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An Analysis of Michel Foucault's What is an Author?

Michel Foucault’s 1969 essay “What is an Author?” sidesteps the stormy arguments surrounding “intentional fallacy” and the “death of the author ” offering an entirely different way of looking at texts. Foucault points out that all texts are written but not all are discussed as having “authors”. So what is special about “authored” texts? And what makes an “author” different to other kinds of text-producers? From its deceptively simple titular question Foucault’s essay offers a complex argument for viewing authors and their texts as objects. A challenging thought-provoking piece it is one of the most influential literary essays of the twentieth century. | An Analysis of Michel Foucault's What is an Author?

GBP 6.50

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An Analysis of Leon Festinger's A Theory of Cognitive Dissonance

Leon Festinger’s 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology – one that made its author one of the most influential social psychologists of his time. It is also a prime example of how creative thinking and problem solving skills can come together to produce work that changes the way people look at questions for good. Strong creative thinkers are able to look at things from a new perspective often to the point of challenging the very frames in which those around them see things. Festinger was such a creative thinker leading what came to be known as the “cognitive revolution” in social psychology. When Festinger was carrying out his research the dominant school of thought – behaviorism – focused on outward behaviors and their effects. Festinger however turned his attention elsewhere looking at “cognition:” the mental processes behind behaviors. In the case of “cognitive dissonance” for example he hypothesized that apparently incomprehensible or illogical behaviors might be caused by a cognitive drive away from dissonance or internal contradiction. This perspective however raised a problem: how to examine and test out cognitive processes. Festinger’s book records the results of the psychological experiments he designed to solve that problem. The results helped prove the existence for what is now a fundamental theory in social psychology. | An Analysis of Leon Festinger's A Theory of Cognitive Dissonance

GBP 6.50

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An Analysis of Abraham H. Maslow's A Theory of Human Motivation

US psychologist Abraham H. Maslow’s A Theory of Human Motivation is a classic of psychological research that helped change the field for good. Like many field-changing thinkers Maslow was not just a talented researcher he was also a creative thinker – able to see things from a new perspective and show them in a different light. At a time when psychology was dominated by two major schools of thought Maslow was able to forge a new third paradigm that remains influential today. Sigmund Freud’s psychoanalysis had developed the idea of understanding the mind through dialogue between patient and analyst. The behaviorism of Ivan Pavlov and John Watson had focused on comprehending the mind through behaviors that could be measured trained and changed. Maslow however generated new ideas forging what he called “positive” or “humanistic psychology”. His argument was that humans are psychologically motivated by a series of hierarchical needs starting with the most essential first. Maslow thought it important for the advancement of psychology to identify group and rank these needs in terms of priority. His belief in the value of this third way was important in leading those who studied psychology to redefine the discipline and so see it in new ways. | An Analysis of Abraham H. Maslow's A Theory of Human Motivation

GBP 6.50

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The Insistence of the Letter Literacy Studies and Curriculum Theorizing

Originally published in 1992. What kinds of literacy are appropriate for life and work in the late twentieth century? What historically is the relationship between curriculum and literacy and how is it changing? The essays in this book provide an innovative forum for discussion for what are often two quite distinct enterprises: literacy research and curriculum studies. They re-frame and redraw the traditional boundaries between these two disciplines examining socio-cultural theories and classroom practices in a diverse and lively debate. They explore readings of the modernist/postmodernist debate and specific studies in curriculum politics and history rhetoric language and literacy education media studies and educational linguistics. This multi-voiced anthology brings together researchers from Australia the United Kingdom Canada and the United States in a common critical reassessment of the curriculum/literacy nexus. | The Insistence of the Letter Literacy Studies and Curriculum Theorizing

GBP 4.99

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An Analysis of Gustavo Gutiérrez's A Theology of Liberation

Peruvian priest Gustavo Gutiérrez wanted to solve the problem of how the church could conduct itself to improve the lives of the poor while consistently positioning itself as politically neutral. Despite being a deeply religious man Gutiérrez was extremely troubled by the lukewarm way in which Christians in general and the Catholic Church in particular acknowledged and supported the poor. In A Theology of Liberation he asked what he knew was an awkward question and came to an awkward answer: the Church cannot separate itself from economic and political realities. Jesus showed his love for the poor in practical ways – healing the sick feeding the hungry liberating the oppressed. His example showed Gutierrez that economic political social and spiritual development are all deeply connected. His problem-solving prowess then led him to conclude that the church had to become politically active if it was to confront poverty and oppression across the world. For Gutierrez the lives of the poor and oppressed directly reflect the divine life of God. | An Analysis of Gustavo Gutiérrez's A Theology of Liberation

GBP 6.50

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When Happiness Had a Holiday: Helping Families Improve and Strengthen their Relationships A Therapeutic Storybook

For effective use this book should be purchased alongside the professional guidebook. Both books can be purchased together as a set When Happiness Had a Holiday: Helping Families Improve and Strengthen their Relationships [9780367860547] This beautifully illustrated therapeutic storybook has been designed to support children and families to strengthen their relationships using solution-focused brief therapy. Healthy and supportive family relationships are essential to mental health and as referrals to Child and Adolescent Mental Health Services continue to rise growing research demonstrates the benefit of involving families in the treatment of children and young people facing emotional and mental health difficulties. The storybook explores the struggles faced by a typical family in which relationships have become more tense and conflictual. It can be used to spark discussion about the struggles faced by a family and the ways in which these struggles can be overcome when they work together. This book features: An engaging story with attractive illustrations enabling difficult issues to be explored in a child-friendly manner An accessible and relateable narrative that allows for a discussion of family difficulties without assigning blame Several suggestions for practical steps that can be taken to allow happiness to return to a family. This is a vital resource for social workers counsellors mental health professionals and individual and family psychotherapists working with families and children. Also available is an accompanying workbook with resources and activities: When Happiness Had a Holiday: Helping Families Improve and Strengthen their Relationships: A Professional Resource. | When Happiness Had a Holiday: Helping Families Improve and Strengthen their Relationships A Therapeutic Storybook

GBP 7.99

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An Analysis of Carlo Ginzburg's The Night Battles Witchcraft and Agrarian Cults in the Sixteenth and Seventeenth Centuries

In The Night Battles Carlo Ginzburg does more than introduce his readers to a novel group of supposed witches – the Benandanti from the northern Italian province of Friulia. He also invents and deploys new and creative ways of tackling his source material that allow him to move beyond their limitations. Witchcraft documents are notoriously tricky sources – produced by elites with fixed views they are products of questioning designed to prove or disprove guilt rather than understand the subtleties of belief and are very often the products of torture. Ginzburg placed great stress on variations in the evidence of the Benandanti over time to reveal changing patterns of belief and also focused on the concept of ‘reading against the text’ – essentially looking as much at what is absent from the record as at what is present in it and attempting to understand what the absences mean. His work not only pioneered the creation of a new school of historical study – ‘microhistory’ – it is also a great example of the creative thinking skills of connecting things together in an original way producing novel explanations for existing evidence and redefining an issue so as to see it in a new light. | An Analysis of Carlo Ginzburg's The Night Battles Witchcraft and Agrarian Cults in the Sixteenth and Seventeenth Centuries

GBP 6.50

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An Analysis of William Cronon's Nature's Metropolis Chicago and the Great West

What caused the rise of Chicago and how did the city's expansion fuel the westward movement of the American frontier – and influence the type of society that evolved as a result? Nature's Metropolis emerged as a result of William Cronon asking and answering those questions and the work can usefully be seen as an extended example of the critical thinking skill of problem-solving in action. Cronon navigates a path between the followers of Frederick Jackson Turner author of the thesis that American character was shaped by the experience of the frontier and revisionists who sought to suggest that the rugged individualism Turner depicted as a creation of life in the West was little but a fiction. For Cronon the most productive question to ask was not whether or not men forged in the liberty-loving furnace of the Wild West had the sort of impact on America that Turner posited but the quite different one of how capitalism and political economy had combined to drive the westward expansion of the US. For Cronon individualism was scarcely even possible in a capitalist machine in which humans were little more than cogs and the needs and demands of capital not capitalists prevailed. Nature's Metropolis then is a work in which the rise of Chicago is explained by generating alternative possibilities and one that uses a rigorous study of the evidence to decide between competing solutions to the problem. It is also a fine work of interpretation for a large part of Cronon's argument revolves around his attempt to define exactly what is rural and what is urban and how the two interact to create a novel economic force. | An Analysis of William Cronon's Nature's Metropolis Chicago and the Great West

GBP 6.50

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An Analysis of Christopher R. Browning's Ordinary Men Reserve Police Battalion 101 and the Final Solution in Poland

Of all the controversies facing historians today few are more divisive or more important than the question of how the Holocaust was possible. What led thousands of Germans – many of them middle-aged reservists with apparently little Nazi zeal – to willingly commit acts of genocide? Was it ideology? Was there something rotten in the German soul? Or was it – as Christopher Browning argues in this highly influential book – more a matter of conformity a response to intolerable social and psychological pressure? Ordinary Men is a microhistory the detailed study of a single unit in the Nazi killing machine. Browning evaluates a wide range of evidence to seek to explain the actions of the ordinary men who made up reserve Police Battalion 101 taking advantage of the wide range of resources prepared in the early 1960s for a proposed war crimes trial. He concludes that his subjects were not evil; rather their actions are best explained by a desire to be part of a team not to shirk responsibility that would otherwise fall on the shoulders of comrades and a willingness to obey authority. Browning's ability to explore the strengths and weaknesses of arguments – both the survivors' and other historians' – is what sets his work apart from other studies that have attempted to get to the root of the motivations for the Holocaust and it is also what marks Ordinary Men as one of the most important works of its generation. | An Analysis of Christopher R. Browning's Ordinary Men Reserve Police Battalion 101 and the Final Solution in Poland

GBP 6.50

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An Analysis of Stephen Greenblatt's Renaissance Self-Fashioning From More to Shakespeare

What is a self? Greenblatt argues that the 16th century saw the awakening of modern self-consciousness the ability to fashion an identity out of the culture and politics of one’s society. In a series of brilliant readings Greenblatt shows how identity is constructed in the work of Shakespeare Marlowe Spenser and other Renaissance writers. A classic piece of literary criticism and the origins of the New Historicist school of thought Renaissance Self-Fashioning remains a critical and challenging text for readers of Renaissance literature. | An Analysis of Stephen Greenblatt's Renaissance Self-Fashioning From More to Shakespeare

GBP 6.50

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An Analysis of Kenneth Waltz's Theory of International Politics

Kenneth Waltz’s 1979 Theory of International Politics is credited with bringing about a “scientific revolution” in the study of international relations – bringing the field into a new era of systematic study. The book is also a lesson in reasoning carefully and critically. Good reasoning is exemplified by arguments that move systematically through carefully organised stages taking into account opposing stances and ideas as they move towards a logical conclusion. Theory of International Politics might be a textbook example of how to go about structuring an argument in this way to produce a watertight case for a particular point of view. Waltz’s book begins by testing and critiquing earlier theories of international relations showing their strengths and weaknesses before moving on to argue for his own stance – what has since become known as “neorealism”. His aim was “to construct a theory of international politics that remedies the defects of present theories. ” And this is precisely what he did; by showing the shortcomings of the prevalent theories of international relations Waltz was then able to import insights from sociology to create a more comprehensive and realistic theory that took full account of the strengths of old schemas while also remedying their weaknesses – reasoning out a new theory in the process. | An Analysis of Kenneth Waltz's Theory of International Politics

GBP 6.50

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An Analysis of Nassim Nicholas Taleb's The Black Swan The Impact of the Highly Improbable

One of the primary qualities of good creative thinking is an intellectual freedom to think outside of the box. Good creative thinkers resist orthodox ideas take new lines of enquiry and generally come at problems from the kinds of angles almost no one else could. And what is more when the ideas of creative thinkers are convincing they can reshape an entire topic and change the orthodoxy for good. Nassim Nicholas Taleb’s 2007 bestseller The Black Swan: The Impact of the Highly Improbable is precisely such a book: an entertaining polemical creative attack on how people in general and economic experts in particular view the possibility of catastrophic events. Taleb writes with rare creative verve for someone who is also an expert in mathematics finance and epistemology (the philosophy of knowledge) and he martials all his skills to turn standard reasoning inside out. His central point is that far from being unimportant extremely rare events are frequently the most important ones of all: it is highly improbable but highly consequential occurrences – what he calls Black Swans – that have shaped history most. As a result Taleb concludes improbability is not a reason to act as if a possible event does not matter. Rather it should inspire the opposite reaction. | An Analysis of Nassim Nicholas Taleb's The Black Swan The Impact of the Highly Improbable

GBP 6.50

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An Analysis of Homi K. Bhabha's The Location of Culture

Homi K. Bhabha’s 1994 The Location of Culture is one of the founding texts of the branch of literary theory called postcolonialism. While postcolonialism has many strands at its heart lies the question of interpreting and understanding encounters between the western colonial powers and the nations across the globe that they colonized. Colonization was not just an economic military or political process but one that radically affected culture and identity across the world. It is a field in which interpretation comes to the fore and much of its force depends on addressing the complex legacy of colonial encounters by careful sustained attention to the meaning of the traces that they left on colonized cultures. What Bhabha’s writing like so much postcolonial thought shows is that the arts of clarification and definition that underpin good interpretation are rarely the same as simplification. Indeed good interpretative clarification is often about pointing out and dividing the different kinds of complexity at play in a single process or term. For Bhabha the object is identity itself as expressed in the ideas colonial powers had about themselves. In his interpretation what at first seems to be the coherent set of ideas behind colonialism soon breaks down into a complex mass of shifting stances – yielding something much closer to postcolonial thought than a first glance at his sometimes dauntingly complex suggests. | An Analysis of Homi K. Bhabha's The Location of Culture

GBP 6.50

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An Analysis of Gilbert Ryle's The Concept of Mind

Gilbert Ryle’s 1949 The Concept of Mind is now famous above all as the origin of the phrase “the ghost in the machine” – a phrase Ryle used to attack the popular idea that our bodies and minds are separate. His own position was that mental acts are not at all distinct from bodily actions. Indeed they are the same thing merely described in different ways – and if one cuts through the confusing language of the old philosophical debates he suggests that becomes clear. While in many ways modern philosophers of mind have moved on from or discarded Ryle’s actual arguments The Concept of Mind remains a classic example of two central critical thinking skills: interpretation and reasoning. Ryle was what is known as an “ordinary language” philosopher – a school who considered many philosophical problems to exist purely because of philosophical language. He therefore considered his task as a philosopher to be one of cutting through confusing language and clarifying matters – exemplifying the critical thinking skill of interpretation at its best. Rather than adding to philosophical knowledge as such moreover he saw his role as one of mapping it – giving it what he called a “logical geography. ” As such The Concept of Mind is also all about reasoning: laying out organizing and systematizing clear arguments. | An Analysis of Gilbert Ryle's The Concept of Mind

GBP 6.50

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An Analysis of Donna Haraway's A Cyborg Manifesto Science Technology and Socialist-Feminism in the Late Twentieth Century

Haraway’s ‘A Cyborg Manifesto’ is a key postmodern text and is widely taught in many disciplines as one of the first texts to embrace technology from a leftist and feminist perspective using the metaphor of the cyborg to champion socialist postmodern and anti-identitarian politics. Until Haraway’s work few feminists had turned to theorizing science and technology and thus her work quite literally changed the terms of the debate. This article continues to be seen as hugely influential in the field of feminism particularly postmodern materialist and scientific strands. It is also a precursor to cyberfeminism and posthumanism and perhaps anticipates the development of digital humanities. | An Analysis of Donna Haraway's A Cyborg Manifesto Science Technology and Socialist-Feminism in the Late Twentieth Century

GBP 6.50

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An Analysis of Oliver Sacks's The Man Who Mistook His Wife for a Hat and Other Clinical Tales

In The Man Who Mistook His Wife for a Hat neurologist Oliver Sacks looked at the cutting-edge work taking place in his field and decided that much of it was not fit for purpose. Sacks found it hard to understand why most doctors adopted a mechanical and impersonal approach to their patients and opened his mind to new ways to treat people with neurological disorders. He explored the question of deciding what such new ways might be by deploying his formidable creative thinking skills. Sacks felt the issues at the heart of patient care needed redefining because the way they were being dealt with hurt not only patients but practitioners too. They limited a physician’s capacity to understand and then treat a patient’s condition. To highlight the issue Sacks wrote the stories of 24 patients and their neurological clinical conditions. In the process he rebelled against traditional methodology by focusing on his patients’ subjective experiences. Sacks did not only write about his patients in original ways – he attempt to come up with creative ways of treating them as well. At root his method was to try to help each person individually with the core aim of finding meaning and a sense of identity despite or even thanks to the patients’ condition. Sacks thus redefined the issue of neurological work in a new way and his ideas were so influential that they heralded the arrival of a broader movement – narrative medicine – that placed stronger emphasis on listening to and incorporating patients’ experiences and insights into their care. | An Analysis of Oliver Sacks's The Man Who Mistook His Wife for a Hat and Other Clinical Tales

GBP 6.50

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An Analysis of G.E.M. Anscombe's Modern Moral Philosophy

Elizabeth Anscombe’s 1958 essay “Modern Moral Philosophy” is a cutting intervention in modern philosophy that shows the full power of good evaluative and analytical critical thinking skills. Though only 16 pages long Anscombe’s paper set out to do nothing less than reform the entire field of modern moral philosophy – something that could only be done by carefully examining the existing arguments of the giants of the field. To do this she deployed the central skills of evaluation and analysis. In critical thinking analysis helps understand the sequence and features of arguments: it asks what reasons these arguments produce what implicit reasons and assumptions they rely on what conclusions they arrive at. Evaluation involves judging whether or not the arguments are strong enough to sustain their conclusions: it asks how acceptable adequate and relevant the reasons given are and whether or not the conclusions drawn from them are really valid. In “Modern Moral Philosophy ” Anscombe dispassionately turns these skills on figures that have dominated moral philosophy since the 18th-century revealing the underlying assumptions of their work their weaknesses and strengths and showing that in many ways the supposed differences between their arguments are actually negligible. A brilliantly incisive piece “Modern Moral Philosophy” radically affected its field remaining required – and controversial – reading today. | An Analysis of G. E. M. Anscombe's Modern Moral Philosophy

GBP 6.50

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Transformation of Economy as a Real Process An Insider's Perspective

First published in 1998 this volume is a contribution to the economic analysis of post-communist transformation in an evolutionary-institutionalist approach. The author shows convincingly the role of path dependency of the ways history matters for the success of otherwise sound policies and highlights structural hindrances to fast and successful transformation. Thence emerges the key concept of strain. The book addresses the question of how to create conditions for sustainable development in societies where these are lacking and stresses the importance of institutional change. It also emphasises the role of sound banking institutions and proper regulations the crucial issue of financial vulnerability and fragility the role of reputation means to fight non-payments limit to optimal policies etc. The author covers a broad international literature and relates it to his insights as a local observer which delivers an interesting reading. | Transformation of Economy as a Real Process An Insider's Perspective

GBP 4.99

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An Analysis of Immanuel Kant's Critique of Pure Reason

Immanuel Kant’s Critique of Pure Reason is one of the most influential works in the history of philosophy – not to mention one of the most challenging. Its topic is the nature of human knowledge and the question of whether or not it is possible to have knowledge of the world at all. Over two centuries later Kant’s treatise remains a subject of fierce debate among philosophers who continue to offer new interpretations of his meaning. What is not in doubt is the work’s originality and brilliance – nor its mastery of creative thinking. Creative thinkers are able to bring a new perspective to questions and problems look at things from a different angle and show them in a fresh light. Kant achieved this by mediating between the two major schools of philosophical thought concerning knowledge – empiricism and rationalism – to create a complex third way. Where empiricists believed all knowledge is founded on experience and rationalists believed true knowledge is founded on reason alone Kant evaluated their arguments and proposed a third position – one incorporating elements of both but within specific limits. As infamously dense as it is profound Kant’s Critique shows creative thinking operating at a level few can aspire to reach. | An Analysis of Immanuel Kant's Critique of Pure Reason

GBP 6.50

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An Analysis of Richard Dawkins's The Selfish Gene

Richard Dawkins provides excellent examples of his reasoning and interpretation skills in The Selfish Gene. His 1976 book is not a work of original research but instead a careful explanation of evolution combined with an argument for a particular interpretation of several aspects of evolution. Since Dawkins is building on other researchers’ work and writing for a general audience the central elements of good reasoning are vital to his book: producing a clear argument and presenting a persuasive case; organising an argument and supporting its conclusions. In doing this Dawkins also employs the crucial skill of interpretation: understanding what evidence means; clarifying terms; questioning definitions; giving clear definitions on which to build arguments. The strength of his reasoning and interpretative skills played a key part in the widespread acceptance of his argument for a gene-centred interpretation of natural selection and evolution – and in its history as a bestselling classic of science writing. | An Analysis of Richard Dawkins's The Selfish Gene

GBP 6.50

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An Analysis of St. Augustine's The City of God Against the Pagans

The City of God against the Pagans is a central text in the Western intellectual tradition. Made up of twenty-two lengthy books Augustine wrote his masterpiece over a thirteen-year period during which the Western Roman Empire began to unravel. The first ten books are a critique of pagan religion and philosophy while books eleven to twenty-two treat the relationship between the City of God and the Earthly City. Throughout Augustine conveys his mature vision of what it means for a Christian to live in a world with evil. Its arguments and ideas have provoked debate for nearly 1600 years and remains a central text in the disciplines of theology historiography and political theory. | An Analysis of St. Augustine's The City of God Against the Pagans

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An Analysis of G.W.F. Hegel's Phenomenology of Spirit

Hegel’s 1807 Phenomenology of Spirit is renowned for being one of the most challenging and important books in Western philosophy. Above all it is famous for laying out a new approach to reasoning and philosophical argument an approach that has been credited with influencing Karl Marx Jean-Paul Sartre and many other key modern philosophers. That approach is the so-called “Hegelian dialectic” – an open-ended sequence of reasoning and argument in which contradictory concepts generate and are incorporated into a third more sophisticated concept. While the Phenomenology does not always clearly use this dialectical method – and it is famously one of the most difficult works of philosophy ever written – the Hegelian dialectic provides a perfect template for critical thinking reasoning skills. A hallmark of good reasoning in the construction of an argument and the searching out of answers must necessarily consider contradictory viewpoints or evidence. For Hegel contradiction is key: it is precisely what allows reasoning to progress. Only by incorporating and overcoming contradictions according to his method is it possible for thought to progress at all. While writing like Hegel might not be advisable thinking like him can help take your reasoning to the next level. | An Analysis of G. W. F. Hegel's Phenomenology of Spirit

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An Analysis of Frantz Fanon's The Wretched of the Earth

Frantz Fanon is one of the most important figures in the history of what is now known as postcolonial studies – the field that examines the meaning and impacts of European colonialism across the world. Born in the French colony of Martinique Fanon worked as a psychiatrist in Algeria another French colony that saw brutal violence during its revolution against French rule. His experiences power the searing indictment of colonialism that is his final book 1961’s The Wretched of the Earth. Fanon’s account of the physical and psychological violence of colonialism forms the basis of a passionate closely reasoned call to arms – a call for violent revolution. Incendiary even today it was more so in its time; the book first being published during the brutal conflict caused by the Algerian Revolution. Viewed as a profoundly dangerous work by the colonial powers of the world Fanon’s book helped to inspire liberation struggles across the globe. Though it has flaws The Wretched of the Earth is above all a testament to the power of passionately sustained and closely reasoned argument: Fanon’s presentation of his evidence combines with his passion to produce an argument that it is almost impossible not to be swayed by. | An Analysis of Frantz Fanon's The Wretched of the Earth

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An Analysis of Burton G. Malkiel's A Random Walk Down Wall Street

Burton Malkiel’s 1973 A Random Walk Down Wall Street was an explosive contribution to debates about how to reap a good return on investing in stocks and shares. Reissued and updated many times since Malkiel’s text remains an indispensable contribution to the world of investment strategy – one that continues to cause controversy among investment professionals today. At the book’s heart lies a simple question of evaluation: just how successful are investment experts? The financial world was and is full of people who claim to have the knowledge and expertise to outperform the markets and produce larger gains for investors as a result of their knowledge. But how successful Malkiel asked are they really? Via careful evaluations of performance – looking at those who invested via ‘technical analysis’ and ‘fundamental analysis’ – he was able to challenge the adequacy of many of the claims made for analysts’ success. Malkiel found the major active investment strategies to be significantly flawed. Where actively managed funds posted big gains one year they seemingly inevitably posted below average gains in succeeding years. By evaluating the figures over the medium and long term indeed Malkiel discovered that actively-managed funds did far worse on average than those that passively followed the general market index. Though many investment professionals still argue against Malkiel’s influential findings his exploration of the strengths and weaknesses of the argument for believing investors’ claims provides strong evidence that his own passive strategy wins out overall. | An Analysis of Burton G. Malkiel's A Random Walk Down Wall Street

GBP 6.50

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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy How to Create Uncontested Market Space

In Blue Ocean Strategy W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework competition is a zero-sum game: if there are two companies competing for the same market as one does better the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces what they call “red oceans ” and instead seek out new markets or “blue oceans. ” Once the blue oceans have been identified companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue for example that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market giving the winemaker a huge advantage which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing Blue Ocean Strategy is creative thinking and problem solving at its best. | An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy How to Create Uncontested Market Space

GBP 6.50

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An Analysis of Michel Foucault's What is an Author?

An Analysis of Leon Festinger's A Theory of Cognitive Dissonance

An Analysis of Abraham H. Maslow's A Theory of Human Motivation

The Insistence of the Letter Literacy Studies and Curriculum Theorizing

An Analysis of Gustavo Gutiérrez's A Theology of Liberation

When Happiness Had a Holiday: Helping Families Improve and Strengthen their Relationships A Therapeutic Storybook

An Analysis of Carlo Ginzburg's The Night Battles Witchcraft and Agrarian Cults in the Sixteenth and Seventeenth Centuries

An Analysis of William Cronon's Nature's Metropolis Chicago and the Great West

An Analysis of Christopher R. Browning's Ordinary Men Reserve Police Battalion 101 and the Final Solution in Poland

An Analysis of Stephen Greenblatt's Renaissance Self-Fashioning From More to Shakespeare

An Analysis of Kenneth Waltz's Theory of International Politics

An Analysis of Nassim Nicholas Taleb's The Black Swan The Impact of the Highly Improbable

An Analysis of Homi K. Bhabha's The Location of Culture

An Analysis of Gilbert Ryle's The Concept of Mind

An Analysis of Donna Haraway's A Cyborg Manifesto Science Technology and Socialist-Feminism in the Late Twentieth Century

An Analysis of Oliver Sacks's The Man Who Mistook His Wife for a Hat and Other Clinical Tales

An Analysis of G.E.M. Anscombe's Modern Moral Philosophy

Transformation of Economy as a Real Process An Insider's Perspective

An Analysis of Immanuel Kant's Critique of Pure Reason

An Analysis of Richard Dawkins's The Selfish Gene

An Analysis of St. Augustine's The City of God Against the Pagans

An Analysis of G.W.F. Hegel's Phenomenology of Spirit

An Analysis of Frantz Fanon's The Wretched of the Earth

An Analysis of Burton G. Malkiel's A Random Walk Down Wall Street

An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy How to Create Uncontested Market Space

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