The image of the insurance institution in Mbujimayi (DRC) - Bok av Elisée Kazadi - Häftad
For a long time, communication has been an important part of corporate management. For a long time, however, companies focused their efforts and their communications budgets on promoting their brands, products or services. But, over the course of history, the company has imposed itself, beyond products and services, as the object of its own discourse or its own communication, with a view to creating, developing, maintaining, caring for and, if necessary, correcting its image. The example of Rockefeller,..