Illuminate - Forty-Three More Stories from the Front Lines of Challenger Brand Strategy - Bok av Julian Aldridge - Inbunden
What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example.Packed full of insights, case stories, and real-world examples from my thirty-five-plus years on the front line of Challenger..
