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Textbook of Allergy for the Clinician

Textbook of Allergy for the Clinician

This is the second and updated version of the Textbook of Allergy for the Clinician. It is a unique book in the field of allergy. The uniqueness lies in the international character of the book with contributors representing both the East and West. This book represents the diversity of issues affecting patients in the specialty of allergy asthma & immunology. There is some discussion of the basic mechanisms involved and extensive elaboration for the clinicians. This book will appeal to medical students residents and fellows undergoing training as well as consultants in academic and clinical practice settings. The color plates especially in the section on Aerobiology will help in the interaction between the patient and consultant in identifying the plant or flora which is the causative factor. The differences and similarities between the Eastern and Western approaches in the practice of the specialty are being addressed for the first time in a book.

GBP 66.99
1

Food Allergy Molecular and Clinical Practice

Food Allergy Molecular and Clinical Practice

Food allergy is an adverse immunological reaction to allergens present in food. Up to 4% adults and 8% children are affected by food allergy. The increase in allergic diseases to food has led to the need for better diagnostics and more effective therapeutic approaches. This book describes the molecular biology and immunology of major food allergens from laboratory based science to clinical immunology encompassing novel characterisation and quantification methods the application of recombinant food allergens in molecular diagnosis and the development of novel therapeutics. This book is the ideal reference tool for researchers students and allergy clinicians to accurately diagnose and manage food allergies. | Food Allergy Molecular and Clinical Practice

GBP 44.99
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Development and Manufacture of Yogurt and Other Functional Dairy Products

Development and Manufacture of Yogurt and Other Functional Dairy Products

While the science of yogurt is nearly as old as the origin of mankind there have been rapid changes in yogurt development since the turn of the 19th century fueled by continuing developments in biological sciences. Development and Manufacture of Yogurt and Other Functional Dairy Products presents a comprehensive review of all aspects of yogurt and other fermented dairy foods including production processing preparation regulations and health aspects. Condensing more than 12 000 pages of recently published literature expert contributors including several clinicians address the most recent developments in probiotics and the interaction between yogurt and immunological and intestinal bowel diseases. They explain how beneficial and harmful bacteria are colonized in the human intestinal system and how those bacteria can either strengthen or weaken immunological functions. This resource also explores the little-known varieties of functional dairy products – such as ayran kefir koumiss cacik and tarator – that are currently only consumed in small parts of the world but that are likely to reach supermarkets worldwide in the not-so-distant future. Development and Manufacture of Yogurt and Other Functional Dairy Products presents the most recent developments in biosciences and their applications in yogurt-human health interactions. The depth and breadth of coverage make this book an indispensable reference for those involved with the research and manufacturing of milk and dairy products.

GBP 59.99
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Monographs in Contact Allergy Volume 1 Non-Fragrance Allergens in Cosmetics (Part 1 and Part 2)

Monographs in Contact Allergy Volume 1 Non-Fragrance Allergens in Cosmetics (Part 1 and Part 2)

Monographs in Contact Allergy Volume 1: Non-Fragrance Allergens in Cosmetics (Part 1 and Part 2) is the first 2-part volume in an exciting series on contact allergy. It presents over 500 natural or synthetic chemicals and compounds which have caused allergic contact dermatitis in cosmetic products. Included here are INCI names synonyms description/definition CAS and EU numbers chemical class function in cosmetics molecular formula structural formula and advice on patch tests. A full literature review is given of patch testing in patients case reports of cosmetic allergic contact dermatitis irritant contact dermatitis photosensitivity immediate contact reactions and systemic side effects. This text is suitable for anyone with an interest in contact allergy from university students to professionals and all readers will find this informative and detailed series an invaluable resource. Key Features: Monographs of all known non-fragrance chemicals and substances which have caused allergic contact dermatitis from their presence in cosmetic products Provides lists of all functional groups (such as antioxidants preservatives artificial nail building emollients hair dyeing hair colorants) in both the EU and US formats and all chemicals in these groups which have caused cosmetic allergy Presents an alphabetical list of all synonyms indicating their INCI names Reported cross-reactions pseudo-cross-reactions and co-reactions patch test sensitization and presence in cosmetic products (including data from FDA’s Voluntary Cosmetic Registration Program) and chemical analyses are discussed Covers an extensive amount of information to benefit dermatologists allergists and non-medical professionals involved with the research development and marketing of cosmetic products | Monographs in Contact Allergy Volume 1 Non-Fragrance Allergens in Cosmetics (Part 1 and Part 2)

GBP 66.99
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Equivalence and Noninferiority Tests for Quality Manufacturing and Test Engineers

Equivalence and Noninferiority Tests for Quality Manufacturing and Test Engineers

In engineering and quality control various situations including process validation and design verification require equivalence and noninferiority tests. Equivalence and Noninferiority Tests for Quality Manufacturing and Test Engineers presents methods for using validation and verification test data to demonstrate equivalence and noninferiority in engineering and applied science. The book covers numerous tests drawn from the author’s more than 30 years of work in a range of industrial settings. It provides computational formulas for the tests methods to determine or justify sample sizes and formulas to calculate power and operating characteristic curves. The methods are accessible using standard statistical software and do not require complicated programming. The book also includes computer code and screen shots for SAS R and JMP. This book provides you with a guide to performing validation and verification tests that demonstrate the adequacy of your process system or product. It will help you choose the best test for your application.

GBP 59.99
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Test Quality for Construction Materials and Structures Proceedings of the International RILEM/ILAC Symposium

Test Quality for Construction Materials and Structures Proceedings of the International RILEM/ILAC Symposium

Testing of materials and manufactured items is a key element in the process from standard specifications though control and verification during manufacture to trade in actual products. Cooperative agreements and networks are being set up covering reference materials and calibration. This process is becoming more urgent with the development in the European market and other international developments. This book presents international views on this fast changing field with the main themes of: technical components of test quality; quality assurance in testing laboratories; laboratory accreditation and transnational recognition of test results. | Test Quality for Construction Materials and Structures Proceedings of the International RILEM/ILAC Symposium

GBP 62.99
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Processing Technologies for Milk and Milk Products Methods Applications and Energy Usage

Processing Technologies for Milk and Milk Products Methods Applications and Energy Usage

The demand for quality milk products is increasing throughout the world. Food patterns are changing from eating plant protein to animal protein due to increasing incomes around the world and the production of milk and milk products is expanding with leaps and bounds. This book presents an array of recent developments and emerging topics in the processing and manufacturing of milk and dairy products. The volume also devotes a special section on alternative energy sources for dairy production along with solutions for energy conservation. With contributions for leading scientists and researchers in the field of dairy science and technology this valuable compendium coversinnovative techniques in dairy engineeringprocessing methods and their applications in dairy industryenergy use in dairy engineering: sources conservation and requirementsIn line with the modern industrial trends new processes and corresponding new equipment are reviewed. The volume also looks at the development of highly sensitive measuring and control devices have made it possible to incorporate automatic operation with high degree of mechanization to meet the huge demand of quality milk and milk products. Processing Technologies for Milk and Milk Products: Methods Applications and Energy Usage will be a valuable resource for those in those involved in the research and production of milk and milk products. | Processing Technologies for Milk and Milk Products Methods Applications and Energy Usage

GBP 82.99
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Secure and Resilient Software Requirements Test Cases and Testing Methods

Secure and Resilient Software Requirements Test Cases and Testing Methods

Secure and Resilient Software: Requirements Test Cases and Testing Methods provides a comprehensive set of requirements for secure and resilient software development and operation. It supplies documented test cases for those requirements as well as best practices for testing nonfunctional requirements for improved information assurance. This resource-rich book includes:Pre-developed nonfunctional requirements that can be reused for any software development project Documented test cases that go along with the requirements and can be used to develop a Test Plan for the softwareTesting methods that can be applied to the test cases provided Downloadable resources with all security requirements and test cases as well as MS Word versions of the checklists requirements and test cases covered in the bookOffering ground-level already-developed software nonfunctional requirements and corresponding test cases and methods this book will help to ensure that your software meets its nonfunctional requirements for security and resilience. The accompanying downloadable resources filled with helpful checklists and reusable documentation provides you with the tools needed to integrate security into the requirements analysis design and testing phases of your software development lifecycle. Some Praise for the Book:This book pulls together the state of the art in thinking about this important issue in a holistic way with several examples. It takes you through the entire lifecycle from conception to implementation . . —Doug Cavit Chief Security Strategist Microsoft Corporation. provides the reader with the tools necessary to jump-start and mature security within the software development lifecycle (SDLC). —Jeff Weekes Sr. Security Architect at Terra Verde Services. full of useful insights and practical advice from two au | Secure and Resilient Software Requirements Test Cases and Testing Methods

GBP 56.99
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British Nuclear Weapons and the Test Ban 1954–1973 Britain the United States Weapons Policies and Nuclear Testing: Tensions and Contradictions

British Nuclear Weapons and the Test Ban 1954–1973 Britain the United States Weapons Policies and Nuclear Testing: Tensions and Contradictions

In 1962 Dean Acheson famously described Britain as having lost an Empire but not yet found a role. Perhaps nowhere is this more apparent than in the realms of nuclear weapons. An increasingly marginal world power successive post-war British governments felt that an independent nuclear deterrent was essential if the country was to remain at the top table of world diplomacy. Focusing on a key twenty-year period this study explores Britain's role in efforts to bring about a nuclear test ban treaty between 1954 and 1973. Taking a broadly chronological approach it examines the nature of defence planning the scientific goals that nuclear tests were designed to secure Anglo-American relationships the efficacy of British diplomacy and its contribution to arms control and disarmament. A key theme of the study is to show how the UK managed to balance the conflicting pressures created by its determination to remain a credible nuclear power whilst wanting to pursue disarmament objectives and how these pressures shifted over the period in question. Based on a wealth of primary sources this book opens up the largely ignored subject of the impact of arms control on the UK nuclear weapons programme. Its appraisal of the relationship between the requirements and developments of the UK nuclear weapons programme against international and domestic pressures for a test ban treaty will be of interest to anyone studying post-war British defence and foreign policy history of science arms control disarmament and non-proliferation and international relations. It also provides important background information on current events involving nuclear proliferation and disarmament. | British Nuclear Weapons and the Test Ban 1954–1973 Britain the United States Weapons Policies and Nuclear Testing: Tensions and Contradictions

GBP 44.99
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Nonparametric Statistical Tests A Computational Approach

Nonparametric Statistical Tests A Computational Approach

Nonparametric Statistical Tests: A Computational Approach describes classical nonparametric tests as well as novel and little-known methods such as the Baumgartner-Weiss-Schindler and the Cucconi tests. The book presents SAS and R programs allowing readers to carry out the different statistical methods such as permutation and bootstrap tests. The author considers example data sets in each chapter to illustrate methods. Numerous real-life data from various areas including the bible and their analyses provide for greatly diversified reading. The book covers: Nonparametric two-sample tests for the location-shift model specifically the Fisher-Pitman permutation test the Wilcoxon rank sum test and the Baumgartner-Weiss-Schindler test Permutation tests location-scale tests tests for the nonparametric Behrens-Fisher problem and tests for a difference in variability Tests for the general alternative including the (Kolmogorov-)Smirnov test ordered categorical and discrete numerical data Well-known one-sample tests such as the sign test and Wilcoxon’s signed rank test a modification suggested by Pratt (1959) a permutation test with original observations and a one-sample bootstrap test are presented. Tests for more than two groups the following tests are described in detail: the Kruskal-Wallis test the permutation F test the Jonckheere-Terpstra trend test tests for umbrella alternatives and the Friedman and Page tests for multiple dependent groups The concepts of independence and correlation and stratified tests such as the van Elteren test and combination tests The applicability of computer-intensive methods such as bootstrap and permutation tests for non-standard situations and complex designs Although the major development of nonparametric methods came to a certain end in the 1970s their importance undoubtedly persists. What is still needed is a computer assisted evaluation of their main properties. This book closes that gap. | Nonparametric Statistical Tests A Computational Approach

GBP 69.99
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Accounting Essentials for Hospitality Managers

Accounting Essentials for Hospitality Managers

For non-accountant hospitality managers accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an easy-to-read style this book provides a comprehensive overview of the most relevant accounting techniques and information for hospitality managers. It demonstrates how to organise and analyse accounting data to help make informed decisions with confidence. With its highly practical approach this new fourth edition: Quickly develops the reader’s ability to adeptly use and interpret accounting information to enhance organisational decision-making and control. Demonstrates how an appropriate analysis of financial reports can drive your business strategy forward from a well-informed base. Presents new accounting problems in the context of a range of countries and currencies throughout. Develops mastery of the key accounting concepts through financial decision-making cases that take a hospitality manager’s perspective on a range of issues. Includes accounting problems at the end of each chapter to be used to test knowledge and apply understanding to real-life situations. Offers extensive web support for instructors and students that includes PowerPoint slides solutions to end-of-chapter problems a test bank and additional exercises. The book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is a key resource for all future hospitality managers. | Accounting Essentials for Hospitality Managers

GBP 44.99
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The Welfare of Cattle

The Welfare of Cattle

Contains a selection of White Papers commissioned to better inform the exploration of cattle welfare. These are prepared by notable experts in their field to help provide factual context around selected topics that impact cattle welfare and production systems. Covers all aspects of cattle use in an accessible style making this a must have volume for anyone interested in cattle welfare or cattle medicine. Provides an in-depth picture of the distinctive beef and dairy cattle welfare practices and issues covering topics such as behavior breeding and genetic manipulation nutrition and feeding housing and management health and disease and transport and slaughter. Written by acknowledged leaders in animal science veterinary science philosophy and animal welfare presenting a truly multidisciplinary perspective on cattle welfare. Includes a section on understanding and managing animal welfare in both beef and dairy cattle discussing how cattle perceive the world animal handling and pain mitigation and how to assure that the cows have a reasonably good life. The Welfare of Cattle offers an accurate detailed account of the ethical and welfare concerns related to the human use of cattle. There is currently no significant book dealing with the welfare of cows animals often seen as archetypal paradigms of 'farm animals'. Covering both beef and dairy cattle the expert authors provide in-depth information on the husbandry roots of traditional agriculture the replacement of this system of stewardship by an industrial model and the resulting welfare challenges associated with industrial agriculture: feedlots highly industrialized dairies and slaughterhouses killing huge numbers of animals who have been transported great distances. This important book explores in detail the ways in which people who are providing care for cattle can take their first step or their next step toward enhancing the welfare of these animals. An extra chapter (online only) is available in the 'Downloads' tab on the left: Dairy Nutrition by Michael Gamroth | The Welfare of Cattle

GBP 56.99
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Child and Adolescent Development for Educators Second Edition

Child and Adolescent Development for Educators Second Edition

This accessible text-now revised and updated-has given thousands of future educators a solid grounding in developmental science to inform their work in schools. The book reviews major theories of development and their impact on educational practice. Chapters examine how teaching and learning intersect with specific domains of child and adolescent development-language intelligence and intellectual diversity motivation family and peer relationships gender roles and mental health. Pedagogical features include chapter summaries definitions of key terms and boxes addressing topics of special interest to educators. Instructors requesting a desk copy receive a supplemental test bank with objective test items and essay questions for each chapter. (First edition authors: Michael Pressley and Christine B. McCormick. ) New to This Edition *Extensively revised to reflect a decade's worth of advances in developmental research neuroscience and genetics. *Greatly expanded coverage of family and peer relationships with new content on social–emotional learning social media child care and early intervention. *Discussions of executive function theory of mind and teacher–student relationships. *Increased attention to ethnic–racial gender and LGBT identity development. *Many new and revised practical examples and topic boxes. | Child and Adolescent Development for Educators Second Edition

GBP 54.99
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Quality Control Training Manual Comprehensive Training Guide for API Finished Pharmaceutical and Biotechnologies Laboratories

Quality Control Training Manual Comprehensive Training Guide for API Finished Pharmaceutical and Biotechnologies Laboratories

Written to help companies comply with GMP GLP and validation requirements imposed by the FDA and regulatory bodies worldwide Quality Control Training Manual: Comprehensive Training Guide for API Finished Pharmaceutical and Biotechnologies Laboratories presents cost-effective training courses that cover how to apply advances in the life sciences to produce commercially viable biotech products and services in terms of quality safety and efficacy. This book and its accompanying downloadable resources comprise detailed text summaries test papers and answers to test papers providing an administrative solution for management. Provides the FDA Health Canada WHO and EMEA guidelines directly applicable to pharmaceutical laboratory-related issuesOffers generic formats and styles that can be customized to any organization and help management build quality into routine operations to comply with regulatory requirementsContains ready-to-use training courses that supply a good source of training material for experienced and inexperienced practitioners in the biotechnology/biopharmaceutical industriesIncludes downloadable resources with downloadable training courses that can be adopted and directly customized to a particular organizationSupplies ready-to-use test papers that allow end users to record all raw data up to the issuance of the attached certificateThe biotechnology/bioscience industries are regulated worldwide to be in compliance with cGMP and GLP principles with particular focus on safety issues. Each company must create a definite training matrix of its employees. The training procedures in this book enable end users to understand the principles and elements of manufacturing techniques and provide documentation language ranging from the generic to the specific. The training courses on the downloadable resources supply valuable tools for developing training matrices to achieve FDA Health Canada EMEA MHRA UK WHO and GLP compliance. | Quality Control Training Manual Comprehensive Training Guide for API Finished Pharmaceutical and Biotechnologies Laboratories

GBP 52.99
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Agricultural Resource Use and Management

Agricultural Resource Use and Management

This title includes a number of Open Access chapters. Agriculture is one of the prime users of water particularly in arid places with already-limited water resources and its effects are diverse and far reaching. Providing a nuanced study of agricultural resource management this informative book takes a four-pronged approach covering research on: • The impact of agriculture on water • The impact of agriculture on soil quality and its ecological health• Energy and greenhouse gases• The impact of a growing population on agricultural resourcesTopics include the connection between chemical fertilizer use in agriculture and stream water quality; beef and dairy production on livestock dairy and crops; livestock and greenhouse gases; energy consumption rates in agriculture; efficient farming techniques such as precision agriculture irrigation management and sustainable water technologies; and more. This informative and accessible volume offers a comprehensive guide to this vital and necessary field of study. | Agricultural Resource Use and Management

GBP 82.99
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Motor Learning and Control for Practitioners

Motor Learning and Control for Practitioners

With an array of critical and engaging pedagogical features the fifth edition of Motor Learning and Control for Practitioners offers the best practical introduction to motor learning available. This reader-friendly text approaches motor learning in accessible and simple terms and lays a theoretical foundation for assessing performance; providing effective instruction; and designing practice rehabilitation and training experiences that promote skill acquisition. Features such as Exploration Activities and Cerebral Challenges involve students at every stage while a broad range of examples helps readers put theory into practice. The book also provides access to a fully updated companion website which includes laboratory exercises an instructors’ manual a test bank and lecture slides. As a complete resource for teaching an evidence-based approach to practical motor learning this is an essential text for undergrad and post-grad students researchers and practitioners alike who plan to work in the areas of motor learning motor control physical education kinesiology exercise science coaching physical therapy or dance.

GBP 62.99
1

Autodesk Revit for Architecture Certified User Exam Preparation Revit 2021 Edition

Autodesk Revit for Architecture Certified User Exam Preparation Revit 2021 Edition

In the competitive world in which we live it is important to stand out to potential employers and prove your capabilities. One way to do this is by passing one of the Autodesk Certification Exams. A candidate who passes an exam has credentials from the makers of the software which indicate you know how to use their software. This can help give you an edge over other potential interviewees when applying for a job. This book is intended for the Revit user who has about 150 hours of instruction and real-world experience with Autodesk Revit software. This book will help guide you in your preparation for the Autodesk Certified User Revit for Architecture exam. By passing this exam you are validating your Revit skills and are well on your way to the next level of certification. Throughout the book you will find an overview of the exam process the user interface and the four main topics: Creating and Modifying Components Modeling and Modifying Elements Managing Views and Managing Documentation. The specific topics you need to be familiar with to pass the test are explained in greater detail throughout the book. At the end of the book there is a sample multiple-choice practice test to self-assess your readiness for the exam. You also get access to sample exam software which simulates the actual exam and a discount on taking the actual exam. The contents of this book will help you pass the Autodesk Certified User exam on the first try so you can avoid repeatedly taking the exam and obtain your certification sooner. Practice Exam Software In addition to the sample test questions included in the book practice exam software is also provided. The practice exam software is meant to simulate the actual Revit Architecture Certified User exam. It can be downloaded and run from any computer. The practice exam software will get you familiar with the official exam and check your skills prior to taking the official exam. The practice exam software requires you to use Autodesk Revit to perform actions in order to formulate the answer to questions just like the actual exam. The questions in the practice exam software are categorized into four groups which align with the four official main topics: Creating and Modifying Components Modeling and Modifying Elements Managing Views and Managing Documentation. Upon completing the quiz an overall score is provided as well as a score for each topic. If you get a question wrong a page number in the book is provided to help you further review the topic. The practice exam software will help you with the following: Understanding the test software How to mark and return to questions Exam question format Live in-application steps How the results are presented at the exam conclusion | Autodesk Revit for Architecture Certified User Exam Preparation Revit 2021 Edition

GBP 45.99
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Writing for Visual Media

Writing for Visual Media

Writing for Visual Media provides writers with an understanding of the nature of visual writing behind all visual media. Such writing is vital for directors actors and producers to communicate content to audiences. Friedmann provides an extended investigation into dramatic theory and how entertainment narrative works illustrated by examples and detailed analysis of scenes scripts techniques and storylines. This new edition has a finger on the pulse of the rapidly evolving media ecosystem and explains it in the context of writing and creating content. Friedmann lays out many of the complex professional creative and commercial issues that a writer needs to understand in order to tell engaging stories and construct effective and professional screenplays. This new edition includes: A new chapter on storytelling A fresh examination of dramatic theory and how to apply it to constructing screenplays Updated discussion of mobile platforms A lengthened discussion of copyright ethics and professional development issues An updated companion website with sample scripts and corresponding videos an interactive glossary sample storyboards and screenplays links to industry resources and materials for instructors such as slides a syllabus and a test bank.

GBP 56.99
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Fast Facts for the Primary FRCA and EDAIC Basic Science for Anaesthetists

Fast Facts for the Primary FRCA and EDAIC Basic Science for Anaesthetists

The Primary FRCA is a marathon exam that requires candidates to concentrate on solving MCQs first and then prepare for the OSCE and SOE viva. The EDAIC Part 1 involves MCQs and Part 2 uses viva to test candidates. All these exams demand a strong knowledge of basic sciences relevant to anaesthesia. The Fast Facts content aids quick revision in the lead up to the examinations and maximises the chances of exam success. Covering all the high-yield facts together with concept building the content ensures that students benefit at all stages of their preparation especially during the last few weeks before examinations. Past MCQs and core viva concepts have been presented in bullet points tabular format and diagrams for easy assimilation. The Primary FRCA is shifting towards asking SBAs and this book covers both the SBA and MTF formats of MCQs. It includes over 180 topics and is subdivided into sections on Physiology Pharmacology Physics and Anatomy. The key ingredient to get through any exam is confidence. By facilitating timely revision of the entire curriculum this book makes sure that candidates for both the Primary FRCA and for the EDAIC will enter the examination hall with a positive mindset and comprehensive knowledge of the basic sciences required by anaesthetists. | Fast Facts for the Primary FRCA and EDAIC Basic Science for Anaesthetists

GBP 46.99
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Self-Assessment for Vascular and Endovascular Specialists

Self-Assessment for Vascular and Endovascular Specialists

Including over 500 multiple choice questions covering a wide range of vascular disorders to test the skills of all vascular specialists. Suitable for postgraduate trainee vascular medicine internists interventional radiologists vascular surgeons and endovascular therapists as they prepare for exams or ensure that they remain up to date. Divided into 21 subject specific-sections and meticulously written and researched the questions and their accompanying rationales are enhanced by explanatory illustrations and supported by key references. Students and experienced clinicians will be prepared for both testing and teaching in all aspects of clinical practice. Advances in the treatment of vascular disease have played a significant role in rising life expectancy over the past 70 years resulting in lower morbidity mortality and quicker recoveries. However there remains an urgent challenge in controlling risk factors such as obesity sedentary lifestyles and tobacco abuse. As explosive growth in endovascular technology continues it is more important than ever for vascular specialists to remain proficient and stay up to date. | Self-Assessment for Vascular and Endovascular Specialists

GBP 64.99
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Strategic Planning for Public Relations

Strategic Planning for Public Relations

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world diverse examples of cases and current events along with classic cases that stand the test of time. It includes new research on opinions and practices covers award-winning public relations campaigns and significantly increases information on social media with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews useful links to professional organizations and resources and an overview of careers in public relations. For instructors: an instructors’ manual lecture slides and sample course materials. Please visit www. routledge. com/cw/smith.

GBP 74.99
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Measurement Theory and Applications for the Social Sciences

Measurement Theory and Applications for the Social Sciences

Which types of validity evidence should be considered when determining whether a scale is appropriate for a given measurement situation? What about reliability evidence? Using clear explanations illustrated by examples from across the social and behavioral sciences this engaging text prepares students to make effective decisions about the selection administration scoring interpretation and development of measurement instruments. Coverage includes the essential measurement topics of scale development item writing and analysis and reliability and validity as well as more advanced topics such as exploratory and confirmatory factor analysis item response theory diagnostic classification models test bias and fairness standard setting and equating. End-of-chapter exercises (with answers) emphasize both computations and conceptual understanding to encourage readers to think critically about the material. The companion website (www. guilford. com/bandalos-materials) provides annotated examples syntax and datasets in both SPSS and SAS (for most chapters) so that readers can redo the analyses in each chapter. | Measurement Theory and Applications for the Social Sciences

GBP 70.99
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Research for Effective Social Work Practice

Research for Effective Social Work Practice

In this book and companion website you will find: ■ A practice-oriented description of qualitative and quantitative research methods that engages rather than intimidates students ■ Illustrations of real-life research and evaluation from different levels of social work practice encompassing many populations ■ Attention to the ethics and politics of research at each phase of the process from the identification of an issue through reporting findings ■ Exercises that provide hands-on learning opportunities in research and evaluation ■ A historical strengths-based perspective on research and evaluation in social work that teaches empowerment and professionalism ■ Six in-depth interactive easy-to-access cases that include data in SPSS and Excel ■ A wealth of instructor-only resources available at www. routledgesw. com/research including sample syllabi links multiple-choice and free-response test items all linked to current EPAS standards and PowerPoint presentations. | Research for Effective Social Work Practice

GBP 84.99
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Fundamental QSARs for Metal Ions

Fundamental QSARs for Metal Ions

Fundamental QSARs for Metal Ions describes the basic and essential applications of quantitative structure–activity relationships (QSARs) for regulatory or industrial scientists who need to predict metal ion bioactivity. It includes 194 QSARs that have been used to predict metal ion toxicity and 86 QSARs that have been used to predict metal ion bioconcentration biosorption and binding. It is an excellent sourcebook for academic industrial and government scientists and policy makers and provides a wealth of information on the biological and chemical activities of metal ions as they impact health and the environment. Fundamental QSARs for Metal Ions was designed for regulatory and regulated organizations that need to use QSARs to predict metal ion bioactivity as they now do for organic chemicals. It has the potential to eliminate resources to test the toxicity of metal ions or to promulgate regulations that require toxicity testing of metal ions because the book illustrates how to construct QSARs to predict metal ion toxicity. In addition the book:Provides a historical perspective and introduction to developing QSARs for metal ionsExplains the electronic structures and atomic parameters of metals essential to understanding differences in chemical properties that influence cation toxicity bioconcentration biosorption and bindingDescribes the chemical properties of metals that are used to develop QSARs for metal ionsIllustrates the descriptors needed to develop metal ion-ligand binding QSARsDiscusses 280 QSARs for metal ions Explains the differences between QSARs for metal ions and Biotic Ligand ModelsLists the regulatory limits of metals and provides examples of regulatory applicationsIllustrates how to construct QSARs for metal ionsDr. John D. Walker is the winner of the 2013 SETAC Government Service Award.

GBP 59.99
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