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Introductory Science of Alcoholic Beverages Beer Wine and Spirits

Anyone Can Code The Art and Science of Logical Creativity

Incredible Consequences of Brain Injury The Ways your Brain can Break

The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That’s why makers of successful video games like Fortnite and Assassin’s Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game regardless of its budget scope or ambition. The game UX accounts for the whole experience players have with a video game from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver including shipping higher quality games (whether indie triple-A or serious games) and meeting business goals - all while staying true to design vision and artistic intent. At its core UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived the emotions it will elicit how players will interact with it and how engaging the experience will be. This book is designed to equip readers of all levels from student to professional with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games empowering them to develop their own unique game recipe more efficiently while providing a better experience for their audience. The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design Is written by Celia Hodent - a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years including at prominent companies such as Epic Games (Fortnite) Ubisoft and LucasArts. Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: neuromyths perception memory attention motivation emotion and learning. Includes numerous examples from released games of how scientific knowledge translates into game design and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge implementing human-computer interaction principles and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good engage-ability (the ability of the game to be fun and engaging) translated into a practical checklist. Covers design thinking game user research game analytics and UX strategy at both a project and studio level. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today. | The Gamer's Brain How Neuroscience and UX Can Impact Video Game Design

GBP 48.99
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Regulating from the Inside Can Environmental Management Systems Achieve Policy Goals

Regulating from the Inside Can Environmental Management Systems Achieve Policy Goals

Environmental Management Systems (EMSs) offer an approach to regulatory policy that lies somewhere between free-market and traditional command-and-control methods. Worldwide hundreds of thousands of private firms have adopted or are considering adopting these internally managed systems for improving environmental performance. In the United States the Environmental Protection Agency has established a special recognition for firms that adopt EMSs. Already numerous state agencies have proposed or adopted 'green-tier systems' that allow firms with EMSs to be exempted from otherwise applicable requirements. Yet while private- and public-sector interest in EMSs is booming limited empirical evidence is available about the efficacy of EMSs. To close the gap between advocacy and analysis Regulating from the Inside brings together cutting-edge work of leading scholars providing the most comprehensive analysis to date of environmental management systems. Intended to frame the future policy and the research agenda about EMSs the discussions are organized around two critical questions: How have EMSs worked in firms that have already adopted them? What potential and limitations do they have as policy tools in the future? Addressing the arguments of both advocates and skeptics the chapters examine why firms adopt EMSs; how firms implement EMSs; how EMSs answer concerns about fairness corporate social responsibility and sustainability; and what kind of impact EMSs may have on the global economy. | Regulating from the Inside Can Environmental Management Systems Achieve Policy Goals

GBP 84.99
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Competence Conduct and Billion Dollar Consequences How Regulatory Strategy and Relationships Can Improve Organisational Outcomes

Competence Conduct and Billion Dollar Consequences How Regulatory Strategy and Relationships Can Improve Organisational Outcomes

This practical guide to understanding how regulators build insight and form judgements will help organisations to develop their strategy and approach to engagement and to improve their regulatory outcomes. From robot-assisted surgery and advances in stem cell technology the explosion in use of social media and advances in computing power to the development of autonomous vehicles and digital environments such as the metaverse these exciting developments present questions invite debate and have implications. These rapid new developments also join a world described as being increasingly VUCA (volatile uncertain complex and ambiguous) making industry-regulator relationships more important than ever to prevent consumer harm and to configure business success. This book is written for those who wish to build positive and progressive relationships with their regulators in these exciting times of rapid advancement. From developing their strategy through to the practicalities of how to prepare and engage with regulators readers are navigated through an ecosystem of insight to help build an understanding of what informs their regulator’s opinion and judgements. Underpinned with real-world experiences and examples this book shows that through clearer strategic focus and more effective relationships organisations can refine their approach and build their relationships to drive mutually beneficial regulatory relationships that avoid negative consequences and unnecessary costs. Board members executives senior leaders risk compliance legal professionals regulators and students of business finance and law will refer to this book again and again to guide holistic thinking about regulatory relationships and use the insights these can provide to help them calibrate their actions activities and progress. | Competence Conduct and Billion Dollar Consequences How Regulatory Strategy and Relationships Can Improve Organisational Outcomes

GBP 44.99
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Water Agriculture and the Environment in Spain: can we square the circle?

Empowering the Connected Physician in the E-Patient Era How Physician’s Empowerment On Digital Health Tools Can Improve Patient Empowerment

Empowering the Connected Physician in the E-Patient Era How Physician’s Empowerment On Digital Health Tools Can Improve Patient Empowerment

The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However the only way to do so effectively is via evidence-based meaningful and strategic use. Empowering the Connected Physician in the E-Patient Era provides practical guidance in this mission and is thus essential reading for all health stakeholders looking into approaching this. Drawing on the author’s research and consulting practice as well as on the practical experience of managers in medium-large organizations worldwide the book will provide a proven framework to improve the development and implementation of physicians’ empowering digital programs in these organizations a step-by-step guide for how companies can develop and implement programs aiming at empowering physicians while empowering patients. It is an engaging how-to/how-not-to book which will include tips advice and critical reviews that every stakeholder must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. This book will help healthcare organizations chart a course within this new territory and thereby improve their ability to engage with empowered patients. | Empowering the Connected Physician in the E-Patient Era How Physician’s Empowerment On Digital Health Tools Can Improve Patient Empowerment

GBP 51.99
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The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

This title includes a number of Open Access chapters. Child obesity is a serious condition that affects children around the world in growing numbers. With obesity comes an increased risk of other chronic diseases as well making it even more important to understand and treat this condition from a variety of angles. This current volume seeks to understand the phenomenon of child obesity and presents a range of viewpoints on its prevalence causes and treatments. The different sections contained within explore the following topics: • The worldwide prevalence of childhood obesity and its growing effect on children• The causes of childhood obesity and the complex interactions of genetic environmental social and medical factors that contribute to its development• Proposed treatments some intervention-based and others that aim to change how food is marketed and sold to youthThis reference volume offers a comprehensive and thorough guide to a field that is rapidly expanding and points to new directions in research and public policy. Edited by a doctor with extensive experience as a researcher writer and medical practitioner The Childhood Obesity Epidemic is an authoritative and easy-to-use reference that provides resources for researchers in the field students and anyone who wishes to gain an overview to this important field of study. | The Childhood Obesity Epidemic Why Are Our Children Obese—And What Can We Do About It?

GBP 82.99
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Business Process Reengineering An ICT Approach

Cryogenic Engineering and Technologies Principles and Applications of Cryogen-Free Systems

GIS-based Studies in the Humanities and Social Sciences

Psychological Science and the Law

Workflow A Practical Guide to the Creative Process

Animal Behavior An Evolutionary Approach

Power System Transients Theory and Applications Second Edition

Systems Thinker's Toolbox Tools for Managing Complexity

Wearing Gauss’s Jersey

Supervision in Clinical Practice A Practitioner's Guide

Emotion in the Design Process Intrinsic Factors on Emotion Management for Decision-making

Emotion in the Design Process Intrinsic Factors on Emotion Management for Decision-making

Manipulating the design process can be a stressful learning experience and it can be difficult to decide how to resolve design problems. This book explores and illustrates the close relationship between emotion and the design process by using new models and perspectives under the umbrella of ‘design and emotion’. This book reveals that a greater understanding of design and emotion can inspire design students to explore how emotion can affect their decision-making and design processes. It enables the reader to develop methods to control their emotions to make effective decisions and strengthen their ability to manipulate the design process. Emotion in the Design Process features a study that develops a design process model to make the decision-making processes more transparent. With a focus on the investigation of the ‘intrinsic factors’ this book features quantitative and qualitative research methods. Underpinned by deep-level research the book outlines the strengths and limitations of the study and reveals the findings to create decision-making models where emotion is considered. Case studies are included to show the theories in practice. By reading this book design students who can be confused by the design process will be able to grasp it and learn to regulate their emotions as a result whilst also producing better designers that can improve the overall quality and standard of the design industry. As such this book will appeal most to students researchers and academics in any field where design is a key task. It will also be of interest to anyone interested in Design and Emotion Kansei Design and Engineering and Design and Technology. | Emotion in the Design Process Intrinsic Factors on Emotion Management for Decision-making

GBP 82.99
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Digital Transformation Handbook

Digital Transformation Handbook

Digital transformation has become more than a buzzword from the media since companies figured out the importance of rethinking business processes during global challenges. On its own the term assumes integration of digital technology into all areas of a business resulting in fundamental changes to how the company operates and delivers value to customers. Taking care of and choosing the optimal ICT tools is a constant struggle; the final decision may depend on the consultant’s experience. Including all business stakeholders in this process is a must. Creating innovative company culture continuous learning and developing new skills with flexible and open communication and willingness to experiment are a challenge. This complex comprehensive approach can include implementing new systems integrating existing systems and using data analytics and artificial intelligence (AI) or machine learning to drive better outcomes. By adapting and exploiting digital technology in new ways businesses can gain better and more detailed customer experiences and build stronger relationships with their clients. In addition digital transformation can help organizations to be more agile and responsive which can lead to less time needed for different processes or the ability to adapt quickly to changing conditions. In a time when change is the only constant – and it is hitting us every day not to forget about that – it is essential to think about digital transformation constantly. Technology improvement availability and scalability give us no room for excuses for not using them. Who can say that we are not living in dynamic and exciting times? The Authors have taken their 20 years of practical experience and put it into this handbook in which many cases can be found where not every time is a success story. This book is prepared to provide some insights give you a fresh overview of what such change can enable and set up an environment for new technology that will arrive shortly. | Digital Transformation Handbook

GBP 44.99
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Practical AI for Cybersecurity

Practical AI for Cybersecurity

The world of cybersecurity and the landscape that it possesses is changing on a dynamic basis. It seems like that hardly one threat vector is launched new variants of it are already on the way. IT Security teams in businesses and corporations are struggling daily to fight off any cyberthreats that they are experiencing. On top of this they are also asked by their CIO or CISO to model what future Cyberattacks could potentially look like and ways as to how the lines of defenses can be further enhanced. IT Security teams are overburdened and are struggling to find ways in order to keep up with what they are being asked to do. Trying to model the cyberthreat landscape is a very laborious process because it takes a lot of time to analyze datasets from many intelligence feeds. What can be done to accomplish this Herculean task? The answer lies in Artificial Intelligence (AI). With AI an IT Security team can model what the future Cyberthreat landscape could potentially look like in just a matter of minutes. As a result this gives valuable time for them not only to fight off the threats that they are facing but to also come up with solutions for the variants that will come out later. Practical AI for Cybersecurity explores the ways and methods as to how AI can be used in cybersecurity with an emphasis upon its subcomponents of machine learning computer vision and neural networks. The book shows how AI can be used to help automate the routine and ordinary tasks that are encountered by both penetration testing and threat hunting teams. The result is that security professionals can spend more time finding and discovering unknown vulnerabilities and weaknesses that their systems are facing as well as be able to come up with solid recommendations as to how the systems can be patched up quickly.

GBP 44.99
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Cross-cultural Communication Perspectives in Theory and Practice

Cross-cultural Communication Perspectives in Theory and Practice

Cross-Cultural Communication is a collection of essays that examines how practitioners can improve the acceptance of their documentation when communicating to cultures other than their own. The essays begin by examining the cross-cultural issues relating to quality in documentation. From there the essays look at examples of common documents analysing them from several perspectives. Specifically the author uses communication theories (such as Bernstein's Elaborated and Restricted Code theory and Marwell and Schmidt's Compliance-Gaining theory) to show how documents used by readers who are not native speakers of English can be written and organized to increase their effectiveness. The principal assumption about how practitioners create their documents is that while large organizations can afford to write translate and then localize small- to medium-size organizations produce many documents that are used directly by people in other cultures-often without translating and localizing. The advantage the writer gains from these essays is in understanding the strategies and knowing the kinds of strategies to apply in specific situations. In addition the essays can serve as a valuable resource for students and teachers alike as they determine ways to understand how cross-cultural communication is different and why it makes a difference. Not only do students need to be aware of the various strategies they may apply when creating documents for cross-cultural settings they also need to see how research can apply theories from different areas-in the case of these essays communication and rhetorical theories. Another value of the essays is to show the students the role standards play in cross-cultural communication; standards are written by committees that follow style rules developed by the International Standardization Organization in Geneva. Thus both students and practitioners can find valuable cross-cultural communication advice in these essays. | Cross-cultural Communication Perspectives in Theory and Practice

GBP 51.99
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Interpretation of Algebraic Inequalities Practical Engineering Optimisation and Generating New Knowledge

Interpretation of Algebraic Inequalities Practical Engineering Optimisation and Generating New Knowledge

This book introduces a new method based on algebraic inequalities for optimising engineering systems and processes with applications in mechanical engineering materials science electrical engineering reliability engineering risk management and operational research. This book shows that the application potential of algebraic inequalities in engineering and technology is far-reaching and certainly not restricted to specifying design constraints. Algebraic inequalities can handle deep uncertainty associated with design variables and control parameters. With the method presented in this book powerful new knowledge about systems and processes can be generated through meaningful interpretation of algebraic inequalities. This book demonstrates how the generated knowledge can be put into practice through covering the algebraic inequalities suitable for interpretation in different contexts and describing how to apply this knowledge to enhance system and process performance. Depending on the specific interpretation knowledge applicable to different systems from different application domains can be generated from the same algebraic inequality. Furthermore an important class of algebraic inequalities has been introduced that can be used for optimising systems and processes in any area of science and technology provided that the variables and the separate terms of the inequalities are additive quantities. With the presented various examples and solutions this book will be of interest to engineers students and researchers in the field of optimisation engineering design reliability engineering risk management and operational research. | Interpretation of Algebraic Inequalities Practical Engineering Optimisation and Generating New Knowledge

GBP 74.99
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Introduction to Environmental Management For the NEBOSH Certificate in Environmental Management

Introduction to Environmental Management For the NEBOSH Certificate in Environmental Management

This book is directly aligned to the NEBOSH Certificate in Environmental Management which is a qualification aimed primarily at those in business who influence the environmental performance of their organisation by the decisions that they make as managers or the actions that they take as operators. This book aims to provide an introduction to the main areas of concern and how the challenges can be addressed. This new edition takes account of recent changes in international guidance and legislation and the recent update of the International Standard in Environmental Management ISO 14001. The contents are important for businesses that wish to stay within the law and avoid adverse publicity. It explains how the concept of sustainability can be achieved in practice and what benefits – especially financial – that can accrue. Recent developments in the definitions of sustainability and the growing interest in the circular economy are introduced. It pays to be ahead of the game because decisions made now need to reflect an awareness of the coming pressures and there are opportunities available that can bring other benefits. This book is intended for candidates for the NEBOSH qualification but it will also be useful to anyone who wishes to understand the problems and how they can be tackled within their own organisations be they industry public service voluntary bodies or even as individuals. | Introduction to Environmental Management For the NEBOSH Certificate in Environmental Management

GBP 48.99
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