepts at the root of biochemistry. The goal is to better understand the fundamental principles of biochemistry. Features: Presents a review chapter of fundamental organic chemistry principles and reactions. Presents and explains the fundamental principles of biochemistry using principles and common reactions of organic chemistry. Discusses enzymes proteins fatty acids lipids vitamins hormones nucleic acids and other biomolecules by comparing and contrasting them with the organic chemistry reactions that constitute the foundation of these classes of biomolecules. Discusses the organic synthesis and reactions of amino acids carbohydrates nucleic acids and other biomolecules. | Biochemistry An Organic Chemistry Approach

GBP 105.00
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Essential Skills in Character Rigging

Essential Skills in Character Rigging

Character rigging is the method with which you create a system for animating a character. A rig is represented by two primary mechanics: the skeleton consisting of hierarchical rotations to drive the motions and a skin or method of deforming the geometry that makes up the character model. Essential Skills in Character Rigging is a beginner‘s guide to learning and understanding the essential aspects of character setup evaluation skeletal construction and deformation. Borrowing from the author‘s extensive experience in the field it presents the primary theories constructs and objectives for constructing a basic rig from the ground up just as it would be done in a professional studio. The book explains the basic elements of hierarchies skeletons kinematics deformation skinning and creating relationships between nodes. It gives hands-on experience with taking a completed character model and setting it up with a skeleton with kinematics and soft-skin deformation. It also gives specific instructions on using inverse kinematics systems and how to set up the essential mechanics of a human rig with these systems. All of these lessons are conducted using a simplistic conversational style that keeps technical and mathematical jargon to a minimum. The book also includes video tutorials corresponding to specific modules. Essential Skills in Character Rigging takes aspiring character artists through the vital components in the process of taking a 3D character model and turning it into an animatable rig that is ready for production in film or games. It identifies the universal fundamentals at work behind character rigging and the practical complexities of the process are broken down into simple steps that are easy to comprehend and execute.

GBP 175.00
1

Diatoms Ecology and Biotechnological Applications

Diatoms Ecology and Biotechnological Applications

This reference book covers the ecological impact and biotechnological applications of diatoms. Diatoms contribute to 40% of primary productivity in aquatic ecosystems. They have a unique biomonitoring ability and sensitivity toward different pollutants in wastewater and are thereby a tool for ecotoxicological monitoring. The book discusses the need for newer diatom-based indices for wastewater quality analysis. It describes the nutraceutical value of the myriad compounds like omega 3 fatty acids-DHA polysaccharides and phenols in diatoms. It also elaborates on the challenges in sustainable diatom biorefinery. This book is meant for microbiologists biotechnologists and marine biologists. | Diatoms Ecology and Biotechnological Applications

GBP 170.00
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Essential Delegation Skills

Essential Delegation Skills

What do the world's top managers have in common? They've learned the secret of effective delegation and how vital it is to their own success. The successful delegator can double or triple his or her productivity. The non-delegator works frantically grabs lunches lugs briefcases is subjective and generally ineffective. The delegator has time for work and personal life works effectively and views life clearly. The advantages of delegation are quite simple - you are using other people's brains for your gains. As the axiom goes you�ll be working smarter not harder. The tips and techniques in this book will help you to: � let go! � give advice without interfering � establish progress reports that keep you informed � manage upward and downward delegation � accomplish more through others. | Essential Delegation Skills

GBP 175.00
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Photoshop CC: Essential Skills A guide to creative image editing

Photoshop CC: Essential Skills A guide to creative image editing

New to Photoshop? Looking to unlock the impressive power of Photoshop CC? Want to master image editing techniques and achieve professional-level results? Then Photoshop CC: Essential Skills is the resource you need. This book and companion website‘s proven combination of real world image editing examples step-by-step projects and professional advice from two internationally recognized authors and Adobe Photoshop Ambassadors delivers an essential learning experience for beginner to intermediate Photoshop users. This self-study guide to Photoshop CC covers the foundational skills for photographers and image editors to get started before moving onto more advanced image editing and photomontage techniques. A complete section of step-by-step imaging projects and 10 plus hours of video tutorials on the companion website hone image editing skills to yield expert-quality results. | Photoshop CC: Essential Skills A guide to creative image editing

GBP 175.00
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Heart Failure An Essential Clinical Guide

Heart Failure An Essential Clinical Guide

This patient-oriented book was written as a meeting ground for practicing clinicians allied health professionals and clinical researchers to provide a practical guide for the contemporary assessment and management of patients with heart failure and cardiomyopathy. It revolves around broad patient scenarios to elegantly (or expertly) guide diagnostic and management strategies. Combining the talents of over one-hundred experts in the field the book also endeavors to challenge the reader with areas of current controversies and opportunities for clinical investigation with the goals of both orienting clinicians and stimulating their research passions. Key Features Provides practical guidance based on real-life heart failure scenarios Discusses both acute and chronic care patient-oriented scenarios Covers up-to-date and novel concepts in heart failure Features the perspectives of current debates and controversies in heart failure Highlights the opportunities for research in this field | Heart Failure An Essential Clinical Guide

GBP 150.00
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Bailey & Love's Essential Operations in Oral & Maxillofacial Surgery

Bailey & Love's Essential Operations in Oral & Maxillofacial Surgery

A new oral and maxillofacial operative manual in Bailey & Love's Essential Operations series. Covering all the surgical techniques across the entire remit of the specialty written by acknowledged experts and trainers and with abundant diagrams and figures to explain the operative steps this new resource will benefit oral and maxillofacial surgeons in training and in practice. The content encompasses coverage of safe surgical practice including human factors and includes detailed coverage of the major OMFS sub-specialties: Oral Surgery and Implantology Trauma Oncology Reconstructive Surgery Salivary Gland and Thyroid Surgery Temporomandibular Joint Disorders Orthognathic and Craniofacial Surgery Cleft Lip and Palate Facial Aesthetic Surgery and Advances in Operative Oral & Maxillofacial Surgery. Trainees in oral and maxillofacial surgery must grasp the basic principles of operative surgical practice before developing skills and competence in a variety of OMFS procedures. This practical operative text ensures that OMFS surgeons are well prepared for a wide range of procedures thus ensuring optimal surgical performance and patient outcomes. | Bailey & Love's Essential Operations in Oral & Maxillofacial Surgery

GBP 99.99
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Compositing Visual Effects in After Effects Essential Techniques

Compositing Visual Effects in After Effects Essential Techniques

Create vibrant visual effects with Adobe After Effects. Gain the tips tricks and applied knowledge you need to carry out essential visual effects tasks and bring your digital compositing to the next level. In Compositing Visual Effects in After Effects industry veteran Lee Lanier covers all the common After Effects techniques any serious visual effects artist needs to know combining the latest professionally-vetted studio practices and workflows with multi-chapter projects and hands-on lessons. Engaging full-color tutorials cover: Altering resolutions and frame rates Channel and color space manipulation Rotoscoping and masking Matchmoving and motion tracking Keying green screen Working in the 3D environment and integrating 3D render passes Particle simulation Color grading and distressing Expressions and project management The companion website (www. focalpress. com/cw/lanier) features video image sequences 3D renders matte paintings and other tutorial materials allowing you to immediately apply the techniques taught in the book. | Compositing Visual Effects in After Effects Essential Techniques

GBP 145.00
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Auguste Comte and Positivism The Essential Writings

Auguste Comte and Positivism The Essential Writings

Although Auguste Comte is conventionally acknowledged as one of the founders of sociology and as a key representative of positivism few new editions of his writings have been published in the English language in this century. He has become virtually dissociated from the history of modern positivism and the most recent debates about it. Gertrud Lenzer maintains that the work of Comte is for better or for worse essential to an understanding of the modern period of positivism. This collection provides new access to the work of Comte and gives practitioners of various disciplines the possibility of reassessing concepts that were first introduced in Comte's writings. Today much of the ordinary business of academic disciplines is conducted under the assumption that the realm of science is essentially separate from the realms of politics and science. A close reading of Comte will reveal how deeply such current ideas and theories were originally embedded in a particular political context. One of his central methodological principles was that the theory of society had to be removed from the arena of political practice precisely in order to control that practice by means of these same sciences. It is in Comte's work that the reader will be able to observe how the forces of social and political reaction began to be powerfully organized to combat the critical forces in its own and later eras. Auguste Comte and Positivism will be of importance to the work of philosophers sociologists political theorists and historians. | Auguste Comte and Positivism The Essential Writings

GBP 130.00
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Interpreting the Middle East Essential Themes

Interpreting the Middle East Essential Themes

Contemporary approaches to comparative studies of the Middle East increasingly recognize how globalization and regional mass communication have blurred differences across countries. Populations travel across national borders and compare narratives about political change economic futures and the role of the outside world in shaping their lives. Organized by five principal themes of a regional overview politics economic development social context and international issues Interpreting the Middle East provides a vibrant introduction to the Middle East that is compatible with this regionalist perspective. Invited authorities contribute insightful and accessible original discussions of central headline-fresh issues such as the aftermath of the Iraq war Iran's regional ambitions developments in the Israeli'Palestinian conflict and the global politics of Middle East oil gender and religion. Section introductions by the editor integrate the contributions and suggested readings a glossary and a biographical list of key persons provide helpful guidance for readers. | Interpreting the Middle East Essential Themes

GBP 130.00
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Political Philosophy in the Twenty-First Century Essential Essays

Political Philosophy in the Twenty-First Century Essential Essays

Moving beyond the work of Rawls and his critics this concise collection contains critical essays in contemporary political philosophy. All have been chosen for their importance and accessibility and some have been edited by their authors for inclusion in this work. Political Philosophy in the Twenty-First Century covers five main topics: equality justice liberty democracy and human rights. To assist readers the editors have also provided section introduction and study questions as well as an overall introduction explaining the background to contemporary work in political philosophy. Beginning where most other anthologies in political philosophy conclude this book can be used alone or in conjunction with any collection of historical sources. | Political Philosophy in the Twenty-First Century Essential Essays

GBP 130.00
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